West Des Moines Logo Design

Every new West Des Moines venture knows they are in need of a logo, yet few new business owners thoroughly realize the essential role their logo can make in their success, or why one logo performs more effectively than another. A logo design has an instant and long-term influence on the prosperity of a business, pick the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help West Des Moines businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo should be ageless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle developed for a West Des Moines coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an old part of the community and hoped to cast a vintage atmosphere without appearing as stodgy or low energy. I accomplished each of the jobs via developing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also bacteria designed for West Des Moines clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and effects of diseases, especially the field of healthcare which deals with the clinical examination of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a design and to a point, this design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and a lot more unforgettable.

logo layout with a leaping eco-friendly frog made for a family enjoyable facility in West Des Moines.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and a tree - designed for West Des Moines traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but rather communicate emotional journeys through the photos they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of most good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  West Des Moines logo design but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 West Des Moines logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced assessments on the worthiness of a design concept. Fortunately, he shared it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that tend to hire a professional to create their logo design comprehend how vital a logo design is for their business so they are much more vested in the outcome. Every logo design project possesses it’s allotment of hurdles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for West Des Moines book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it is the most crucial part of a printed book since it is often the very first thing a person views in the bookstore. Regarding a publisher, it’s the best opportunity that they will likely ever have to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances 1 of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was certainly a winner.

 West Des Moines logo design used for advertising and a tag design for Vintage Instance includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be antique cases. For this custom logo concept I sought to come up with a logo that offered a fluid retro feel to it and could be used for every thing from a website to a label on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in West Des Moines, layout include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo design projects considering that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the exact same way dental practices do every one of their logos would be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo features 4 personalities startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo design developed for a hair layout workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected a sense of tranquility and elegance for their new hair studio. I came up with a design that didn’t go the obvious path of creating merely a stylized orchid but instead delivered a logo that implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the concept with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they wanted to transmit to their clients.

Arabian horse logo style created for a horse ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original logotype concept styled to exemplify the unique physical traits of the Arabian type of equines. By having an unique head shape and higher tail carriage, the Arabian is one of the most easily recognizable equine lineages in the whole world.

Las Cafe logo style a little dining establishment, layout includes a customized manuscript font which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, design includes a changed script font which floats above a team of luxuriant lines as well as dots.

Logo style for a software program designer the style features and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in quite a few cases the meaning supporting a logo design is just as important as how it serves the organization it stands for.

Develop logo style developed for a West Des Moines indoor designer, style attribute a series of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Des Moines interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, site assessments, programming, research study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in center of words progressed have been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Des Moines logo design job was done for a leadership specialist that helps business leaders to become more effective at overseeing people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a spot to market their pre-owned items to other sports enthusiasts. I designed their West Des Moines logo dsign utilizing an image that seizes the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually composed for an West Des Moines regional farm it was really developed for a commodities broker, and this particular business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a graphic that projects trust, financial success, and opulence.
Logo designed for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to design a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.