North Liberty Logo Design

Every new North Liberty business realizes that they are in need of a logo, yet few new business owners thoroughly understand the crucial role their business logo can play in their becoming successful, or the reason that one logo functions more effectively than another. A company logo has a critical and lasting influence on the success of a company, pick the right one and it can make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help North Liberty companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bicycle developed for a North Liberty coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an old section of the city and wanted to project an old-fashioned atmosphere without appearing as boring or low energy. I fulfilled both of these tasks by means of designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as germs made for North Liberty medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and consequences of diseases, especially the field of healthcare that works with the laboratory evaluation of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and even more memorable.

logo layout with a leaping environment-friendly frog designed for a household fun center in North Liberty.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and a tree - designed for North Liberty travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field because travel photographers don’t shoot places or things but instead project emotional experiences by means of the photos they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  North Liberty logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 North Liberty logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get objective assessments on the worthiness of a design concept. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that tend to hire an expert to design their logo comprehend how crucial a logo is for their business so they are much more vested in the end result. Every logo project has it’s portion of challenges, but the most significant challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for North Liberty publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it really is the most vital part of a published book given that it is usually the initial thing a person views in the book shop. For a publishing company, it’s the best opportunity they will likely ever get to spotlight their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many cases 1 of the traits folks often tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was surely a success.

 North Liberty logo design made use of for marketing and also a tag style for Vintage Situation features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be much older cases. For this business logo concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in North Liberty, layout include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo jobs due to the fact that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 personalities staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe how people should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be understood.

Logo layout produced for a hair layout studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that communicated a feeling of ease and class for their new hair studio. I came up with a concept that didn’t go the obvious direction of creating just a stylized orchid but instead designed a business logo that implied a flower in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is in most cases the incorrect path and in this case, the design ended up not being about the orchid but instead placed the focus on the feeling that they really wanted to forecast to their customers.

Arabian horse logo design created for a horse cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo concept customized to illustrate the unique physical traits of the Arabian type of horses. With an unique head shape and very high tail posture, the Arabian is one of the very most quite easily identifiable horse breeds in the whole world.

Las Coffee shop logo design a little dining establishment, design consists of a modified manuscript typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design includes a modified manuscript font style which hovers over a group of elaborate lines and dots.

Logo layout for a software program developer the design functions as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in quite a few cases the symbolism behind a logo is equally as important as how it brands the organization it represents.

Evolve logo layout produced for a North Liberty indoor designer, layout attribute a collection of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Liberty interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, location assessments, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in center of words advanced have been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This North Liberty logo design project was performed for a leadership consultant that enables business professionals to develop into more effective at overseeing people, expectations, and productivity.

A logo design including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to sell their previously owned products to other sports enthusiasts. I created their North Liberty business logo dsign with a graphic that garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually created for an North Liberty area farm it was in reality created for a commodities broker, and this logo design was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make an identity that projected self-assurance, success, and prosperity.
Logo created for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to create a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.