Acute Care 360 ImageCo, Emporia, Kansas, KS,

ImageCo, Emporia, Kansas, KS,

Evolv Design logo designed by ImageCo, Emporia, Kansas, KS,

Red Panda Publishers logo designed by ImageCo, Emporia, Kansas, KS,

Emporia, Kansas, KS,

ImageCo, Emporia, Kansas, KS,
ImageCo, Emporia, Kansas, KS,

Mid Valley Pathology logo designed by ImageCo, Emporia, Kansas, KS,

FSA OK logo designed by ImageCo, Emporia, Kansas, KS,

Emerald Heights logo designed by ImageCo, Emporia, Kansas, KS,

Club Sapphire logo designed by ImageCo, Emporia, Kansas, KS,

Downtown Dogs logo designed by ImageCo, Emporia, Kansas, KS,

School board logo designed by ImageCo, Emporia, Kansas, KS,

Ferry Street Coffee Company logo designed by ImageCo, Emporia, Kansas, KS,

Stoney Forensic logo designed by ImageCo, Emporia, Kansas, KS,

Smart kernels logo designed by ImageCo, Emporia, Kansas, KS,

STRATEGIES ON FINDING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to bear in mind that they simply cannot refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design firm can only be judged from the quality of their design work, if the work in their design portfolio doesn’t feature actual samples odds are they won’t be able to produce a premium logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s purpose is to mirror your unique vision for your business. If a designer isn’t focused on realizing your vision, the thing they are really focused on is how fast they will get paid.

Emporia LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs cultivate memorable brand identities. We’ve performed branding work for farmers, universities, diamond miners, wedding singers, cafes, retailers, and practically every other kind of business concern you can imagine. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be employed as an electrical sign. As a result of our sign first strategy our brand identity designs can, and have been used in everything from fashion labels to electrical signs. Our sign first technique insures that our logo designs are just as successful whether they are used in TV commercials or web headers, they are consistently recognizable, understood, and remembered irrespective of size or function.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design agencies that you may have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to perform, we do in-house. Irrespective of the type of project we take on, brand identity design, web site, trade show display, or electric sign, we do not, and never will job out our client’s work to contractors located outside the US. When you contact us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a go-between that marks up the cost of your design project and imposes the conditions of how my customers and I conduct business.

QUALITIES OF A GOOD LOGO DESIGN

Nearly every new Emporia company knows they need a logo, yet few new business owners fully understand the key role their logo design will make in their financial success, or the reason that one logo performs better than another. A company logo has an immediate and lasting influence on the viability of a business, choose the right one and it will make the door swing and phone ring, go with the wrong one and it will be a barrier and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Emporia companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in merely a look.
  2. Scalability: from clothing labels to store signs a scalable business logo will remain legible and equally emotive at any scale.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they brand.
  5. Relevance: a logo should be timeless and will feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It’s a verb and also a noun, it’s an identifying mark and also the process of denoting something so that it could be distinguished, its genesis originates from the mark branded onto animals. Today a brand symbolizes basically anything with an intention, regardless if it be revenue or political parties, a brand is an intrinsic aspect of specifying the value of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are all from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target audience, it’s objective is to produce an image that the audience will likely identify with.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When someone mentions the brand names Ferrari or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and that is what makes individuals purchase those brands. Brand image is why people get specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you reflect on the origin of the majority of branding companies you’ll discover that they are frequently re-branded marketing and advertising firms. When somebody states they are in advertising and marketing lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a kind of visual design that helps shape the public image of a company, a product or a business organization. Brand identity designers develop logo designs, signage designs, product packaging, and also collateral material such as cards, stationery, as well as sales brochures. Some identity designers also build web sites and software interfaces. The vital duty of a brand identity designer is to develop the visual cues and also an emotional tone with the goal of influencing activities, outcomes and also assumptions.

select logos & signs

Retro logo design of a bicycle produced for a Emporia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening in an older section of the town and wished to cast a vintage vibe without appearing as boring or low energy. I fulfilled both tasks via developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also bacteria made for Emporia medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and outcomes of diseases, especially the field of medicine that deals with the clinical examination of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and a lot more memorable.

logo style with a leaping green frog designed for a household enjoyable center in Emporia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - made for Emporia travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche profession because travel photographers tend not to capture locations or things but instead project emotional journeys by means of the images they capture. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I tried to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Emporia logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Emporia logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to share it with colleagues and family members as well as with other people that they don’t actually know so as to get impartial point of views on the benefit of a design. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that tend to hire a professional to design their business logo comprehend how crucial a logo design is for their business so they are way more invested in the result. Every logo design project has it’s share of obstacles, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Emporia publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most essential part of a printed book due to the fact that it is often the primary thing a person sees in the book shop. With respect to a publishing company, it’s the opportunity they will likely ever get to advertise their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many instances 1 of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was definitely a winner.

 Emporia logo layout made use of for marketing and also a label layout for Vintage Situation features an antiquated font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that appeared to be antique cases. For this business logo design I strove to come up with a logo that possessed a fluid vintage feel to it and could be used for anything from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Emporia, layout include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design jobs because it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the very same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo features 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo style produced for a Emporia hair design workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that carried an atmosphere of calmness and elegance for their new hair studio. I created a concept that didn’t go the obvious path of creating merely a stylized orchid but rather designed a company logo that implied a flower in the formation of a swirl integrated into the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the attention on the perception that they really wanted to forecast to their clients.

Arabian horse logo layout created for an equine cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo design styled to exemplify the unique physical traits of the Arabian kind of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the highly immediately recognizable horse breeds in the entire world.

Las Cafe, A Emporia Coffee shop logo layout a small dining establishment, layout contains a customized manuscript font style which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout contains a customized script font style which hovers over a team of elaborate lines and also dots.

Logo style for a software program developer the design attributes as well as legendary Emporia aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the meaning behind a business logo is just as important as how it brands the enterprise it stands for.

Evolve logo layout developed for a Emporiaindoor designer, design attribute a series of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Emporia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location assessments, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Emporia, the personalities for letter V as well as A in center of words advanced have been customized to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Emporia logo design project was undertaken for a leadership specialist that assists business leaders to develop into more efficient at supervising people, expectations, and productivity.

A Emporia business logo style including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell off their previously owned products to other sports enthusiasts.

I designed their Emporia business logo design with an illustration which captures the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Emporia company logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually created for an Emporia regional farm it was really devised for a commodities broker, and this particular trademark was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a graphic that projects esteem, financial success, and wealth.

 Emporia Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for ostensibly encountering arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the very first shot.

Logo created for using a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a popular Emporia sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to develop a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,
Electrical sign design for Emporia restaurnat designed by Emporia Sign Company
Emporia logo design and brand identity design for Emporia businesses
Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,

Logo designed by ImageCo, Emporia, Kansas, KS,

Logo designed by ImageCo, Emporia, Kansas, KS,

Logo designed by ImageCo, Emporia, Kansas, KS,

Logo designed by ImageCo, Emporia, Kansas, KS,

Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,
Logo designed by ImageCo, Emporia, Kansas, KS,