Acute Care 360 ImageCo, Frankfort, Kentucky, KY,

ImageCo, Frankfort, Kentucky, KY,

Evolv Design logo designed by ImageCo, Frankfort, Kentucky, KY,

Red Panda Publishers logo designed by ImageCo, Frankfort, Kentucky, KY,

Frankfort, Kentucky, KY,

ImageCo, Frankfort, Kentucky, KY,
ImageCo, Frankfort, Kentucky, KY,

Mid Valley Pathology logo designed by ImageCo, Frankfort, Kentucky, KY,

FSA OK logo designed by ImageCo, Frankfort, Kentucky, KY,

Emerald Heights logo designed by ImageCo, Frankfort, Kentucky, KY,

Club Sapphire logo designed by ImageCo, Frankfort, Kentucky, KY,

Downtown Dogs logo designed by ImageCo, Frankfort, Kentucky, KY,

School board logo designed by ImageCo, Frankfort, Kentucky, KY,

Ferry Street Coffee Company logo designed by ImageCo, Frankfort, Kentucky, KY,

Stoney Forensic logo designed by ImageCo, Frankfort, Kentucky, KY,

Smart kernels logo designed by ImageCo, Frankfort, Kentucky, KY,

STRATEGIES ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company offers a money back guarantee try to remember that they simply cannot reimburse the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design agency can only be judged from the quality of their design work, if the work in their design portfolio doesn’t feature real world samples chances are they will not be able to produce a quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s objective is to reflect your unique vision for your organization. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how quickly they can get paid.

Frankfort LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs grow memorable brand identities. We have done logo design work for ranchers, universities, heart surgeons, party planners, cafes, retail stores, and practically every other kind of business you can imagine. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be employed as an electrical sign. Because of our sign first approach our identity designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first method insures that our logos are equally reliable whether they are used in TV commercials or website applications, they are consistently identifiable, understood, and always remembered no matter of size or function.

American Made ★ Design

Something which truly sets ImageCo apart from many of the design agencies that you might have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we perform ourselves. Regardless of the kind of project we undertake, logo, business website, trade show banners, or retail sign, we do not, and never will contract out our customer’s work to companies located outside the United States. Whenever you contact us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a go-between that marks up the cost of your design project and imposes the terms of how my customers and I conduct business.

QUALITIES OF A GOOD LOGO DESIGN

Nearly every new Frankfort company knows they require a logo, but few start ups entirely realize the vital role their logo will play in their financial success, or exactly why one logo performs better than another. A logo design has an immediate and sustaining effect on the success of a business, choose the right one and it will make the door swing and phone ring, go with the wrong one and it will be a barrier and a hindrance for the life of a business. The logos presented in the ImageCo portfolio help Frankfort companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t need contemplation, they can be understood in just a look.
  2. Scalability: from clothing labels to retail signs a scalable business logo will stay legible and just as emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they brand.
  5. Relevance: a company logo needs to be ageless and will feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It’s a verb and also a noun, it is an identifying mark and also the process of denoting something to make sure that it can be recognized, its genesis originates from the mark branded onto animals. Today a brand symbolizes practically anything with a motive, whether it be earnings or government agencies, a brand is an intrinsic aspect of specifying the worth of something in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are all from the same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target audience, it’s objective is to develop a mental image that the audience will connect to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When a person mentions the brand names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals purchase those brands. Brand image is why individuals acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you reflect on the history of a lot of branding agencies you’ll find that they are quite often re-branded marketing and advertising agencies. When somebody says they are in advertising and marketing lots of people will likely have a preconceived notion about what they do. But when someone says “I am in branding”… it just seems much more impressive, possibly it’s since the majority of people do not know what it indicates to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that describes the visual components of a product or agency that influence perceptions. This primarily consists of the name, the logo, the packaging, the different colors utilized however can likewise include sound, lights, texture, signs, actually anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a kind of visual design which helps form the perception of a company, a product or a business organization. Brand identity designers produce logo designs, signage designs, product packaging, and collateral products such as cards, stationery, and also pamphlets. Some visual designers also develop sites as well as software interfaces. The vital role of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of influencing activities, results and assumptions.

select SIGNS & LOGOS

Retro logo layout of a bicycle created for a Frankfort coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening up in an older part of the city and really wanted to cast an old-fashioned vibe without coming across as monotonous or low energy. I achieved the two tasks via designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide as well as germs designed for Frankfort medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and effects of diseases, mainly the field of healthcare which works with the clinical evaluation of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and even more unforgettable.

logo style with a leaping environment-friendly frog designed for a household enjoyable center in Frankfort.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and also a tree - made for Frankfort travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot places or things but rather communicate emotional journeys through the pictures they capture. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of most good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I tried to do something similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Frankfort logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Frankfort logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, while he liked the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get unbiased opinions on the value of a concept. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to design their business logo recognize how essential a logo is for their business so they are much more vested in the final result. Every logo design job has it’s portion of obstacles, however the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Frankfort book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it is the most vital part of a published book due to the fact that it is usually the very first thing a person sees in the book store. With respect to a publishing company, it’s the opportunity that they will likely ever get to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences 1 of the things consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was definitely a success.

 Frankfort logo style used for advertising and also a tag design for Vintage Case features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be much older cases. For this business logo concept I strove to come up with a logo that provided a fluid nostalgic feel to it and could be used for anything from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo created for an orthodontist in Frankfort, design include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo projects considering that it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the exact same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo includes 4 personalities startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be understood.

Logo layout created for a Frankfort hair style workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that conveyed a sense of calmness and connection for their new hair studio. I created a concept that didn’t go the obvious direction of designing merely a stylized orchid but alternatively designed a logo design which suggested an orchid in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is generally the incorrect route and in this case, the design ended up not being about the orchid but instead put the emphasis on the feeling that they wanted to transmit to their clients.

Arabian steed logo layout developed for a steed cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind organization logo design fashioned to symbolize the unique physical traits of the Arabian kind of equines. By having a different head shape and higher tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the whole world.

Las Cafe, A Frankfort restaurant logo layout a tiny restaurant, style contains a changed script typeface which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style contains a customized script typeface which floats above a group of elaborate lines and dots.

Logo style for a software program designer the style attributes as well as famous Frankfort component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the significance behind a business logo is just as important as how it brands the organization it stands for.

Progress logo layout created for a Frankfortinterior developer, layout attribute a series of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Frankfort interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Frankfort, the characters for letter V and A in center of the word progressed have actually been modified to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Frankfort logo design assignment was performed for a management guide that assists business leaders to develop into more successful at handling people, expectations, and productivity.

A Frankfort business logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a location to sell off their previously owned equipment to other sports enthusiasts.

I created their Frankfort logo design design using a graphic that garners the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Frankfort company logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really produced for an Frankfort area farm it was really created for a commodities broker, and this company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a graphic that projects confidence, financial success, and opulence.

 Frankfort Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for externally encountering arrowhead as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this case, I hit a bullseye with the very first go.

Logo designed for using an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a popular Frankfort sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to design a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Electrical sign design for Frankfort restaurnat designed by Frankfort Sign Business
Frankfort logo design and brand identity design for Frankfort retailers
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,

Logo designed by ImageCo, Frankfort, Kentucky, KY,

Logo designed by ImageCo, Frankfort, Kentucky, KY,

Logo designed by ImageCo, Frankfort, Kentucky, KY,

Logo designed by ImageCo, Frankfort, Kentucky, KY,

Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,
Logo designed by ImageCo, Frankfort, Kentucky, KY,