Bowling Green Logo Design

Nearly every new Bowling Green venture understands that they require a logo, yet few entrepreneurs entirely recognize the key role their company logo can perform in their becoming successful, or the reason that one logo performs more effectively than another. A logo design has a critical and long-term influence on the financial success of a business, pick the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Bowling Green businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo design needs to be lasting and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bicycle produced for a Bowling Green coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an old section of town and wished to visualize a vintage vibe without appearing as monotonous or low energy. I accomplished each of the tasks by creating a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo style with a microscope slide and germs created for Bowling Green clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and consequences of diseases, especially the branch of healthcare that deals with the laboratory assessment of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and more meaningful.

logo design with a jumping eco-friendly frog developed for a household fun center in Bowling Green.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - made for Bowling Green traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but instead communicate emotional journeys by means of the photos they record. The idea behind this logo design was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Bowling Green logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Bowling Green logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family as well as with other people that they don’t even know so as to get neutral viewpoints on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that tend to hire an expert to create their logo realize how important a logo design is for their organization so they are way more invested in the final result. Every logo design job possesses it’s portion of hurdles, however the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Bowling Green publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most critical part of a published book because it is usually the initial thing a person sees in the book store. With respect to a publishing company, it’s the absolute best opportunity they will ever have to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases one of the things individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was definitely a victory.

 Bowling Green logo style used for advertising and marketing as well as a tag layout for Vintage Situation features an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be antique cases. For this business logo concept I attempted to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for anything from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo produced for an orthodontist in Bowling Green, layout consist of an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design projects due to the fact that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the very same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo includes 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how people should think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo style produced for a hair layout workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that conveyed an atmosphere of contentment and elegance for their new hair salon. I came up with a design which didn’t go the obvious path of creating merely a stylized orchid but alternatively designed a company logo that suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but instead laid the main focus on the feeling that they wanted to project to their clients.

Arabian equine logo layout created for a steed cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo design styled to epitomize the unique physical traits of the Arabian type of horses. By having an unique head form and very high tail carriage, the Arabian is one of the highly easily recognizable equine lineages in the world.

Las Cafe logo design a small restaurant, design includes a changed manuscript typeface which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout consists of a modified manuscript font which floats over a team of ornate lines and also dots.

Logo layout for a software designer the style features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the significance supporting a business logo is equally as important as how it brands the company it represents.

Advance logo design created for a Bowling Green interior designer, design attribute a series of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bowling Green interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, space planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bowling Green logo design project was done for a leadership guide that helps business professionals to develop into more efficient at managing people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a location to sell off their secondhand goods to other sports enthusiasts. I designed their Bowling Green logo design dsign with a graphic which garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually produced for an Bowling Green area farm it was in reality developed for a commodities broker, and this particular logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a brand mark that projects confidence, success, and affluence.
Logo designed for using an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the business owner to design a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.