Gardner, Kansas Logo Design

Nearly every new Gardner business professional realizes that they need a logo, but few entrepreneurs entirely realize the key role their organization’s logo can take in their success, or the reason that one logo works better than another. A logo has a critical and lasting effect on the success of a business, select the correct one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the life span of an organization.

The logos included in the ImageCo portfolio help Gardner, Kansas businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in just a glimpse.
  2. Scalability: from labels to posters a scalable business logo will stay legible and just as emotive at every dimension.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be timeless and will feel as relevant today, tomorrow, and thirty years from today.
Retro logo style of a bike produced for a Gardner, Kansas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were launching in an older part of the community and wished to visualize a retro tone without appearing as stodgy or low energy. I fulfilled both jobs by designing a symbol design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide and bacteria developed for Gardner, Kansas clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and consequences of diseases, mainly the field of healthcare that deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and much more unforgettable.

logo layout with a jumping eco-friendly frog created for a family enjoyable center in Gardner, Kansas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, as well as a tree - designed for Gardner, Kansas traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but instead reveal emotional experiences through the images they capture. The idea behind this logo concept was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Gardner logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Gardner logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family members as well as with folks that they don’t even know so as to get neutral judgements on the value of a concept. Fortunately, he shared it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that tend to hire a professional to design their business logo realize how vital a logo design is for their business so they are way more invested in the result. Every logo design project possesses it’s share of hurdles, however the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Gardner, Kansas book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it really is the most important part of a published book considering that it is often the primary thing a person views in the book shop. With respect to a publishing company, it’s the most ideal opportunity they will likely ever get to spotlight their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances 1 of the traits consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service based in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of flight and it was surely a success.

 Gardner logo layout utilized for marketing as well as a tag layout for Vintage Instance features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be older cases. For this brand concept I sought to come up with a logo that provided a fluid retro feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in Gardner, Kansas, layout consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo projects because it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the very same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself won’t have the opportunity to be understood.

Logo style created for a hair style workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that conveyed a feeling of serenity and elegance for their new hair studio. I came up with a design which did not go the obvious route of designing merely a stylized orchid but rather crafted a logo design that suggested a flower in the formation of a swirl blended into the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they really wanted to project to their clients.

Arabian equine logo design created for a horse ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original custom logo design tailored to illustrate the unique physical traits of the Arabian pedigree of equines. By having a different head form and high tail posture, the Arabian is one of the very most quite easily recognizable equine types in the entire world.

Las Cafe logo style a small dining establishment, layout contains a customized script font style which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, design contains a customized manuscript typeface which hovers above a group of elaborate lines as well as dots.

Logo style for a software program developer the style features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the significance supporting a company logo is equally as important as how it brands the organization it stands for.

Progress logo design created for a Gardner, Kansas interior designer, design function a series of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gardner, Kansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, location inspections, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in center of words progressed have actually been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Gardner, Kansas logo design project was carried out for a leadership advisor that aids business professionals to become more effective at supervising people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to market their used products to other sports enthusiasts. I created their Gardner logo design dsign using an illustration that pulls in the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually developed for an Gardner, Kansas area farm it was actually devised for an investments broker, and this logo design was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create an identity that projects confidence, success, and wealth.

 Gardner Logo design for a nonprofit, Turning Factor Solutions - the logo design function for outwardly dealing with arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Luckily, in this instance, I hit a bullseye with the very first try.

Logo created for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to create a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.