Acute Care 360 ImageCo, Florence, Kentucky, KY,

ImageCo, Florence, Kentucky, KY,

Evolv Design logo designed by ImageCo, Florence, Kentucky, KY,

Red Panda Publishers logo designed by ImageCo, Florence, Kentucky, KY,

Florence, Kentucky, KY,

ImageCo, Florence, Kentucky, KY,
ImageCo, Florence, Kentucky, KY,

Mid Valley Pathology logo designed by ImageCo, Florence, Kentucky, KY,

FSA OK logo designed by ImageCo, Florence, Kentucky, KY,

Emerald Heights logo designed by ImageCo, Florence, Kentucky, KY,

Club Sapphire logo designed by ImageCo, Florence, Kentucky, KY,

Downtown Dogs logo designed by ImageCo, Florence, Kentucky, KY,

School board logo designed by ImageCo, Florence, Kentucky, KY,

Ferry Street Coffee Company logo designed by ImageCo, Florence, Kentucky, KY,

Stoney Forensic logo designed by ImageCo, Florence, Kentucky, KY,

Smart kernels logo designed by ImageCo, Florence, Kentucky, KY,

STRATEGIES FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to bear in mind that they can’t reimburse the time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design firm can only be evaluated from the quality of their design work, if the work in their portfolio does not feature actual examples chances are they will not be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s purpose is to mirror your unique vision for your organization. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how fast they will get paid.

Florence LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds grow unforgettable brand identities. We’ve undertaken logo design work for ranchers, colleges, diamond miners, wedding singers, bistros, retail stores, and practically every other kind of business you can envision. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every design as though it will be utilized as an electrical sign. Because of our sign first technique our designs can, and have been utilized in everything from clothing labels to electrical signs. Our sign first approach insures that our logo designs are just as successful whether they are used in television commercials or website headers, they are consistently identifiable, understood, and always remembered regardless of scale or use.

American Made ★ Design

Something which truly sets ImageCo apart from many of the design firms that you may have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to perform, we do in-house. Irrespective of the kind of project we take on, business logo, web site, trade show booth, or commercial sign, we do not, and never will farm out our client’s projects to contractors based outside the United States. When you call us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and dictates the conditions of how we do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

It’s likely that every new Florence entrepreneur understands that they require a logo, but few start-ups entirely comprehend the pivotal role their business logo will play in their becoming successful, or the reason that one logo design works more effectively than another. A logo has a critical and sustaining effect on the growth of a business, select the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Florence businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be comprehended in just a glance.
  2. Scalability: from business cards to retail signs a scalable logo will stay legible and just as emotive at any size.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they brand.
  5. Relevance: a company logo should be timeless and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It is a verb and also a noun, it’s an identifying mark as well as the act of marking something so that it could be identified, its foundation comes from the brand branded onto livestock. Nowadays a brand represents virtually anything with a motive, regardless of whether it be earnings or politics, a brand is an innate aspect of specifying the value of a specific thing in the customer’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are both from the very same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition targeted at a specific audience, it’s goal is to produce a mental image that the target market will likely identify with.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When somebody mentions the names Ferrari or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes individuals want those brands. Brand image is why individuals get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the history of a lot of branding companies you’ll find that they are often re-branded advertising agencies. When a person claims they are in advertising many people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a type of visual design that helps form the public image of a business, a product or a company. Brand identity designers create logo designs, sign designs, packaging, as well as collateral material such as business cards, stationery, and also sales brochures. Some identity designers also develop web sites and software interfaces. The vital duty of a brand identity designer is to develop the visual cues and a psychological tone with the goal of influencing activities, results and assumptions.

select SIGNS & LOGOS

Retro logo layout of a bicycle produced for a Florence coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an older section of the area and really wanted to cast a vintage atmosphere without appearing as boring or low energy. I fulfilled both of these jobs via developing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and also germs created for Florence clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and consequences of diseases, especially the branch of healthcare which works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and even more meaningful.

logo design with a jumping eco-friendly frog made for a family enjoyable facility in Florence.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, as well as a tree - developed for Florence traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture locations or things but rather reveal emotional journeys through the photos they capture. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I tried to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Florence logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Florence logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get neutral assessments on the value of a design. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that are inclined to hire an expert to create their logo design realize how important a logo design is for their business so they are much more invested in the end result. Every logo design project has it’s allotment of difficulties, but the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Florence book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it really is the most critical part of a published book given that it is in most cases the very first thing a person sees in the book shop. With respect to a publisher, it’s the absolute best opportunity they will likely ever get to promote their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases one of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was certainly a winner.

 Florence logo layout utilized for advertising as well as a label style for Vintage Instance includes an old font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be much older cases. For this business logo concept I attempted to come up with a logo that possessed a fluid vintage feel to it and could be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Florence, style include an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo projects because it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the very same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 personalities startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how individuals should think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo style created for a Florence hair design workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that carried an atmosphere of relaxation and connection for their new hair salon. I came up with a design which did not go the obvious direction of designing merely a stylized orchid but alternatively created a company logo which implied a flower in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is usually the wrong course and in this case, the design ended up not being about the flower but alternately laid the emphasis on the feeling that they really wanted to forecast to their clients.

Arabian horse logo style produced for an equine ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo concept customized to manifest the unique physical traits of the Arabian kind of equines. With an identifiable head shape and higher tail posture, the Arabian is one of the highly quite easily identifiable horse breeds in the whole world.

Las Cafe, A Florence Coffee shop logo layout a little restaurant, design contains a customized manuscript font which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, layout consists of a modified manuscript typeface which hovers above a group of elaborate lines and dots.

Logo layout for a software programmer the layout functions as well as renowned Florence element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the substance supporting a logo is equally as important as how it brands the business it represents.

Evolve logo layout created for a Florenceinterior developer, style feature a series of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Florence interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location inspections, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in Florence, the characters for letter V as well as A in middle of words progressed have been changed to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Florence logo design project was undertaken for a management specialist that assists business leaders to become more effective at handling people, expectations, and profitability.

A Florence business logo layout featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a spot to sell their pre-owned goods to other sports enthusiasts.

I created their Florence logo design design using an illustration which garners the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ ranches, this Florence company logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually composed for an Florence regional farm it was really designed for a products broker, and this particular company logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a brand mark that projected trust, financial success, and wealth.

 Florence Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for externally encountering arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the 1st shot.

Logo design made for using an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known Florence sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to develop a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,
Electrical sign design for Florence restaurnat designed by Florence Sign Business
Florence logo design and brand identity design for Florence commercial businesses
Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,

Logo designed by ImageCo, Florence, Kentucky, KY,

Logo designed by ImageCo, Florence, Kentucky, KY,

Logo designed by ImageCo, Florence, Kentucky, KY,

Logo designed by ImageCo, Florence, Kentucky, KY,

Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,
Logo designed by ImageCo, Florence, Kentucky, KY,