Topeka Logo Design

Each and every new Topeka organization knows they need a logo, however few entrepreneurs thoroughly grasp the crucial role their logo will make in their success, or why one logo performs far better than another. A logo has an instant and lasting influence on the prosperity of a company, choose the right one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life of a business. The logos included in the ImageCo portfolio help Topeka companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be enduring and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bicycle created for a Topeka coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an old section of the city and really wanted to visualize a vintage atmosphere without appearing as monotonous or low energy. I accomplished the two jobs by creating a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscopic lense slide and bacteria made for Topeka clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and effects of diseases, especially the field of medicine which works with the clinical examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and a lot more memorable.

logo design with a jumping eco-friendly frog created for a family fun facility in Topeka.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - made for Topeka traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field because travel photographers don’t shoot places or things but rather project emotional journeys through the images they record. The idea behind this logo design was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I tried to do something similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Topeka logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Topeka logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get objective point of views on the value of a design concept. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that tend to hire a professional to create their logo comprehend how essential a logo design is for their organization so they are way more invested in the end result. Every logo job possesses it’s share of difficulties, but the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Topeka book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most important part of a printed book considering that it is often the very first thing a person views in the book store. With regard to a publisher, it’s the absolute best opportunity they will ever have to spotlight their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was surely a victory.

 Topeka logo style used for advertising and marketing and a tag layout for Vintage Situation includes an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be older cases. For this brand concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for anything from a web site to a label on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Topeka, style consist of an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs due to the fact that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the very same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo includes 4 characters startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate how people should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself won’t have the likelihood to be understood.

Logo design produced for a hair style studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a spirit of simplicity and elegance for their new hair studio. I created a design which did not go the obvious path of crafting simply a stylized orchid but alternatively designed a company logo that suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo design is generally the incorrect route and in this case, the design ended up not being about the flower but alternately placed the emphasis on the emotion that they wanted to project to their clients.

Arabian steed logo layout produced for an equine ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct company logo design customized to display the unique physical traits of the Arabian type of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the most easily recognizable horse breeds in the entire world.

Las Cafe logo design a tiny dining establishment, style consists of a customized manuscript font style which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design includes a changed script typeface which floats over a group of elaborate lines as well as dots.

Logo design for a software designer the layout functions and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in quite a few cases the symbolism supporting a business logo is just as important as how it serves the business it represents.

Evolve logo style produced for a Topeka interior developer, style feature a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Topeka interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site assessments, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have actually been customized to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Topeka logo design assignment was undertaken for a management specialist that enables business professionals to develop into more efficient at overseeing people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell off their previously owned equipment to other sports enthusiasts. I created their Topeka logo design dsign using an image which pulls in the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really designed for an Topeka area farm it was actually developed for a commodities broker, and this brand was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a graphic that projected trust, success, and opulence.
Logo designed for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to produce a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.