Salina, Kansas Logo Design

Every new Salina company realizes that they are in need of a logo, but few new business owners entirely recognize the vital role their logo can make in their financial success, or why one business logo performs more effectively than another. A company logo has an immediate and sustaining impact on the financial success of a business, choose the right one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life span of an organization.

The logos featured in the ImageCo portfolio help Salina, Kansas companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in merely a look.
  2. Scalability: from labels to movie screens a scalable logo will be legible and equally emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be enduring and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bicycle created for a Salina, Kansas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening up in an older section of the town and wanted to visualize an old-fashioned vibe without appearing as uninteresting or low energy. I achieved the two tasks by developing a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscope slide and bacteria created for Salina, Kansas clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and outcomes of diseases, especially the branch of healthcare that deals with the clinical assessment of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and much more unforgettable.

logo design with a jumping green frog developed for a household enjoyable center in Salina, Kansas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Salina, Kansas traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but instead reveal emotional journeys through the images they capture. The idea behind this logo design was to use negative space to project more than what was visible upon first view, which I think is quintessential of most professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Salina logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Salina logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with colleagues and family as well as with people that they don’t actually know so as to get unprejudiced viewpoints on the value of a design concept. Fortunately, he shared it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their logo understand how vital a logo is for their business so they are way more vested in the result. Every logo project possesses it’s allotment of challenges, but the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Salina, Kansas publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it is the most necessary part of a printed book due to the fact that it is in most cases the very first thing a person views in the book shop. With respect to a publishing company, it’s the absolute best opportunity they will ever get to advertise their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many instances 1 of the aspects folks usually tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was certainly a success.

 Salina logo layout made use of for advertising as well as a tag design for Vintage Situation includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be antique cases. For this business logo design I attempted to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for every thing from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in Salina, Kansas, style consist of an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo projects considering that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the same way dentists do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo style developed for a hair style workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that related a feeling of ease and connection for their new hair studio. I created a design which did not go the obvious course of making simply a stylized orchid but instead created a business logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird floating over the image itself. The obvious path in creating a company logo is usually the incorrect path and in this case, the design ended up not being about the orchid but instead put the emphasis on the perception that they really wanted to forecast to their clients.

Arabian horse logo style produced for a steed cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original brand design customized to embody the unique physical traits of the Arabian breed of horses. By having an unique head form and very high tail posture, the Arabian is one of the highly immediately identifiable equine breeds in the entire world.

Las Cafe logo design a small restaurant, style consists of a changed script font which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style includes a modified manuscript typeface which floats over a group of luxuriant lines and dots.

Logo layout for a software application programmer the design functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the significance supporting a business logo is just as important as how it serves the enterprise it stands for.

Progress logo design produced for a Salina, Kansas indoor developer, layout function a collection of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salina, Kansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site assessments, programming, study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in center of the word progressed have actually been changed to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Salina, Kansas logo design job was carried out for a leadership expert that helps business professionals to become more successful at supervising people, expectations, and profitability.
A logo design featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to sell their used goods to other sports enthusiasts. I designed their Salina logo dsign using a graphic which seizes the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really composed for an Salina, Kansas regional farm it was in reality created for an investments broker, and this logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a brand mark that projected self-assurance, success, and prosperity.

 Salina Logo design for a nonprofit, Turning Factor Solutions - the logo layout attribute for ostensibly encountering arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular instance, I nailed a bullseye with the 1st go.

Logo design created for using an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the owner to produce a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.