Gardner Logo Design

Virtually every new Gardner organization knows they are in need of a logo, however few new business owners fully recognize the essential role their logo will take in their becoming successful, or exactly why one logo design functions more effectively than another. A logo design has a critical and long term influence on the success of a company, choose the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help Gardner companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike developed for a Gardner coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an older section of the area and hoped to visualize a retro tone without coming across as stodgy or low energy. I accomplished the two jobs by developing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and also bacteria created for Gardner clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and consequences of diseases, mainly the field of medicine which works with the laboratory assessment of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and a lot more unforgettable.

logo design with a leaping eco-friendly frog made for a family fun facility in Gardner.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and a tree - created for Gardner traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot places or things but rather project emotional experiences through the images they record. The thought behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Gardner logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Gardner logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get impartial judgements on the benefit of a design concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their business logo realize how important a logo design is for their company so they are way more vested in the final result. Every logo job has it’s allotment of obstacles, but the largest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Gardner publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most essential part of a published book because it is usually the initial thing a person views in the book store. Concerning a publisher, it’s the best opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases 1 of the items individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was surely a success.

 Gardner logo layout used for advertising as well as a label design for Vintage Instance includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be vintage cases. For this business logo concept I sought to come up with a logo that provided a fluid retro feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo design created for an orthodontist in Gardner, layout include an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design jobs because it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the very same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design includes 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the chance to be understood.

Logo style produced for a hair style studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which communicated a sense of serenity and elegance for their new hair studio. I created a concept which did not go the obvious path of designing simply a stylized orchid but rather crafted a company logo that implied an orchid in the formation of a swirl featured in to the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo is usually the incorrect route and in this case, the design ended up not being about the flower but alternately placed the attention on the emotion that they wanted to project to their customers.

Arabian steed logo style produced for a steed cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo design styled to embody the unique physical traits of the Arabian type of horses. With an unique head shape and very high tail carriage, the Arabian is one of the very most quite easily recognizable equine lineages in the entire world.

Las Cafe logo layout a tiny restaurant, layout contains a modified manuscript typeface which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style contains a changed manuscript font style which floats above a group of elaborate lines and also dots.

Logo design for a software program developer the style attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the substance supporting a business logo is equally as important as how it brands the company it represents.

Advance logo design developed for a Gardner indoor developer, style attribute a collection of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gardner interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, space planning, location assessments, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have actually been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Gardner logo design job was carried out for a leadership advisor that helps business leaders to develop into more effective at overseeing people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to market their used items to other sports enthusiasts. I designed their Gardner business logo dsign along with an image which seizes the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really composed for an Gardner regional farm it was in reality created for a products broker, and this particular company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a graphic that projects self-assurance, effectiveness, and opulence.
Logo made for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the business owner to design a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.