Kansas City, Kansas Logo Design

Each and every new Kansas City business realizes that they require a logo, but few new business owners fully understand the essential role their company logo can play in their success, or why one logo performs better than another. A logo has an instant and long term effect on the prosperity of a business, select the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Kansas City, Kansas companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to movie screens a scalable logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be enduring and will feel as relevant today, tomorrow, and thirty years from today.
Retro logo layout of a bike produced for a Kansas City, Kansas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older part of the community and really wanted to visualize a retro vibe without appearing as boring or low energy. I fulfilled each of the tasks by means of designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide as well as bacteria made for Kansas City, Kansas medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and outcomes of diseases, mainly the field of medicine that works with the clinical examination of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and even more meaningful.

logo layout with a jumping green frog developed for a family fun center in Kansas City, Kansas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - designed for Kansas City, Kansas travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture places or things but instead project emotional journeys by means of the photos they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with just words. I tried to do something similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Kansas City logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Kansas City logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with other people that they don’t even know so as to get unbiased point of views on the merit of a design. Fortunately, he talked about it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that tend to hire a professional to create their logo comprehend how crucial a logo design is for their organization so they are way more invested in the outcome. Every logo job possesses it’s allotment of difficulties, but the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Kansas City, Kansas book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most necessary part of a printed book since it is ordinarily the very first thing a person sees in the book shop. Concerning a publishing company, it’s the optimal opportunity they will ever get to publicize their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases 1 of the things people often tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of flight and it was undoubtedly a winner.

 Kansas City logo layout used for advertising and also a label layout for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that looked to be antique cases. For this business logo design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for anything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Kansas City, Kansas, layout consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo jobs considering that it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo includes 4 personalities surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how individuals should think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo layout created for a hair layout workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried a spirit of simplicity and class for their new hair studio. I created a concept that didn’t go the obvious path of creating simply a stylized orchid but rather crafted a business logo that implied an orchid in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is frequently the incorrect route and in this case, the design ended up not being about the flower but instead put the focus on the perception that they wanted to project to their clients.

Arabian equine logo style developed for an equine cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind organization logo concept tailored to manifest the unique physical traits of the Arabian pedigree of equines. By having a different head form and very high tail posture, the Arabian is one of the highly immediately recognizable equine types in the world.

Las Coffee shop logo design a tiny restaurant, style includes a changed manuscript typeface which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, style includes a changed manuscript typeface which floats over a group of luxuriant lines and also dots.

Logo design for a software designer the design functions and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the substance behind a business logo is equally as important as how it serves the company it represents.

Develop logo style created for a Kansas City, Kansas interior developer, layout function a collection of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kansas City, Kansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site inspections, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of words progressed have been customized to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kansas City, Kansas logo design assignment was done for a management consultant that aids business leaders to develop into more successful at managing people, expectations, and productivity.
A logo style including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to market their previously owned items to other sports enthusiasts. I designed their Kansas City business logo dsign along with an illustration which garners the interest of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually designed for an Kansas City, Kansas regional farm it was actually designed for a products broker, and this company logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a brand mark that projects self-assurance, financial success, and prosperity.

 Kansas City Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for externally encountering arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Luckily, in this particular instance, I struck a bullseye with the 1st go.

Logo designed for using an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to produce a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.