Kentucky Logo Design

Each and every new Kentucky business knows they need a logo, however few entrepreneurs fully comprehend the crucial role their organization logo can play in their success, or the reason that one logo design performs better than another. A company logo has a critical and sustaining effect on the prosperity of a business, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Kentucky companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Kentucky coffee cafe and also a coffee roaster.

Ferry Street Coffee Company

This budding coffee roaster and coffee bar were actually opening up in an old section of the community and wanted to visualize a nostalgic atmosphere without coming across as stodgy or low energy. I achieved both of these tasks by means of developing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscope slide as well as germs made for Kentucky medical center.

Mid-Valley Pathology | Logo Design Project

Pathology is the science which researches the root causes and outcomes of diseases, mainly the branch of healthcare which deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and even more unforgettable.

logo style with a jumping green frog designed for a family fun center in Kentucky.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - developed for Kentucky travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional experiences by means of the photos they record. The idea behind this logo concept was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Kentucky logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Kentucky logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design Project

The bulk of business logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, really did not care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get impartial viewpoints on the worthiness of a design. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo comprehend how important a logo is for their organization so they are way more invested in the outcome. Every logo job possesses it’s allotment of hurdles, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Kentucky publication publisher

Red Panda Publishers | Logo Design Project

The book spine is a narrow segment of real estate to work with, yet it is the most essential part of a published book because it is usually the first thing a person views in the book store. Concerning a publisher, it’s the optimal opportunity they will ever get to publicize their brand and get their logo design in front of the men and women that buy actual books. This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design Project

Airlines arrive and go however it seems like that in many cases 1 of the traits people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline located in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to confering a spirit of air travel and it was definitely a success.

 Kentucky logo layout made use of for advertising and marketing and a label style for Vintage Situation features an old-fashioned font style.

Vintage Case | Logo Design Project

Vintage case focused in new cases for musical instruments, which looked to be antique cases. For this logo concept I tried to come up with a logo that possessed a fluid old style feel to it and could be used for every thing from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Kentucky, design include an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design Project

Dentistry logos can be one of the most challenging and difficult logo design jobs considering that it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their advertising in the very same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession. I actually really love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on. Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.
William McNally logo designed for a family members not-for-profit, the logo design includes 4 personalities surprised in height to represent a family unit with in the design.

William McNally | Logo Design Project

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate. The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize how individuals should think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself will never have the likelihood to be understood.
Logo design produced for a hair layout studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that conveyed a sense of calmness and connection for their new hair salon. I created a concept that didn’t go the obvious path of crafting just a stylized orchid but instead designed a company logo which suggested a flower in the pattern of a swirl integrated into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but alternately put the focus on the perception that they wanted to transmit to their customers.
Arabian equine logo style developed for a steed ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design Project

ImageCo designed a distinct business logo concept tailored to epitomize the unique physical traits of the Arabian pedigree of horses. By having a different head shape and higher tail posture, the Arabian is one of the most quite easily identifiable horse types in the whole world.
Las Cafe logo design a small dining establishment, layout consists of a changed script font style which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design Project

Las Cafe logo design a little restaurant, layout contains a changed script font which hovers over a team of luxuriant lines as well as dots.

Logo design for a software program designer the style features as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the significance behind a business logo is equally as important as how it serves the company it represents.

Evolve logo design developed for a Kentucky interior designer, layout feature a collection of red circles that converge and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design Project

Evolv Design is a Kentucky interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, research, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Kentucky logo design project was completed for a management specialist that aids business leaders to develop into more efficient at managing people, expectations, and profitability.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was primed for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their pre-owned items to other sports enthusiasts.

I designed their Kentucky logo design design using a graphic that captures the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo style MQ ranches, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design

The MQ farms emblem design wasn’t really composed for an Kentucky area farm it was really created for a products broker, and this creative logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate an identity that projects esteem, effectiveness, and wealth.

 Kentucky Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for outwardly encountering arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Luckily, in this particular instance, I hit a bullseye with the very first try.

Logo design developed for using an indication for the restaurant (Brewgrrs), it is an ornate script font style that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Branding

I’ve crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to develop a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.