Garden City Logo Design

Nearly every new Garden City venture knows they are in need of a logo, however few new business owners thoroughly are aware of the vital role their logo design will make in their success, or the reason that one business logo performs better than another. A business logo has an instant and lasting impact on the financial success of a company, choose the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Garden City companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be realized in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be enduring and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bicycle developed for a Garden City coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an older part of the area and really wanted to project a nostalgic vibe without appearing as stodgy or low energy. I fulfilled both tasks by designing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and also germs designed for Garden City clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and consequences of diseases, especially the field of medicine that deals with the clinical examination of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and much more meaningful.

logo layout with a jumping eco-friendly frog developed for a household enjoyable facility in Garden City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, as well as a tree - designed for Garden City traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers tend not to shoot locations or things but rather project emotional journeys through the pictures they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of most good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Garden City logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Garden City logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a client I urge them to share it with friends and colleagues and family as well as with other people that they don’t even know so as to get unprejudiced viewpoints on the merit of a design. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that tend to hire an expert to create their business logo understand how important a logo is for their company so they are much more invested in the result. Every logo job possesses it’s portion of challenges, but the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Garden City publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it is the most crucial part of a printed book since it is in most cases the primary thing a person sees in the book store. Concerning a publisher, it’s the most ideal opportunity they will ever get to advertise their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many cases 1 of the items individuals tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was certainly a success.

 Garden City logo style used for advertising and a tag style for Vintage Situation features an old font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which appeared to be antique cases. For this custom logo concept I sought to come up with a logo that had a fluid old style feel to it and could be used for every thing from a website to a label on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Garden City, design consist of an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design jobs due to the fact that it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the very same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo includes 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate precisely how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be understood.

Logo style produced for a hair layout studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that projected an atmosphere of contentment and connection for their new hair salon. I created a design that didn’t go the obvious route of crafting merely a stylized orchid but instead delivered a logo that implied a flower in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the emotion that they wanted to forecast to their clients.

Arabian equine logo style produced for a horse cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original logotype concept fashioned to illustrate the unique physical traits of the Arabian breed of horses. With a distinctive head shape and high tail carriage, the Arabian is one of the most easily recognizable horse breeds in the entire world.

Las Coffee shop logo design a small dining establishment, layout includes a customized script font style which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style includes a modified script font style which hovers above a group of luxuriant lines as well as dots.

Logo style for a software application programmer the style features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in quite a few cases the significance behind a business logo is just as important as how it brands the business it represents.

Evolve logo layout created for a Garden City indoor designer, style feature a collection of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Garden City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, site inspections, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have actually been changed to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Garden City logo design job was undertaken for a management guide that enables business leaders to become more efficient at overseeing people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell their previously owned items to other sports enthusiasts. I designed their Garden City logo design dsign using an image which grabs the attention of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually designed for an Garden City area farm it was really created for a commodities broker, and this particular trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a image that projected confidence, financial success, and wealth.
Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to produce a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.