Newton, Kansas Logo Design

Virtually every new Newton business person understands that they require a logo, however few entrepreneurs fully recognize the crucial role their organization’s logo will play in their financial success, or precisely why one logo functions more effectively than another. A logo has an immediate and long term impact on the prosperity of a business, go with the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the longevity of a business.

The logos featured in the ImageCo portfolio help Newton, Kansas companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from labels to signboards a scalable business logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be enduring and will feel as relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle developed for a Newton, Kansas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an older part of the community and hoped to project a vintage feel without appearing as uninteresting or low energy. I fulfilled both of these jobs by developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscope slide and germs designed for Newton, Kansas medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and consequences of diseases, especially the branch of medicine which deals with the clinical assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and a lot more meaningful.

logo style with a jumping green frog created for a family fun facility in Newton, Kansas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - designed for Newton, Kansas travel digital photographer.

Travel Don't Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot places or things but instead project emotional journeys through the pictures they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I tried to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable ¬†Newton logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Newton logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, while he loved the concept, really did not care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this particular type of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family members as well as with people that they don’t even know so as to get objective opinions on the merit of a concept. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to design their logo realize how crucial a logo is for their company so they are much more vested in the result. Every logo design project has it’s share of challenges, but the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Newton, Kansas publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most crucial part of a printed book since it is often the first thing a person views in the book store. Concerning a publishing company, it’s the opportunity that they will likely ever get to publicize their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many instances one of the aspects consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was surely a winner.

 Newton logo layout utilized for advertising as well as a tag layout for Vintage Case features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be antique cases. For this business logo concept I sought to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Newton, Kansas, style include an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design jobs due to the fact that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo design produced for a hair style studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that carried a feeling of simplicity and elegance for their new hair salon. I created a design which didn’t go the obvious route of crafting simply a stylized orchid but instead created a company logo that implied an orchid in the formation of a swirl incorporated into the letter O in the title and by putting attention on the logo design using the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the emphasis on the perception that they wanted to project to their patrons.

Arabian equine logo design developed for an equine cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logotype concept customized to embody the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and high tail posture, the Arabian is one of the highly quite easily recognizable horse lineages in the world.

Las Coffee shop logo style a tiny dining establishment, style consists of a customized script font style which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design contains a changed manuscript font style which hovers over a team of ornate lines and also dots.

Logo design for a software designer the layout features and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in quite a few cases the substance behind a logo design is equally as important as how it brands the business it represents.

Advance logo layout produced for a Newton, Kansas interior developer, design feature a collection of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newton, Kansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have been changed to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Newton, Kansas logo design assignment was done for a management guide that assists business professionals to develop into more effective at overseeing people, expectations, and productivity.

A logo design including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a place to sell off their pre-owned products to other sports enthusiasts.
I created their Newton logo dsign with an image which garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually produced for an Newton, Kansas regional farm it was actually created for a commodities broker, and this particular trademark was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a image that projected trust, effectiveness, and opulence.

 Newton Logo design for a nonprofit, Transforming Factor Solutions - the logo layout attribute for outwardly dealing with arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Luckily, in this particular instance, I struck a bullseye with the first go.

Logo created for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to design a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.