Urbandale Logo Design

Nearly every new Urbandale organization understands that they require a logo, however few new business owners entirely comprehend the pivotal role their business logo will make in their financial success, or the reason that one logo design performs far better than another. A business logo has an instant and long-term effect on the financial success of a company, go with the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Urbandale companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle developed for a Urbandale coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an older section of the town and wanted to cast a retro feel without appearing as stodgy or low energy. I accomplished each of the jobs by means of developing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as bacteria created for Urbandale clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and effects of diseases, especially the field of healthcare which works with the laboratory assessment of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and more meaningful.

logo style with a jumping environment-friendly frog developed for a family members fun facility in Urbandale.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, and also a tree - designed for Urbandale traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but rather project emotional journeys through the images they record. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first view, which I think is representative of almost all professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Urbandale logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Urbandale logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, even though he liked the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this specific variety of sea bird.

When I turn a design over to a client I urge them to share it with friends and family members as well as with other people that they don’t actually know so as to get neutral viewpoints on the worthiness of a design. Fortunately, he shared it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that tend to hire an expert to create their logo understand how vital a logo design is for their business so they are much more invested in the outcome. Every logo design job has it’s allotment of difficulties, however the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Urbandale publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most vital part of a printed book considering that it is ordinarily the initial thing a person sees in the book store. With regard to a publishing company, it’s the optimal opportunity they will ever have to spotlight their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many cases one of the things people often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was surely a victory.

 Urbandale logo style used for marketing and a tag design for Vintage Case includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be vintage cases. For this business logo design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in Urbandale, design include an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design jobs due to the fact that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the exact same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo includes 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo design created for a hair design studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that conveyed an atmosphere of peace and elegance for their new hair salon. I created a design that didn’t go the obvious route of crafting just a stylized orchid but rather created a business logo which suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by placing attention on the concept using the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo is generally the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they wanted to forecast to their clients.

Arabian steed logo layout created for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original creative logo design customized to epitomize the unique physical traits of the Arabian breed of horses. By having an identifiable head shape and higher tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the entire world.

Las Cafe logo design a small restaurant, layout contains a customized script font style which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design contains a customized manuscript typeface which floats above a team of elaborate lines and also dots.

Logo style for a software developer the layout functions and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the significance behind a logo is just as important as how it serves the organization it represents.

Evolve logo layout produced for a Urbandale interior designer, design feature a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Urbandale interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site inspections, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Urbandale logo design assignment was completed for a management consultant that assists business leaders to develop into more effective at handling people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a location to sell their pre-owned equipment to other sports enthusiasts. I tailored their Urbandale logo dsign utilizing an illustration that grabs the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually developed for an Urbandale area farm it was actually designed for a commodities broker, and this company logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a image that projects self-confidence, success, and prosperity.
Logo design developed for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to develop a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.