Topeka, Kansas Logo Design

Nearly every new Topeka business professional realizes that they are in need of a logo, however few entrepreneurs thoroughly comprehend the crucial role their logo will take in their becoming successful, or exactly why one logo functions better than another. A company logo has an immediate and long-term effect on the viability of a business, pick the right one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life span of a business.

The logos included in the ImageCo portfolio help Topeka, Kansas companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at every dimension.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be timeless and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo layout of a bicycle produced for a Topeka, Kansas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were launching in an old section of the community and hoped to visualize an old-fashioned vibe without appearing as monotonous or low energy. I accomplished each of the jobs by means of developing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide and germs made for Topeka, Kansas medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and effects of diseases, mainly the field of medicine that deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and even more unforgettable.

logo style with a leaping eco-friendly frog created for a family members enjoyable center in Topeka, Kansas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - designed for Topeka, Kansas traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather project emotional experiences by means of the pictures they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Topeka logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Topeka logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, while he liked the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with colleagues and family as well as with other people that they don’t even know so as to get unprejudiced assessments on the worthiness of a design concept. Fortunately, he shared it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire a professional to create their logo design understand how important a logo is for their organization so they are way more invested in the final result. Every logo job has it’s share of challenges, however the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Topeka, Kansas publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it is the most crucial part of a printed book considering that it is often the first thing a person views in the book store. With regard to a publishing company, it’s the absolute best opportunity that they will ever have to spotlight their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was definitely a victory.

 Topeka logo style used for advertising and marketing and also a tag design for Vintage Situation features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be antique cases. For this brand concept I strove to come up with a logo that provided a fluid vintage feel to it and could easily be used for everything from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo design produced for an orthodontist in Topeka, Kansas, design consist of an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs due to the fact that it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design features 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how people ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo layout produced for a hair layout studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated a sense of simplicity and elegance for their new hair studio. I came up with a design that didn’t go the obvious direction of creating merely a stylized orchid but alternatively created a company logo that suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by placing attention on the logo design using the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is generally the incorrect course and in this case, the design ended up not being about the orchid but instead put the importance on the emotion that they really wanted to transmit to their patrons.

Arabian horse logo style created for an equine cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo concept fashioned to embody the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and higher tail posture, the Arabian is one of the very most immediately identifiable horse breeds in the world.

Las Coffee shop logo style a tiny dining establishment, style consists of a changed script font which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout contains a modified manuscript font which hovers above a group of ornate lines and also dots.

Logo style for a software application designer the style functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the symbolism supporting a logo is equally as important as how it serves the company it stands for.

Develop logo layout developed for a Topeka, Kansas indoor designer, style feature a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Topeka, Kansas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site assessments, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in center of words progressed have actually been modified to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Topeka, Kansas logo design project was performed for a management guide that enables business professionals to develop into more efficient at managing people, expectations, and productivity.
A logo layout including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to sell their previously owned goods to other sports enthusiasts. I created their Topeka business logo dsign with a graphic that garners the attention of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really composed for an Topeka, Kansas regional farm it was actually devised for an investments broker, and this logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a image that projects trust, financial success, and prosperity.

 Topeka Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for externally encountering arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Thankfully, in this particular instance, I nailed a bullseye with the first try.

Logo created for using an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to produce a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.