Hutchinson Logo Design

Each and every new Hutchinson organization knows they need a logo, but few entrepreneurs entirely comprehend the essential role their business logo will make in their becoming successful, or exactly why one logo performs far better than another. A company logo has an instant and lasting effect on the financial success of a business, select the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Hutchinson businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require consideration, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bicycle created for a Hutchinson coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening up in an old part of town and really wanted to cast a vintage vibe without coming across as boring or low energy. I accomplished both of these jobs by creating a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo design with a microscope slide as well as germs developed for Hutchinson medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, mainly the branch of healthcare that deals with the clinical assessment of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and even more meaningful.

logo style with a jumping environment-friendly frog designed for a household fun center in Hutchinson.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - made for Hutchinson travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche field because travel photographers tend not to capture locations or things but instead communicate emotional journeys through the images they record. The thought behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I attempted to do something comparable to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Hutchinson logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Hutchinson logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get impartial point of views on the merit of a design. Fortunately, he shared it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their logo design realize how essential a logo is for their company so they are way more invested in the result. Every logo design job has it’s allotment of obstacles, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Hutchinson book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most important part of a printed book since it is in most cases the very first thing a person sees in the bookstore. For a publisher, it’s the most ideal opportunity that they will likely ever get to spotlight their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances 1 of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was undoubtedly a winner.

 Hutchinson logo style made use of for marketing and a tag style for Vintage Case features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be antique cases. For this business logo design I tried to come up with a logo that had a fluid vintage feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Hutchinson, layout include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo projects because it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design features 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate precisely how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo design produced for a hair style studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which related a feeling of peace and elegance for their new hair salon. I came up with a design which did not go the obvious path of crafting just a stylized orchid but alternatively crafted a logo design which implied a flower in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo is frequently the wrong course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the emotion that they really wanted to forecast to their clients.

Arabian steed logo design developed for a steed ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design customized to symbolize the unique physical traits of the Arabian kind of horses. With an unique head form and very high tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the world.

Las Coffee shop logo design a tiny dining establishment, layout contains a modified script font which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout consists of a changed script font which hovers over a team of elaborate lines as well as dots.

Logo design for a software application developer the design attributes as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the meaning behind a logo is just as important as how it brands the company it represents.

Progress logo style developed for a Hutchinson interior developer, design attribute a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hutchinson interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, space planning, location evaluations, programming, research, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hutchinson logo design job was done for a leadership coach that helps business leaders to develop into more successful at supervising people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a location to sell off their secondhand products to other sports enthusiasts. I created their Hutchinson logo design dsign along with an image that captures the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really developed for an Hutchinson area farm it was really devised for a commodities broker, and this particular trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projected esteem, financial success, and prosperity.
Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to produce a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.