Urbandale, Iowa Logo Design

Virtually every new Urbandale organization understands that they are in need of a logo, yet few entrepreneurs thoroughly understand the crucial role their company logo can take in their success, or why one business logo functions far better than another. A business logo has an instant and long-term influence on the financial success of a business, choose the right one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life span of a business.

The logos included in the ImageCo portfolio help Urbandale, Iowa businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos do not require contemplation, they can be understood in just a glance.
  2. Scalability: from labels to signboards a scalable logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo needs to be ageless and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bike created for a Urbandale, Iowa coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an older section of the area and really wanted to impart a retro atmosphere without appearing as boring or low energy. I achieved both of these jobs by means of developing a sign design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscope slide as well as germs created for Urbandale, Iowa medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, especially the branch of medicine that deals with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and a lot more memorable.

logo design with a leaping environment-friendly frog designed for a family members enjoyable facility in Urbandale, Iowa.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and also a tree - created for Urbandale, Iowa travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area because travel photographers tend not to shoot locations or things but rather communicate emotional journeys by means of the pictures they record. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of most professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Urbandale logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Urbandale logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, really did not care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family members as well as with individuals that they don’t actually know so as to get impartial viewpoints on the benefit of a concept. Fortunately, he talked about it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird animal in the design world given that the people that have a tendency to hire an expert to design their logo realize how important a logo is for their business so they are way more invested in the result. Every logo project has it’s share of challenges, but the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Urbandale, Iowa publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it really is the most crucial part of a published book considering that it is usually the very first thing a person views in the book shop. For a publisher, it’s the opportunity they will likely ever have to advertise their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances one of the aspects folks often tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was undoubtedly a victory.

 Urbandale logo layout made use of for advertising and marketing as well as a label style for Vintage Situation includes an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that appeared to be vintage cases. For this custom logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could be utilized for anything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo created for an orthodontist in Urbandale, Iowa, style include an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design projects because it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the exact same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself will never have the likelihood to be understood.

Logo design created for a hair layout studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that communicated a spirit of serenity and elegance for their new hair studio. I came up with a concept that didn’t go the obvious path of creating just a stylized orchid but rather created a logo which suggested a flower in the formation of a swirl blended in to the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the main focus on the perception that they wanted to forecast to their patrons.

Arabian steed logo design created for a horse ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind custom logo concept customized to manifest the unique physical traits of the Arabian breed of horses. By having a different head shape and higher tail carriage, the Arabian is one of the highly quite easily recognizable horse types in the entire world.

Las Coffee shop logo style a tiny restaurant, design includes a customized script typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style consists of a modified script font style which hovers over a group of ornate lines and dots.

Logo layout for a software application designer the layout functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in quite a few cases the significance behind a logo design is just as important as how it serves the enterprise it stands for.

Progress logo layout created for a Urbandale, Iowa indoor developer, style function a collection of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Urbandale, Iowa interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site assessments, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have been customized to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Urbandale, Iowa logo design project was performed for a leadership specialist that aids business professionals to become more effective at managing people, expectations, and profitability.
A logo style including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a place to market their previously owned goods to other sports enthusiasts. I created their Urbandale logo dsign along with a graphic which garners the attention of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually developed for an Urbandale, Iowa regional farm it was actually devised for an investments broker, and this creative logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a graphic that projects esteem, effectiveness, and affluence.

 Urbandale Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for ostensibly facing arrow and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the first go.

Logo design created for using an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to design a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.