Leawood Logo Design

Each and every new Leawood venture knows they need a logo, yet few entrepreneurs thoroughly understand the pivotal role their logo can perform in their becoming successful, or exactly why one logo design functions more effectively than another. A logo design has an instant and long term impact on the growth of a business, choose the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Leawood companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be enduring and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike produced for a Leawood coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an old section of the town and wanted to cast a vintage vibe without coming across as monotonous or low energy. I fulfilled both jobs by designing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as germs developed for Leawood medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and outcomes of diseases, mainly the branch of healthcare that works with the clinical examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and even more meaningful.

logo design with a leaping green frog made for a family members enjoyable facility in Leawood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and also a tree - made for Leawood traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture places or things but rather communicate emotional journeys by means of the images they record. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I tried to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Leawood logo but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Leawood logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he loved the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get neutral viewpoints on the merit of a design. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that tend to hire an expert to design their business logo realize how vital a logo is for their organization so they are much more invested in the outcome. Every logo design job has it’s share of difficulties, but the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Leawood publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most essential part of a published book since it is ordinarily the first thing a person views in the book shop. Concerning a publisher, it’s the most ideal opportunity that they will likely ever get to publicize their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many occurrences one of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of airline flight and it was undoubtedly a success.

 Leawood logo design utilized for advertising and also a tag design for Vintage Instance includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which looked to be older cases. For this business logo concept I attempted to come up with a logo that offered a fluid retro feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Leawood, layout include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo jobs because it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo includes 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to explain precisely how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the opportunity to be understood.

Logo style created for a hair layout studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which related an atmosphere of relaxation and elegance for their new hair salon. I created a design that did not go the obvious route of crafting simply a stylized orchid but rather created a business logo which suggested an orchid in the formation of a swirl blended in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo is more often than not the wrong route and in this case, the design ended up not being about the flower but instead placed the importance on the feeling that they really wanted to project to their customers.

Arabian horse logo design developed for a horse ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype concept customized to embody the unique physical traits of the Arabian type of equines. With a distinctive head form and higher tail carriage, the Arabian is one of the very most easily identifiable horse types in the world.

Las Cafe logo layout a little dining establishment, style includes a changed manuscript font which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout contains a customized manuscript font which floats above a team of ornate lines and also dots.

Logo style for a software application designer the design attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the meaning behind a business logo is equally as important as how it serves the company it represents.

Develop logo layout created for a Leawood interior developer, design feature a series of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Leawood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word progressed have been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Leawood logo design project was completed for a leadership advisor that aids business professionals to become more efficient at overseeing people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to sell their used items to other sports enthusiasts. I designed their Leawood business logo dsign with a graphic which pulls in the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really designed for an Leawood regional farm it was in reality devised for a commodities broker, and this company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a graphic that projected confidence, financial success, and prosperity.
Logo designed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to create a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.