Manhattan Logo Design

Nearly every new Manhattan company knows they are in need of a logo, yet few new business owners entirely comprehend the vital role their logo will perform in their financial success, or the reason that one logo performs far better than another. A logo has a critical and lasting effect on the growth of a company, choose the right one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help Manhattan companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bike developed for a Manhattan coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening up in an older section of the area and hoped to visualize a vintage vibe without coming across as uninteresting or low energy. I accomplished each of the jobs by developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and bacteria created for Manhattan medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, especially the branch of healthcare which works with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and much more memorable.

logo design with a leaping green frog created for a household enjoyable facility in Manhattan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to feature a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and also a tree - created for Manhattan travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot locations or things but instead communicate emotional experiences through the pictures they capture. The thought behind this logo design was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Manhattan logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Manhattan logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and family as well as with individuals that they don’t actually know so as to get impartial viewpoints on the worthiness of a design. Fortunately, he shared it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange animal in the design world given that the people that tend to hire a professional to create their logo design realize how vital a logo is for their business so they are much more vested in the outcome. Every logo project has it’s portion of hurdles, however the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Manhattan book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most critical part of a published book considering that it is in most cases the first thing a person sees in the bookstore. With regard to a publisher, it’s the optimal opportunity they will likely ever get to advertise their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many cases one of the things individuals tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was definitely a success.

 Manhattan logo style used for advertising and marketing and also a tag design for Vintage Case includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be antique cases. For this logo concept I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for anything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Manhattan, style consist of an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design projects considering that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design features 4 personalities surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how individuals should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself will never have the opportunity to be comprehended.

Logo design developed for a hair layout studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which communicated a feeling of peace and class for their new hair studio. I created a concept which did not go the obvious course of creating merely a stylized orchid but rather created a business logo that suggested a flower in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a company logo is usually the wrong direction and in this case, the design ended up not being about the orchid but instead placed the focus on the emotion that they really wanted to forecast to their patrons.

Arabian horse logo style created for a horse cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo design styled to illustrate the unique physical traits of the Arabian breed of horses. With a distinctive head shape and very high tail posture, the Arabian is one of the highly immediately identifiable equine breeds in the world.

Las Cafe logo design a tiny restaurant, style consists of a customized script font which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, layout contains a modified script font style which floats above a group of elaborate lines and dots.

Logo layout for a software application designer the design attributes and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in many cases the significance behind a logo is just as important as how it serves the enterprise it represents.

Advance logo style developed for a Manhattan interior developer, style feature a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Manhattan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have actually been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Manhattan logo design job was carried out for a management expert that enables business leaders to become more efficient at supervising people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell their pre-owned items to other sports enthusiasts. I designed their Manhattan business logo dsign using an image that garners the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really created for an Manhattan regional farm it was in reality devised for a products broker, and this particular logo design was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a graphic that projects self-assurance, effectiveness, and prosperity.
Logo created for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to develop a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.