Acute Care 360 ImageCo, West Des Moines, Iowa, IA,

ImageCo, West Des Moines, Iowa, IA,

Evolv Design logo designed by ImageCo, West Des Moines, Iowa, IA,

Red Panda Publishers logo designed by ImageCo, West Des Moines, Iowa, IA,

West Des Moines, Iowa, IA,

ImageCo, West Des Moines, Iowa, IA,
ImageCo, West Des Moines, Iowa, IA,

Mid Valley Pathology logo designed by ImageCo, West Des Moines, Iowa, IA,

FSA OK logo designed by ImageCo, West Des Moines, Iowa, IA,

Emerald Heights logo designed by ImageCo, West Des Moines, Iowa, IA,

Club Sapphire logo designed by ImageCo, West Des Moines, Iowa, IA,

Downtown Dogs logo designed by ImageCo, West Des Moines, Iowa, IA,

School board logo designed by ImageCo, West Des Moines, Iowa, IA,

Ferry Street Coffee Company logo designed by ImageCo, West Des Moines, Iowa, IA,

Stoney Forensic logo designed by ImageCo, West Des Moines, Iowa, IA,

Smart kernels logo designed by ImageCo, West Des Moines, Iowa, IA,

POINTERS ON CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to keep in mind that they can’t reimburse the time you invest which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design agency can only be determined by the quality of their portfolio, if the work in their design portfolio doesn’t contain real life samples odds are they will not be able to produce a top quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s purpose is to echo your personal vision for your business. If a designer is not focused on actualizing your vision, the thing they are really focused on is how fast they will get paid.

West Des Moines LOGO DESIGN​

For over twenty years ImageCo has been helping business owners establish unforgettable brand identities. We’ve performed logo design work for builders, universities, heart surgeons, party planners, cafes, retail stores, and practically every other kind of business you can think of. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be utilized as an electrical sign. As a result of our sign first technique our brand identity designs can, and have been employed in everything from garment labels to neon signs. Our sign first method ensures that our logos are just as reliable whether they are used in TV commercials or web headers, they are consistently recognizable, comprehended, and remembered regardless of scale or use.

American Made ★ Design

The one difference that seriously sets ImageCo apart from other design agencies that you may have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to perform, we do in-house. Irrespective of the kind of design project we accept, logo, website, trade show booth, or electric sign, we do not, and never will job out our client’s projects to companies based outside the United States. When you call us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not an agent that increases the price of your project and dictates the conditions of how my customers and I do business.

ASPECTS OF A POWERFUL LOGO DESIGN

It’s likely that every new West Des Moines business understands that they need a logo, yet few start ups thoroughly realize the pivotal role their business logo can make in their becoming successful, or the reason that one logo design performs better than another. A logo design has an immediate and sustaining impact on the financial success of a company, go with the right one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help West Des Moines businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not require consideration, they can be understood in just a look.
  2. Scalability: from business cards to retail signs a scalable logo design will remain legible and equally emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or organization they represent.
  5. Relevance: a logo design should be ageless and will feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It’s a verb and also a noun, it is an identifying mark and also the process of denoting something so that it could be recognized, its genesis comes from the brand burned onto animals. Today a brand symbolizes basically anything with a motive, regardless if it be earnings or political parties, a brand is an inherent aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are each from the same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target market, it’s goal is to develop an image that the target market will relate to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone states the names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals purchase those brands. Brand image is why people acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the origin of a lot of branding companies you’ll find that they are frequently rebranded marketing agencies. When someone states they are in marketing many people will likely have a preconceived notion about what they do. Yet when somebody says “I am in branding”… it just seems more attractive, perhaps it’s due to the fact that lots of people don’t fully understand what it implies to be in branding so it comes off as more mysterious and even sexy.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or agency that affect understandings. This mainly consists of the name, the logo, the packaging, the different colors utilized but can additionally include sound, lights, texture, signage, really anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a kind of visual design that helps form the perception of a business, a product or a company. Brand identity designers create logo designs, signage designs, product packaging, and collateral material such as cards, stationery, and also pamphlets. Some identity designers also develop web sites as well as software interfaces. The essential duty of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of influencing activities, results and also understandings.

