Fern Creek Logo Design

Every new Fern Creek company understands that they need a logo, but few entrepreneurs entirely grasp the pivotal role their logo will play in their becoming successful, or the reason that one logo design functions far better than another. A logo has an instant and long-term impact on the prosperity of a business, select the correct one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Fern Creek companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be ageless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle developed for a Fern Creek coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening up in an older section of the area and wanted to project a nostalgic feel without coming across as uninteresting or low energy. I achieved both jobs by means of developing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and also germs developed for Fern Creek medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and outcomes of diseases, especially the field of medicine that works with the clinical examination of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and a lot more memorable.

logo design with a jumping eco-friendly frog designed for a household fun facility in Fern Creek.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - developed for Fern Creek traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather project emotional experiences by means of the images they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I attempted to do something the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Fern Creek logo but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Fern Creek logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and family members as well as with people that they don’t actually know so as to get neutral assessments on the worthiness of a design concept. Fortunately, he talked about it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire an expert to create their business logo realize how essential a logo is for their organization so they are much more invested in the final result. Every logo project has it’s allotment of hurdles, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Fern Creek publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most critical part of a printed book considering that it is in most cases the initial thing a person sees in the book store. With regard to a publishing company, it’s the best opportunity they will ever get to publicize their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many instances one of the items individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was certainly a victory.

 Fern Creek logo design used for advertising and also a label design for Vintage Instance features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be antique cases. For this custom logo design I sought to come up with a logo that possessed a fluid old style feel to it and could be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Fern Creek, style consist of an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design projects due to the fact that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the very same way dental practices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo includes 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo layout created for a hair layout workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a spirit of contentment and class for their new hair studio. I came up with a design which did not go the obvious route of making just a stylized orchid but alternatively delivered a company logo which implied an orchid in the formation of a swirl featured into the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is in most cases the incorrect course and in this case, the design ended up not being about the flower but alternately placed the focus on the emotion that they wanted to forecast to their clients.

Arabian steed logo layout developed for a steed cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand concept fashioned to epitomize the unique physical traits of the Arabian breed of equines. With a distinctive head shape and high tail posture, the Arabian is one of the highly easily recognizable horse breeds in the entire world.

Las Coffee shop logo style a small restaurant, layout consists of a modified script font style which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style consists of a modified manuscript font which hovers above a group of luxuriant lines as well as dots.

Logo style for a software application developer the layout attributes and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the substance behind a business logo is just as important as how it brands the business it stands for.

Progress logo design created for a Fern Creek indoor designer, style attribute a series of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fern Creek interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, collaborates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, location examinations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have been customized to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fern Creek logo design job was carried out for a management specialist that aids business professionals to become more successful at handling people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a place to market their secondhand goods to other sports enthusiasts. I created their Fern Creek logo dsign with an illustration which garners the attention of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really produced for an Fern Creek regional farm it was in reality designed for a products broker, and this particular company logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a brand mark that projected self-assurance, financial success, and luxury.
Logo design created for using an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the business owner to design a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.