Acute Care 360 ImageCo, Ashland, Kentucky, KY,

ImageCo, Ashland, Kentucky, KY,

Evolv Design logo designed by ImageCo, Ashland, Kentucky, KY,

Red Panda Publishers logo designed by ImageCo, Ashland, Kentucky, KY,

Ashland, Kentucky, KY,

ImageCo, Ashland, Kentucky, KY,
ImageCo, Ashland, Kentucky, KY,

Mid Valley Pathology logo designed by ImageCo, Ashland, Kentucky, KY,

FSA OK logo designed by ImageCo, Ashland, Kentucky, KY,

Emerald Heights logo designed by ImageCo, Ashland, Kentucky, KY,

Club Sapphire logo designed by ImageCo, Ashland, Kentucky, KY,

Downtown Dogs logo designed by ImageCo, Ashland, Kentucky, KY,

School board logo designed by ImageCo, Ashland, Kentucky, KY,

Ferry Street Coffee Company logo designed by ImageCo, Ashland, Kentucky, KY,

Stoney Forensic logo designed by ImageCo, Ashland, Kentucky, KY,

Smart kernels logo designed by ImageCo, Ashland, Kentucky, KY,

TIPS ON FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to remember that they can’t refund the time you commit which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design firm can only be determined from the quality of their design work, if the work in their design portfolio does not feature actual examples chances are they will not be able to deliver a premium logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s goal is to mirror your unique vision for your business. If a designer isn’t focused on fulfilling your vision, the thing they are really focused on is how quickly they will get paid.

Ashland LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds develop notable brands. We have performed branding work for mechanics, educational institutions, diamond miners, party planners, coffee roasters, retailers, and just about every other kind of business concern you can think of. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be employed as an electrical sign. As a result of our sign first strategy our designs can, and have been utilized in everything from garment labels to neon signs. Our sign first approach ensures that our logos are equally effective whether they are used in TV commercials or web headers, they are consistently identifiable, comprehended, and always remembered irrespective of size or application.

American Made ★ Design

The thing which truly sets ImageCo apart from many of the design companies that you may have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to do, we perform ourselves. No matter the type of project we undertake, brand identity design, website, trade show exhibition, or retail sign, we do not, and never will farm-out our client’s work to agencies located outside the United States. When you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the cost of your design project and imposes the terms of how we conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Every new Ashland company knows they need a logo, but few new business owners fully realize the crucial role their logo will perform in their success, or why one logo design works better than another. A business logo has an immediate and long-term impact on the prosperity of a business, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Ashland companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t need consideration, they can be grasped in just a glimpse.
  2. Scalability: from clothing labels to retail signs a scalable logo design will continue to be legible and just as emotive at any size.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a logo design needs to be ageless and will feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It is a verb as well as a noun, it is an identifying mark and also the act of marking something to make sure that it could be identified, its foundation comes from the brand branded onto animals. Nowadays a brand signifies practically anything with an intention, regardless of whether it be earnings or politics, a brand is an inherent aspect of defining the worth of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are all from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition targeted at a target market, it’s goal is to develop a mental image that the target market will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody mentions the brand names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes people buy those brands. Brand image is why individuals acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the history of the majority of branding firms you’ll discover that they are quite often rebranded marketing and advertising companies. When somebody states they are in marketing many people will likely have a preconceived notion about what they do. But when somebody claims “I am in branding”… it simply seems much more impressive, possibly it’s due to the fact that the majority of people don’t know what it suggests to be in branding so it comes off as mysterious and even sexy.

Brand Identity – Is a comprehensive term that defines the visual components of a product or business that influence understandings. This mostly includes the name, the logo design, the product packaging, the different colors utilized but can likewise include sound, illumination, texture, signage, really anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps form the public image of a firm, a product or a business. Brand identity designers produce logo designs, signage designs, packaging, and also collateral products such as cards, stationery, and sales brochures. Some visual designers also develop sites and user interfaces. The essential duty of a brand identity designer is to develop the visual cues and also a psychological tone with the objective of affecting actions, outcomes and also understandings.

select logos & signs

Retro logo style of a bicycle produced for a Ashland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually launching in an older part of the area and wanted to project a vintage tone without coming across as uninteresting or low energy. I fulfilled both of these tasks via developing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide as well as germs made for Ashland medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, especially the branch of medicine that deals with the clinical examination of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and much more memorable.

logo style with a leaping environment-friendly frog created for a family fun facility in Ashland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - made for Ashland travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture places or things but rather project emotional experiences by means of the photos they capture. The idea behind this logo concept was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Ashland logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Ashland logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular kind of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get objective assessments on the merit of a design. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that are inclined to hire a professional to design their logo design comprehend how essential a logo design is for their company so they are way more invested in the final result. Every logo design project possesses it’s allotment of obstacles, however the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Ashland book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most necessary part of a printed book considering that it is usually the very first thing a person sees in the book shop. With regard to a publisher, it’s the most ideal opportunity that they will likely ever get to promote their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases one of the things folks usually tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was undoubtedly a victory.

 Ashland logo layout used for advertising and a tag design for Vintage Instance features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be older cases. For this brand design I sought to come up with a logo that possessed a fluid vintage feel to it and could be utilized for every thing from a website to a label on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Ashland, style include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo projects because it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the very same way dental practitioners do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo features 4 personalities surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo design created for a Ashland hair design workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which related a feeling of simplicity and elegance for their new hair studio. I created a concept that didn’t go the obvious path of designing merely a stylized orchid but instead designed a logo that suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird hovering over the image itself. The obvious path in designing a business logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but instead placed the attention on the emotion that they really wanted to forecast to their customers.

Arabian steed logo design produced for an equine cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo design tailored to display the unique physical traits of the Arabian pedigree of horses. With an unique head shape and high tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the whole world.

Las Cafe, A Ashland restaurant logo layout a tiny restaurant, layout includes a customized script typeface which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, design consists of a customized manuscript font style which hovers over a team of luxuriant lines as well as dots.

Logo layout for a software programmer the design attributes and legendary Ashland aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the meaning behind a company logo is just as important as how it serves the business it represents.

Progress logo layout produced for a Ashlandindoor designer, style attribute a series of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ashland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, location evaluations, programming, research, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Ashland, the personalities for letter V and also A in center of words advanced have been customized to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ashland logo design job was undertaken for a management expert that enables business leaders to become more effective at overseeing people, expectations, and profitability.

A Ashland business logo style featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a location to market their used products to other sports enthusiasts.

I designed their Ashland logo design utilizing an image that grabs the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Ashland company logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually developed for an Ashland area farm it was in reality developed for a commodities broker, and this particular company was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create an identity that projects assurance, financial success, and prosperity.

 Ashland Logo design for a not-for-profit, Turning Factor Solutions - the logo style attribute for externally dealing with arrow and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Fortunately, in this case, I nailed a bullseye with the first shot.

Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a renowned Ashland sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to develop a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,
Electrical sign design for Ashland restaurnat designed by Ashland Sign Company
Ashland logo design and brand identity design for Ashland companies
Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,

Logo designed by ImageCo, Ashland, Kentucky, KY,

Logo designed by ImageCo, Ashland, Kentucky, KY,

Logo designed by ImageCo, Ashland, Kentucky, KY,

Logo designed by ImageCo, Ashland, Kentucky, KY,

Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,
Logo designed by ImageCo, Ashland, Kentucky, KY,