Acute Care 360 ImageCo, Hays, Kansas, KS,

ImageCo, Hays, Kansas, KS,

Evolv Design logo designed by ImageCo, Hays, Kansas, KS,

Red Panda Publishers logo designed by ImageCo, Hays, Kansas, KS,

Hays, Kansas, KS,

ImageCo, Hays, Kansas, KS,
ImageCo, Hays, Kansas, KS,

Mid Valley Pathology logo designed by ImageCo, Hays, Kansas, KS,

FSA OK logo designed by ImageCo, Hays, Kansas, KS,

Emerald Heights logo designed by ImageCo, Hays, Kansas, KS,

Club Sapphire logo designed by ImageCo, Hays, Kansas, KS,

Downtown Dogs logo designed by ImageCo, Hays, Kansas, KS,

School board logo designed by ImageCo, Hays, Kansas, KS,

Ferry Street Coffee Company logo designed by ImageCo, Hays, Kansas, KS,

Stoney Forensic logo designed by ImageCo, Hays, Kansas, KS,

Smart kernels logo designed by ImageCo, Hays, Kansas, KS,

TIPS ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to bear in mind that they can not refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a designer can only be judged by the quality of their portfolio, if the work in their portfolio doesn’t feature real world examples chances are they will never be able to deliver a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s goal is to mirror your unique vision for your company. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how quickly they can get paid.

Hays LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners cultivate memorable brands. We have undertaken brand design work for builders, universities, diamond miners, party planners, cafes, retail stores, and just about every other kind of business concern you can imagine. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electrical sign. Because of our sign first approach our brand identity designs can, and have been employed in everything from fashion labels to neon signs. Our sign first approach insures that our logo designs are equally effective whether they are used in TV commercials or website apps, they are consistently identifiable, understood, and remembered irrespective of size or purpose.

American Made ★ Design

The thing which really sets ImageCo apart from other design firms that you probably have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to perform, we perform ourselves. Irrespective of the kind of project we accept, brand identity design, web site, trade show booth, or electric sign, we do not, and never will job-out our customer’s work to organizations located outside the USA. When you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your design project and dictates the conditions of how we conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Every new Hays company understands that they probably need a logo, however few start ups thoroughly understand the pivotal role their business logo can play in their becoming successful, or precisely why one logo functions far better than another. A company logo has an instant and lasting effect on the financial success of a business, pick the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Hays businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in merely a look.
  2. Scalability: from label to posters a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or organization they represent.
  5. Relevance: a logo design should be enduring and should feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It is a verb and a noun, it’s an identifying mark and the act of marking something to ensure that it could be recognized, its foundation comes from the brand burned onto animals. Nowadays a brand symbolizes pretty much anything with an intention, regardless of whether it be profit or political parties, a brand is an innate aspect of defining the worth of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are all from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target audience, it’s objective is to develop a mental image that the target market can connect to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When a person says the brand names Lamborghini or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals buy those brands. Brand image is why people acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the beginning of the majority of branding companies you’ll discover that they are frequently re-branded advertising agencies. When someone states they are in advertising many people will likely have an idea about what they do. However when someone says “I am in branding”… it just seems much more attractive, perhaps it’s since many people do not fully understand what it indicates to be in branding so it comes off as mysterious and maybe even attractive.

Brand Identity – Is an inclusive term that describes the visual elements of a product or business that affect perceptions. This mainly includes the name, the logo design, the product packaging, the colors used but can likewise include audio, lighting, texture, signage, really anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a kind of visual design that helps form the image of a business, a product or a business. Brand identity designers create logo designs, signage designs, product packaging, and collateral products such as cards, stationery, as well as sales brochures. Some visual designers also build websites and software interfaces. The essential duty of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of affecting activities, outcomes and also assumptions.

Featured SIGNS & LOGOS

Retro logo design of a bicycle produced for a Hays coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an older section of the community and really wanted to visualize an old-fashioned tone without appearing as uninteresting or low energy. I achieved both jobs via creating a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and germs developed for Hays clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and consequences of diseases, mainly the branch of healthcare that works with the laboratory examination of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and more meaningful.

logo design with a jumping eco-friendly frog developed for a family members enjoyable facility in Hays.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - made for Hays traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional experiences through the images they capture. The thought behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Hays logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Hays logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, while he loved the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to share it with colleagues and family members as well as with individuals that they don’t actually know so as to get neutral opinions on the value of a design. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that have a tendency to hire an expert to create their logo recognize how crucial a logo is for their company so they are much more invested in the result. Every logo project possesses it’s share of hurdles, but the largest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Hays book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most essential part of a published book considering that it is often the initial thing a person views in the book shop. With respect to a publishing company, it’s the opportunity they will likely ever get to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many cases one of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was certainly a victory.

 Hays logo layout made use of for advertising as well as a label layout for Vintage Instance features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that appeared to be antique cases. For this business logo design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be used for every thing from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Hays, style consist of an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs because it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the very same way dental practitioners do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design features 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo layout developed for a Hays hair design workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried a sense of ease and connection for their new hair studio. I came up with a concept that didn’t go the obvious route of designing just a stylized orchid but alternatively designed a logo that implied a flower in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is oftentimes the wrong course and in this case, the design ended up not being about the orchid but alternately laid the focus on the emotion that they really wanted to transmit to their customers.

Arabian steed logo layout produced for a horse ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique logo design fashioned to symbolize the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and higher tail carriage, the Arabian is one of the most quite easily identifiable horse lineages in the world.

Las Cafe, A Hays restaurant logo style a little dining establishment, style includes a modified manuscript typeface which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, design includes a modified manuscript font style which floats over a group of elaborate lines and also dots.

Logo layout for a software developer the layout functions and also renowned Hays element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the substance behind a logo is equally as important as how it brands the enterprise it stands for.

Advance logo style created for a Haysinterior designer, layout function a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hays interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, site evaluations, programming, research, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions in Hays, the personalities for letter V as well as A in middle of the word progressed have actually been modified to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hays logo design project was completed for a leadership consultant that aids business leaders to develop into more efficient at managing people, expectations, and productivity.

A Hays business logo design featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a place to sell off their secondhand items to other sports enthusiasts.

I tailored their Hays logo design design using an illustration that garners the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo style MQ ranches, this Hays company logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Hays area farm it was actually created for a commodities broker, and this creative logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a graphic that projects esteem, success, and opulence.

 Hays Logo design for a nonprofit, Turning Point Solutions - the logo style feature for outwardly encountering arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where the target is. Fortunately, in this particular instance, I nailed a bullseye with the very first go.

Logo made for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned Hays sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to design a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,
Electrical sign design for Hays restaurnat designed by Hays Sign Company
Hays logo design and brand identity design for Hays commercial businesses
Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,

Logo designed by ImageCo, Hays, Kansas, KS,

Logo designed by ImageCo, Hays, Kansas, KS,

Logo designed by ImageCo, Hays, Kansas, KS,

Logo designed by ImageCo, Hays, Kansas, KS,

Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,
Logo designed by ImageCo, Hays, Kansas, KS,