Waterloo Logo Design

Nearly every new Waterloo organization knows they need a logo, but few entrepreneurs thoroughly are aware of the crucial role their logo can make in their success, or exactly why one logo functions better than another. A logo has a critical and long-term effect on the prosperity of a company, go with the correct one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Waterloo companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t demand consideration, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be ageless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike created for a Waterloo coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an old part of the town and wanted to visualize an old-fashioned tone without appearing as boring or low energy. I accomplished both of these jobs by means of creating a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also bacteria made for Waterloo medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and effects of diseases, especially the field of medicine which deals with the clinical assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and even more unforgettable.

logo layout with a leaping environment-friendly frog made for a family members enjoyable facility in Waterloo.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, as well as a tree - designed for Waterloo traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers tend not to capture locations or things but rather reveal emotional journeys through the photos they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Waterloo logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Waterloo logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular variety of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get honest judgements on the value of a design concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that tend to hire a professional to design their business logo recognize how essential a logo is for their business so they are much more invested in the end result. Every logo job possesses it’s share of challenges, however the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Waterloo book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most essential part of a published book given that it is usually the very first thing a person views in the book shop. Concerning a publishing company, it’s the absolute best opportunity that they will ever have to advertise their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was certainly a winner.

 Waterloo logo layout used for advertising and marketing and also a label design for Vintage Instance features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be vintage cases. For this brand design I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for anything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Waterloo, design include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs because it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their advertising in the same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo design includes 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo layout developed for a hair style workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that carried a sense of peace and elegance for their new hair salon. I came up with a concept which did not go the obvious path of crafting simply a stylized orchid but instead crafted a logo design that suggested an orchid in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in designing a logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but alternately placed the focus on the perception that they really wanted to forecast to their patrons.

Arabian horse logo style developed for a horse ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo design customized to exemplify the unique physical traits of the Arabian type of equines. With a different head form and higher tail posture, the Arabian is one of the highly quite easily recognizable equine types in the whole world.

Las Cafe logo layout a little restaurant, style consists of a modified manuscript font which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a customized manuscript typeface which hovers over a group of luxuriant lines and dots.

Logo style for a software program designer the layout attributes as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the meaning supporting a business logo is equally as important as how it serves the company it stands for.

Develop logo style produced for a Waterloo indoor designer, layout attribute a series of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Waterloo interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location evaluations, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Waterloo logo design project was carried out for a leadership coach that enables business professionals to develop into more effective at supervising people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a spot to market their previously owned goods to other sports enthusiasts. I created their Waterloo logo design dsign with an image that garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually composed for an Waterloo area farm it was actually created for a commodities broker, and this particular brand was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a brand mark that projects trust, financial success, and affluence.
Logo developed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the business owner to create a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.