Frankfort, Kentucky Logo Design

Virtually every new Frankfort company knows they are in need of a logo, yet few entrepreneurs fully realize the vital role their business logo will take in their becoming successful, or the reason that one logo design functions better than another. A logo has an instant and sustaining impact on the prosperity of a business, choose the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Frankfort, Kentucky companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Frankfort, Kentucky coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an old part of the community and hoped to cast an old-fashioned vibe without coming across as monotonous or low energy. I achieved both of these jobs by designing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscope slide as well as germs developed for Frankfort, Kentucky medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and outcomes of diseases, especially the field of medicine which deals with the clinical examination of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and much more memorable.

logo design with a leaping green frog made for a household enjoyable facility in Frankfort, Kentucky.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, as well as a tree - made for Frankfort, Kentucky traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field because travel photographers don’t shoot places or things but rather convey emotional journeys through the images they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of almost all good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Frankfort logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Frankfort logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a design over to a client I encourage them to share it with colleagues and family as well as with folks that they don’t actually know so as to get impartial point of views on the value of a design. Fortunately, he discussed it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to design their logo realize how vital a logo design is for their company so they are much more vested in the outcome. Every logo project possesses it’s portion of challenges, but the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Frankfort, Kentucky publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it is the most critical part of a printed book due to the fact that it is in most cases the very first thing a person sees in the book store. With respect to a publishing company, it’s the opportunity that they will ever have to promote their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many cases 1 of the aspects people tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was undoubtedly a winner.

 Frankfort logo layout utilized for marketing and a label design for Vintage Situation features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be vintage cases. For this logo concept I attempted to come up with a logo that provided a fluid old style feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in Frankfort, Kentucky, layout consist of an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo design projects because it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really really love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design includes 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how individuals should think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo design developed for a hair layout studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that carried a sense of tranquility and connection for their new hair studio. I created a concept that didn’t go the obvious course of creating simply a stylized orchid but alternatively designed a logo design that suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is generally the incorrect path and in this case, the design ended up not being about the flower but alternately put the main focus on the emotion that they really wanted to forecast to their patrons.

Arabian horse logo design created for a horse ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original logo design tailored to exemplify the unique physical traits of the Arabian breed of equines. With an unique head form and very high tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the whole world.

Las Cafe logo style a tiny restaurant, style consists of a changed manuscript typeface which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout includes a changed manuscript font which hovers over a team of luxuriant lines as well as dots.

Logo style for a software application programmer the layout functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in many cases the meaning supporting a logo design is just as important as how it serves the company it stands for.

Develop logo design produced for a Frankfort, Kentucky interior developer, layout feature a collection of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Frankfort, Kentucky interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, site evaluations, programming, study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have been modified to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Frankfort, Kentucky logo design project was carried out for a management expert that helps business professionals to become more effective at overseeing people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a place to market their secondhand items to other sports enthusiasts. I created their Frankfort business logo dsign utilizing an illustration that seizes the interest of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually produced for an Frankfort, Kentucky area farm it was in reality designed for an investments broker, and this particular company was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a graphic that projects self-assurance, effectiveness, and opulence.

 Frankfort Logo design for a nonprofit, Turning Point Solutions - the logo layout attribute for ostensibly dealing with arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the very first try.

Logo designed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to create a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.