Ottumwa Logo Design

Virtually every new Ottumwa business realizes that they need a logo, but few entrepreneurs entirely realize the pivotal role their company logo can play in their success, or why one logo design works far better than another. A logo design has an instant and long term impact on the financial success of a business, pick the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Ottumwa companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be ageless and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle developed for a Ottumwa coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening in an old part of the area and really wanted to project a nostalgic feel without coming across as monotonous or low energy. I accomplished the two tasks via developing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and bacteria made for Ottumwa clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and effects of diseases, especially the field of healthcare that deals with the laboratory examination of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a design and to a point, this design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and even more unforgettable.

logo design with a leaping green frog designed for a family fun facility in Ottumwa.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and also a tree - made for Ottumwa traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot places or things but instead project emotional journeys by means of the photos they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is quintessential of most good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be communicated with just words. I tried to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Ottumwa logo but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Ottumwa logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get neutral assessments on the value of a design. Fortunately, he discussed it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird creature in the design world because the people that are inclined to hire a professional to create their logo comprehend how vital a logo is for their company so they are much more invested in the result. Every logo job possesses it’s portion of obstacles, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Ottumwa publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it is the most important part of a printed book considering that it is ordinarily the initial thing a person views in the bookstore. With regard to a publishing company, it’s the optimal opportunity they will ever get to spotlight their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases 1 of the items individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was undoubtedly a victory.

 Ottumwa logo style made use of for advertising and marketing and a tag design for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be vintage cases. For this business logo concept I strove to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for anything from a website to a label on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Ottumwa, layout consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design jobs because it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the exact same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo includes 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain how individuals ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo style developed for a hair design workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that carried a spirit of ease and elegance for their new hair salon. I came up with a concept that did not go the obvious course of designing merely a stylized orchid but alternatively created a business logo that implied a flower in the formation of a swirl featured into the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a business logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but instead laid the main focus on the emotion that they really wanted to project to their clients.

Arabian steed logo design produced for an equine ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo design customized to display the unique physical traits of the Arabian pedigree of equines. By having a different head shape and higher tail posture, the Arabian is one of the most easily recognizable horse types in the world.

Las Coffee shop logo design a tiny dining establishment, layout consists of a modified manuscript typeface which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, style includes a modified manuscript typeface which floats over a group of elaborate lines and dots.

Logo layout for a software program designer the layout functions as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in many cases the meaning supporting a company logo is equally as important as how it serves the organization it stands for.

Progress logo layout developed for a Ottumwa indoor developer, design attribute a series of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ottumwa interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, location inspections, programming, research, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V as well as A in center of the word advanced have actually been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Ottumwa logo design assignment was done for a management consultant that aids business professionals to become more efficient at handling people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a place to sell off their previously owned goods to other sports enthusiasts. I created their Ottumwa business logo dsign using an illustration that pulls in the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really designed for an Ottumwa regional farm it was actually devised for a products broker, and this company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a graphic that projected self-confidence, effectiveness, and wealth.
Logo design made for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the owner to create a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.