Mason City Logo Design

Every new Mason City business understands that they need a logo, yet few entrepreneurs fully grasp the crucial role their company logo can play in their success, or the reason that one business logo works far better than another. A company logo has an instant and sustaining influence on the success of a business, pick the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Mason City companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bicycle produced for a Mason City coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old section of the town and hoped to visualize a retro tone without coming across as stodgy or low energy. I accomplished the two jobs via developing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide and bacteria made for Mason City clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and consequences of diseases, especially the field of healthcare which works with the laboratory assessment of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and more memorable.

logo style with a leaping green frog made for a family members enjoyable center in Mason City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, and a tree - designed for Mason City travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather convey emotional experiences by means of the photos they record. The thought behind this logo concept was to utilize negative space to project more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I attempted to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Mason City logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Mason City logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get impartial opinions on the value of a design. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to design their business logo realize how important a logo design is for their company so they are way more vested in the final result. Every logo job possesses it’s portion of difficulties, however the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Mason City publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most critical part of a published book considering that it is often the initial thing a person sees in the bookstore. Regarding a publishing company, it’s the opportunity that they will likely ever have to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases 1 of the things consumers often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was undoubtedly a victory.

 Mason City logo design made use of for advertising and marketing and a tag layout for Vintage Case features an archaic font style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that appeared to be antique cases. For this logo concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for anything from a website to a label on brand new cases that looked like they were from a different generation.

Logo produced for an orthodontist in Mason City, layout consist of an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo jobs considering that it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo features 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe how individuals should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself won’t have the chance to be understood.

Logo layout produced for a hair design workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which conveyed a sense of relaxation and class for their new hair studio. I came up with a design that didn’t go the obvious course of creating merely a stylized orchid but alternatively created a business logo that suggested a flower in the formation of a swirl featured in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is oftentimes the wrong course and in this case, the design ended up not being about the flower but instead put the focus on the emotion that they really wanted to forecast to their patrons.

Arabian equine logo design developed for an equine cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original company logo design styled to exemplify the unique physical traits of the Arabian type of equines. With an identifiable head form and higher tail posture, the Arabian is one of the highly quite easily recognizable equine breeds in the entire world.

Las Coffee shop logo style a little restaurant, design consists of a changed script typeface which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style consists of a changed manuscript typeface which floats over a group of ornate lines and dots.

Logo design for a software application developer the design attributes and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the substance supporting a business logo is equally as important as how it serves the business it represents.

Evolve logo layout developed for a Mason City indoor designer, style attribute a collection of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mason City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been modified to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Mason City logo design project was done for a leadership guide that helps business professionals to develop into more successful at managing people, expectations, and profitability.

A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their pre-owned products to other sports enthusiasts. I created their Mason City logo design dsign using an image which garners the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually designed for an Mason City area farm it was in reality developed for a products broker, and this business logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create an identity that projected trust, effectiveness, and prosperity.
Logo created for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the owner to produce a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.