Acute Care 360 ImageCo, Salina, Kansas, KS,

ImageCo, Salina, Kansas, KS,

Evolv Design logo designed by ImageCo, Salina, Kansas, KS,

Red Panda Publishers logo designed by ImageCo, Salina, Kansas, KS,

Salina, Kansas, KS,

ImageCo, Salina, Kansas, KS,
ImageCo, Salina, Kansas, KS,

Mid Valley Pathology logo designed by ImageCo, Salina, Kansas, KS,

FSA OK logo designed by ImageCo, Salina, Kansas, KS,

Emerald Heights logo designed by ImageCo, Salina, Kansas, KS,

Club Sapphire logo designed by ImageCo, Salina, Kansas, KS,

Downtown Dogs logo designed by ImageCo, Salina, Kansas, KS,

School board logo designed by ImageCo, Salina, Kansas, KS,

Ferry Street Coffee Company logo designed by ImageCo, Salina, Kansas, KS,

Stoney Forensic logo designed by ImageCo, Salina, Kansas, KS,

Smart kernels logo designed by ImageCo, Salina, Kansas, KS,

TIPS FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design agency can only be determined from the quality of their design work, if the work in their design portfolio doesn’t feature actual examples odds are they won’t be able to deliver a premium logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s purpose is to mirror your unique vision for your company. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how soon they can get paid.

Salina LOGO DESIGN​

For over two decades ImageCo has been helping small business owners establish unforgettable brands. We’ve performed logo design work for farmers, schools, heart surgeons, party planners, diners, retailers, and practically every other kind of business you can think of. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be utilized as an electric sign. As a result of our sign first technique our brand identity designs can, and have been used in everything from clothing labels to billboards. Our sign first technique ensures that our logo designs are just as successful whether they are used in TV commercials or web apps, they are consistently recognizable, comprehended, and remembered irrespective of scale or purpose.

American Made ★ Design

The one difference that seriously sets ImageCo apart from other design companies that you may have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to perform, we do in-house. No matter the kind of design project we undertake, logo design, web site, trade show banners, or electrical sign, we do not, and never will job-out our customer’s work to 3rd parties located outside the USA. When you phone us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a go-between that marks up the cost of your design project and dictates the terms of how you and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Nearly every new Salina organization realizes that they need a logo, yet few new business owners entirely understand the vital role their organization’s logo will make in their success, or the reason that one logo design functions better than another. A logo has a critical and lasting impact on the viability of a company, choose the correct one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Salina businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not need consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at every size.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they represent.
  5. Relevance: a company logo needs to be lasting and will feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It is a verb and also a noun, it’s an identifying mark and the process of marking something to ensure that it can be recognized, its genesis originates from the mark burned onto animals. These days a brand symbolizes virtually anything with an objective, regardless if it be profit or politics, a brand is an intrinsic aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are both from the very same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target market, it’s objective is to develop an image that the audience will relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When someone says the names Lamborghini or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes people purchase those products. Brand image is why people acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the origin of a lot of branding companies you’ll find that they are often rebranded marketing companies. When somebody claims they are in advertising many people will likely have a preconceived notion about what they do. Yet when somebody says “I’m in branding”… it just seems much more attractive, probably it’s due to the fact that most individuals don’t fully understand what it implies to be in branding so it comes off as more mysterious and perhaps even sexy.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or company that influence perceptions. This primarily includes the name, the logo, the product packaging, the different colors utilized however can likewise consist of audio, illumination, texture, signs, actually anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps shape the public image of a company, a product or an organization. Brand identity designers develop logo designs, sign designs, packaging, as well as collateral material such as business cards, stationery, and pamphlets. Some visual designers also develop websites as well as user interfaces. The crucial duty of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of affecting actions, outcomes as well as understandings.

Featured signs/logos

Retro logo design of a bike created for a Salina coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an old part of the town and hoped to project a nostalgic feel without appearing as monotonous or low energy. I accomplished the two jobs by developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and germs developed for Salina medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and outcomes of diseases, mainly the branch of healthcare that deals with the clinical assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and a lot more unforgettable.

logo design with a leaping eco-friendly frog made for a family members fun center in Salina.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, and also a tree - created for Salina traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but rather communicate emotional experiences through the photos they capture. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something much the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Salina logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Salina logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to share it with colleagues and family members as well as with folks that they don’t even know so as to get honest assessments on the value of a design. Fortunately, he discussed it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo design understand how crucial a logo is for their organization so they are much more vested in the outcome. Every logo project has it’s allotment of obstacles, however the largest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Salina publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it really is the most important part of a published book since it is usually the very first thing a person views in the book store. For a publishing company, it’s the best opportunity that they will ever get to publicize their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many instances one of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was definitely a winner.

 Salina logo layout utilized for marketing as well as a label layout for Vintage Case features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be antique cases. For this business logo concept I tried to come up with a logo that had a fluid vintage feel to it and could be used for anything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Salina, layout include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo jobs considering that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo includes 4 characters startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo style developed for a Salina hair design workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that communicated an atmosphere of serenity and elegance for their new hair salon. I came up with a concept that did not go the obvious course of crafting simply a stylized orchid but instead crafted a logo that suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by placing attention on the concept with the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo design is generally the incorrect direction and in this case, the design ended up not being about the flower but alternately put the importance on the feeling that they wanted to forecast to their customers.

Arabian steed logo design developed for an equine ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo concept styled to manifest the unique physical traits of the Arabian kind of horses. With an unique head form and high tail posture, the Arabian is one of the very most easily identifiable equine types in the entire world.

Las Cafe, A Salina restaurant logo style a little restaurant, design contains a modified script font which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style consists of a changed script typeface which floats over a group of ornate lines as well as dots.

Logo layout for a software program programmer the layout features and also iconic Salina element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in quite a few cases the meaning behind a logo is equally as important as how it brands the business it represents.

Progress logo layout created for a Salinainterior designer, style attribute a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location assessments, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions in Salina, the characters for letter V as well as A in middle of the word advanced have actually been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Salina logo design job was performed for a leadership specialist that enables business leaders to become more successful at handling people, expectations, and productivity.

A Salina business logo layout including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to sell their secondhand equipment to other sports enthusiasts.

I designed their Salina logo design with an illustration that seizes the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo design MQ farms, this Salina company logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really created for an Salina regional farm it was really devised for a commodities broker, and this particular brand was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a brand mark that projects trust, success, and wealth.

 Salina Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for outwardly encountering arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Fortunately, in this particular instance, I nailed a bullseye with the first go.

Logo design created for using a sign for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a renowned Salina sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to design a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,
Electrical sign design for Salina restaurnat designed by Salina Sign Shop
Salina logo design and brand identity design for Salina commercial businesses
Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,

Logo designed by ImageCo, Salina, Kansas, KS,

Logo designed by ImageCo, Salina, Kansas, KS,

Logo designed by ImageCo, Salina, Kansas, KS,

Logo designed by ImageCo, Salina, Kansas, KS,

Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,
Logo designed by ImageCo, Salina, Kansas, KS,