Covington Logo Design

Each and every new Covington venture understands that they require a logo, yet few entrepreneurs entirely realize the essential role their organization logo will play in their success, or precisely why one logo performs better than another. A logo design has an instant and sustaining effect on the financial success of a company, choose the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Covington companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be timeless and will feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle produced for a Covington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually launching in an older section of the town and wanted to cast a nostalgic vibe without appearing as stodgy or low energy. I accomplished both of these tasks by means of designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as germs designed for Covington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and consequences of diseases, mainly the field of healthcare that deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and more memorable.

logo style with a leaping environment-friendly frog created for a household enjoyable center in Covington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - designed for Covington travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to capture places or things but instead communicate emotional journeys by means of the images they capture. The idea behind this logo concept was to utilize negative space to project more than what was visible upon first view, which I think is representative of most professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Covington logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Covington logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced point of views on the benefit of a design concept. Fortunately, he talked about it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that have a tendency to hire an expert to design their logo design realize how essential a logo is for their business so they are way more vested in the final result. Every logo design job has it’s portion of obstacles, but the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Covington publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most critical part of a published book due to the fact that it is in most cases the very first thing a person sees in the book store. Concerning a publishing company, it’s the most ideal opportunity they will ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences one of the items consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was certainly a success.

 Covington logo layout utilized for advertising and marketing as well as a tag style for Vintage Situation features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be antique cases. For this brand concept I strove to come up with a logo that possessed a fluid vintage feel to it and could easily be used for everything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in Covington, layout consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design projects considering that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo features 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how individuals should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo layout created for a hair style workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected a feeling of serenity and elegance for their new hair salon. I came up with a design which did not go the obvious path of making just a stylized orchid but alternatively crafted a logo that implied an orchid in the formation of a swirl integrated into the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo is usually the wrong course and in this case, the design ended up not being about the flower but instead laid the focus on the emotion that they really wanted to transmit to their customers.

Arabian horse logo style developed for a steed ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo concept customized to manifest the unique physical traits of the Arabian kind of horses. With an unique head form and very high tail posture, the Arabian is one of the most easily recognizable equine lineages in the entire world.

Las Coffee shop logo layout a small dining establishment, style consists of a customized manuscript typeface which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style contains a changed script font style which hovers above a team of ornate lines and dots.

Logo style for a software program designer the layout features and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in quite a few cases the meaning supporting a logo is equally as important as how it brands the business it represents.

Progress logo layout developed for a Covington indoor designer, style function a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Covington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site examinations, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have been modified to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Covington logo design project was undertaken for a management advisor that aids business leaders to develop into more efficient at supervising people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to market their secondhand products to other sports enthusiasts. I designed their Covington logo dsign with a graphic which garners the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually created for an Covington regional farm it was in reality designed for a commodities broker, and this particular trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a image that projected assurance, effectiveness, and affluence.
Logo created for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to create a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.