Burlington Logo Design

Every new Burlington company realizes that they require a logo, however few new business owners thoroughly grasp the essential role their organization logo will play in their success, or precisely why one logo design works more effectively than another. A company logo has a critical and lasting influence on the prosperity of a business, select the right one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Burlington businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at every scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bicycle developed for a Burlington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an older part of the community and wished to cast a vintage feel without coming across as stodgy or low energy. I fulfilled each of the jobs by designing a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also bacteria developed for Burlington medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and consequences of diseases, especially the field of medicine which deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and even more memorable.

logo layout with a jumping environment-friendly frog made for a family members fun facility in Burlington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and a tree - developed for Burlington travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers don’t shoot places or things but rather project emotional experiences through the pictures they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Burlington logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Burlington logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family members as well as with folks that they don’t actually know so as to get impartial assessments on the value of a design. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world because the people that tend to hire a professional to create their logo comprehend how vital a logo design is for their business so they are way more invested in the result. Every logo job possesses it’s portion of challenges, however the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Burlington publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it really is the most vital part of a printed book due to the fact that it is usually the first thing a person sees in the book shop. Regarding a publishing company, it’s the best opportunity they will ever have to promote their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many instances one of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was definitely a winner.

 Burlington logo layout utilized for marketing and also a label design for Vintage Instance features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that looked to be older cases. For this business logo concept I sought to come up with a logo that possessed a fluid retro feel to it and could be used for every thing from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo design produced for an orthodontist in Burlington, layout consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo jobs because it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo features 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the likelihood to be comprehended.

Logo design created for a hair layout studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which related a spirit of relaxation and connection for their new hair salon. I created a concept that didn’t go the obvious course of designing simply a stylized orchid but alternatively designed a business logo which implied an orchid in the formation of a swirl featured into the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in creating a business logo is frequently the incorrect course and in this case, the design ended up not being about the flower but alternately placed the main focus on the feeling that they wanted to transmit to their clients.

Arabian horse logo design produced for a steed cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo design tailored to epitomize the unique physical traits of the Arabian kind of horses. With an identifiable head form and very high tail carriage, the Arabian is one of the most quite easily identifiable equine breeds in the entire world.

Las Coffee shop logo style a small dining establishment, style consists of a customized manuscript font style which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout consists of a customized script font which hovers above a team of luxuriant lines and also dots.

Logo layout for a software programmer the style features and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the meaning behind a company logo is equally as important as how it serves the enterprise it stands for.

Progress logo style produced for a Burlington interior designer, style attribute a collection of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Burlington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, location assessments, programming, investigation, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Burlington logo design project was performed for a leadership expert that assists business professionals to become more successful at handling people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell their used goods to other sports enthusiasts. I created their Burlington logo design dsign with an illustration that garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually produced for an Burlington regional farm it was in reality created for a commodities broker, and this particular logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce an identity that projects assurance, financial success, and luxury.
Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to produce a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.