Garden City, Kansas Logo Design

Virtually every new Garden City venture understands that they need a logo, yet few new business owners fully understand the crucial role their business logo will take in their success, or precisely why one business logo works better than another. A company logo has a critical and sustaining impact on the financial success of a company, pick the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help Garden City, Kansas businesses prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo must be timeless and will feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Garden City, Kansas coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an older section of the community and wanted to visualize an old-fashioned tone without coming across as uninteresting or low energy. I achieved both of these jobs by means of creating a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also bacteria designed for Garden City, Kansas clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and outcomes of diseases, especially the field of medicine which deals with the clinical examination of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be excessively literal with a concept and to a point, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and much more meaningful.

logo design with a leaping eco-friendly frog designed for a family members enjoyable center in Garden City, Kansas.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - made for Garden City, Kansas traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture places or things but rather project emotional journeys through the pictures they record. The thought behind this logo concept was to use negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I attempted to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Garden City logo design but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Garden City logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this specific type of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family as well as with individuals that they don’t even know so as to get objective judgements on the value of a design. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo design realize how vital a logo design is for their company so they are way more vested in the outcome. Every logo project possesses it’s allotment of hurdles, however the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Garden City, Kansas publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it really is the most important part of a printed book since it is usually the first thing a person sees in the book store. With respect to a publishing company, it’s the optimal opportunity they will ever have to promote their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences one of the items folks tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to confering a good sense of airline flight and it was certainly a victory.

 Garden City logo design made use of for advertising as well as a tag design for Vintage Instance features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be much older cases. For this logo concept I tried to come up with a logo that had a fluid retro feel to it and could easily be used for anything from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in Garden City, Kansas, design consist of an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo projects because it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually enjoy doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo includes 4 personalities startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain precisely how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo design produced for a hair style workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that communicated a feeling of peace and connection for their new hair studio. I created a concept that did not go the obvious route of crafting just a stylized orchid but instead delivered a logo which implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is generally the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the importance on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo layout developed for a horse ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct creative logo concept tailored to epitomize the unique physical traits of the Arabian kind of horses. By having a distinctive head form and higher tail carriage, the Arabian is one of the very most easily recognizable horse breeds in the entire world.

Las Coffee shop logo design a small dining establishment, design consists of a changed manuscript font style which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, design contains a customized script typeface which floats over a group of elaborate lines as well as dots.

Logo style for a software designer the design attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the meaning supporting a business logo is equally as important as how it serves the company it stands for.

Develop logo layout developed for a Garden City, Kansas indoor designer, design attribute a collection of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Garden City, Kansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have been changed to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Garden City, Kansas logo design job was performed for a management coach that helps business professionals to become more successful at overseeing people, expectations, and profitability.
A logo design featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to sell their used goods to other sports enthusiasts. I created their Garden City logo dsign along with an image that garners the attention of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually developed for an Garden City, Kansas regional farm it was really designed for a products broker, and this company was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make an identity that projects assurance, effectiveness, and luxury.

 Garden City Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for outwardly facing arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the very first go.

Logo developed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the business owner to produce a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.