Featured logos & signs

Retro logo style of a bike created for a West Des Moines coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an older part of the area and wanted to project a retro tone without appearing as monotonous or low energy. I fulfilled both of these tasks by developing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and also germs designed for West Des Moines medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and consequences of diseases, mainly the field of healthcare that works with the clinical examination of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and even more unforgettable.

logo layout with a jumping green frog developed for a household fun facility in West Des Moines.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, and a tree - created for West Des Moines travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture locations or things but instead project emotional experiences by means of the images they record. The thought behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  West Des Moines logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 West Des Moines logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I genuinely relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, even though he loved the concept, really did not care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get unprejudiced opinions on the merit of a design. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to create their logo design understand how important a logo is for their organization so they are way more vested in the end result. Every logo design job has it’s share of hurdles, but the largest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for West Des Moines book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most vital part of a printed book because it is ordinarily the first thing a person views in the book store. Regarding a publisher, it’s the best opportunity they will ever have to advertise their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many instances 1 of the things folks tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was surely a success.

 West Des Moines logo style made use of for marketing and also a tag style for Vintage Situation features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be antique cases. For this custom logo concept I tried to come up with a logo that had a fluid old-fashioned feel to it and could be used for anything from a web site to an insignia on brand new cases that looked like they were from another era.

Logo created for an orthodontist in West Des Moines, style include an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design jobs due to the fact that it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo features 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be understood.

Logo style created for a West Des Moines hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that communicated a feeling of tranquility and class for their new hair salon. I created a design which didn’t go the obvious path of crafting just a stylized orchid but alternatively designed a logo that suggested an orchid in the formation of a swirl blended into the letter O in the title and by placing emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a business logo is generally the incorrect path and in this case, the design ended up not being about the flower but instead put the importance on the feeling that they wanted to transmit to their customers.

Arabian steed logo style developed for a steed cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo concept styled to illustrate the unique physical traits of the Arabian kind of equines. By having an unique head shape and high tail posture, the Arabian is one of the most easily identifiable horse types in the whole world.

Las Cafe, A West Des Moines restaurant logo design a small dining establishment, design contains a changed manuscript font style which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout includes a changed manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Logo layout for a software application designer the style features and legendary West Des Moines element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in quite a few cases the symbolism behind a logo design is equally as important as how it serves the organization it represents.

Evolve logo layout created for a West Des Moinesinterior designer, layout function a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Des Moines interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in West Des Moines, the personalities for letter V and A in middle of the word advanced have actually been modified to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Des Moines logo design project was carried out for a management advisor that helps business leaders to become more effective at overseeing people, expectations, and productivity.

A West Des Moines business logo style featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was ready for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to market their secondhand goods to other sports enthusiasts.

I tailored their West Des Moines logo design design with an illustration which garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo design MQ farms, this West Des Moines company logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really developed for an West Des Moines area farm it was actually developed for an investments broker, and this particular business logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a graphic that projected confidence, financial success, and wealth.

 West Des Moines Logo design for a not-for-profit, Transforming Factor Solutions - the logo design function for outwardly encountering arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Fortunately, in this particular instance, I hit a bullseye with the very first try.

Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a famous West Des Moines sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the owner to produce a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Electrical sign design for West Des Moines restaurnat designed by West Des Moines Sign Business
West Des Moines logo design and brand identity design for West Des Moines retailers
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,

Logo designed by ImageCo, West Des Moines, Iowa, IA,

Logo designed by ImageCo, West Des Moines, Iowa, IA,

Logo designed by ImageCo, West Des Moines, Iowa, IA,

Logo designed by ImageCo, West Des Moines, Iowa, IA,

Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,
Logo designed by ImageCo, West Des Moines, Iowa, IA,