Derby Logo Design

Nearly every new Derby business realizes that they need a logo, yet few new business owners fully recognize the crucial role their logo can take in their becoming successful, or why one business logo functions better than another. A company logo has an immediate and long term effect on the financial success of a business, choose the right one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Derby businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t require contemplation, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike produced for a Derby coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an old part of town and wished to visualize a nostalgic vibe without appearing as boring or low energy. I achieved the two jobs by means of developing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as bacteria made for Derby medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, especially the branch of medicine that works with the laboratory assessment of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a design and to a point, this design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and a lot more memorable.

logo style with a leaping environment-friendly frog created for a family members enjoyable facility in Derby.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, and also a tree - designed for Derby traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional journeys by means of the images they record. The idea behind this logo design was to use negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I attempted to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Derby logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Derby logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, while he loved the concept, didn’t care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this specific breed of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get impartial opinions on the benefit of a concept. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their business logo recognize how essential a logo design is for their company so they are way more invested in the result. Every logo project has it’s portion of hurdles, but the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Derby book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most important part of a printed book considering that it is usually the primary thing a person views in the book shop. For a publisher, it’s the most ideal opportunity they will likely ever have to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many instances one of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was definitely a victory.

 Derby logo style made use of for marketing and also a label layout for Vintage Case features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be much older cases. For this business logo design I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Derby, design consist of an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design jobs because it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the exact same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself will never have the chance to be understood.

Logo layout produced for a hair design workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that conveyed a feeling of peace and elegance for their new hair studio. I came up with a concept that did not go the obvious course of making just a stylized orchid but instead crafted a business logo that suggested an orchid in the pattern of a swirl blended into the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a business logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but instead put the focus on the emotion that they really wanted to forecast to their customers.

Arabian steed logo layout created for an equine cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo design styled to display the unique physical traits of the Arabian kind of equines. With a different head shape and high tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the entire world.

Las Coffee shop logo style a small restaurant, layout includes a modified script typeface which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style consists of a modified script font which floats over a group of ornate lines as well as dots.

Logo design for a software application designer the style attributes and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the meaning behind a business logo is just as important as how it brands the organization it represents.

Progress logo design produced for a Derby interior designer, layout function a series of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Derby interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location assessments, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have been customized to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Derby logo design project was undertaken for a leadership advisor that helps business leaders to become more successful at supervising people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell their previously owned goods to other sports enthusiasts. I created their Derby business logo dsign utilizing an illustration that grabs the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually composed for an Derby regional farm it was actually developed for an investments broker, and this company was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a brand mark that projects confidence, financial success, and opulence.
Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to develop a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.