Hays, Kansas Logo Design

Virtually every new Hays company understands that they require a logo, however few entrepreneurs fully realize the crucial role their logo will make in their becoming successful, or why one business logo functions better than another. A business logo has an instant and lasting impact on the success of a business, choose the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Hays, Kansas businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not demand consideration, they can be comprehended in merely a glance.
  2. Scalability: from labels to billboards a scalable business logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design must be enduring and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo design of a bike created for a Hays, Kansas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an older section of the city and wished to cast a nostalgic tone without coming across as uninteresting or low energy. I achieved both tasks by developing a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscope slide as well as bacteria created for Hays, Kansas clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and consequences of diseases, mainly the field of healthcare which works with the laboratory examination of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and even more unforgettable.

logo design with a leaping green frog created for a family enjoyable center in Hays, Kansas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - designed for Hays, Kansas travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional experiences through the images they capture. The thought behind this logo concept was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Hays logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Hays logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family members as well as with folks that they don’t even know so as to get objective point of views on the worthiness of a design. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that are inclined to hire an expert to design their logo design comprehend how vital a logo design is for their organization so they are way more vested in the outcome. Every logo design job has it’s allotment of challenges, but the largest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Hays, Kansas book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most crucial part of a printed book since it is often the initial thing a person sees in the book store. With regard to a publishing company, it’s the absolute best opportunity that they will ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many cases 1 of the aspects people usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was definitely a success.

 Hays logo style utilized for advertising and marketing as well as a tag style for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be antique cases. For this custom logo design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo design created for an orthodontist in Hays, Kansas, style include an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo jobs considering that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the same way dental practices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design includes 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo style produced for a hair layout studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which conveyed a spirit of contentment and connection for their new hair salon. I came up with a concept that did not go the obvious course of making merely a stylized orchid but alternatively created a logo design which suggested a flower in the pattern of a swirl blended in to the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but alternately placed the importance on the emotion that they wanted to transmit to their customers.

Arabian steed logo layout developed for an equine cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo design styled to embody the unique physical traits of the Arabian breed of horses. With an identifiable head shape and very high tail carriage, the Arabian is one of the most easily recognizable horse types in the entire world.

Las Cafe logo design a little restaurant, design contains a customized script typeface which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style includes a changed manuscript typeface which hovers over a team of ornate lines as well as dots.

Logo layout for a software program programmer the design attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in quite a few cases the meaning behind a logo is equally as important as how it brands the company it stands for.

Progress logo layout created for a Hays, Kansas indoor developer, style feature a series of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hays, Kansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, area planning, site assessments, programming, research study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have actually been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hays, Kansas logo design job was done for a leadership coach that assists business leaders to become more effective at handling people, expectations, and profitability.
A logo design including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a location to sell their used equipment to other sports enthusiasts. I created their Hays logo design dsign with a graphic which pulls in the interest of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an Hays, Kansas area farm it was in reality designed for a products broker, and this company was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design an identity that projects esteem, financial success, and luxury.

 Hays Logo design for a nonprofit, Turning Factor Solutions - the logo design feature for ostensibly facing arrowhead and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this particular case, I struck a bullseye with the 1st try.

Logo designed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to develop a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.