Lawrence Logo Design

Every new Lawrence organization knows they are in need of a logo, but few new business owners entirely are aware of the essential role their business logo can make in their becoming successful, or precisely why one business logo works more effectively than another. A business logo has an instant and long term impact on the success of a business, pick the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Lawrence companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike created for a Lawrence coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an older part of town and really wanted to project a retro feel without appearing as stodgy or low energy. I accomplished the two tasks by means of developing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and also bacteria made for Lawrence clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, especially the field of healthcare which works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more attention grabbing and even more meaningful.

logo layout with a jumping green frog designed for a family fun center in Lawrence.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and a tree - created for Lawrence travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area because travel photographers tend not to capture locations or things but instead communicate emotional experiences by means of the pictures they capture. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lawrence logo design but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Lawrence logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific kind of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced point of views on the worthiness of a design. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that tend to hire a professional to design their business logo understand how vital a logo is for their company so they are way more vested in the result. Every logo project has it’s share of challenges, however the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Lawrence book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it really is the most important part of a printed book given that it is usually the very first thing a person sees in the bookstore. With respect to a publisher, it’s the absolute best opportunity that they will ever get to promote their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases 1 of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of air travel and it was undoubtedly a winner.

 Lawrence logo layout used for advertising and marketing and a tag design for Vintage Situation features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be antique cases. For this logo design I tried to come up with a logo that provided a fluid old style feel to it and could be used for every thing from a web site to a label on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in Lawrence, style consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design projects due to the fact that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the very same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo features 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo design produced for a hair style studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which projected an atmosphere of peace and elegance for their new hair studio. I came up with a concept which didn’t go the obvious direction of creating just a stylized orchid but instead crafted a business logo that implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is frequently the incorrect course and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they really wanted to project to their customers.

Arabian horse logo design developed for a steed ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct company logo design fashioned to exemplify the unique physical traits of the Arabian pedigree of horses. By having a different head shape and very high tail carriage, the Arabian is one of the most easily identifiable horse types in the whole world.

Las Coffee shop logo layout a small dining establishment, design contains a modified manuscript font style which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style includes a changed manuscript typeface which floats over a team of ornate lines as well as dots.

Logo layout for a software application designer the style attributes as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in quite a few cases the significance behind a logo design is equally as important as how it brands the business it represents.

Progress logo layout produced for a Lawrence interior developer, layout feature a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lawrence interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, site assessments, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have actually been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lawrence logo design assignment was completed for a management coach that helps business professionals to develop into more efficient at managing people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned goods to other sports enthusiasts. I created their Lawrence business logo dsign using an image which garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Lawrence area farm it was actually devised for an investments broker, and this brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a brand mark that projected assurance, success, and opulence.
Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to design a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.