Frankfort Logo Design

Each and every new Frankfort business knows they need a logo, yet few new business owners entirely comprehend the pivotal role their business logo can perform in their success, or the reason that one logo design works more effectively than another. A logo has a critical and long-term influence on the prosperity of a business, pick the right one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Frankfort businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo should be ageless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike created for a Frankfort coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were launching in an old section of town and hoped to visualize a vintage vibe without appearing as uninteresting or low energy. I accomplished the two tasks by creating a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide as well as bacteria made for Frankfort medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and consequences of diseases, especially the field of medicine that deals with the laboratory evaluation of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and much more memorable.

logo design with a leaping green frog developed for a family enjoyable center in Frankfort.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - developed for Frankfort traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but instead convey emotional journeys by means of the pictures they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I tried to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Frankfort logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Frankfort logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get unbiased viewpoints on the value of a design. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world because the people that tend to hire a professional to create their logo design realize how vital a logo design is for their organization so they are way more vested in the end result. Every logo design project has it’s portion of hurdles, however the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Frankfort book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most essential part of a printed book because it is ordinarily the primary thing a person sees in the book shop. For a publisher, it’s the optimal opportunity they will likely ever have to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases 1 of the items people tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was definitely a winner.

 Frankfort logo style made use of for advertising and marketing and a label design for Vintage Instance includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be much older cases. For this logo design I tried to come up with a logo that possessed a fluid retro feel to it and could be used for anything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Frankfort, design consist of an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design projects because it appears that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo includes 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the likelihood to be comprehended.

Logo design produced for a hair style studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that conveyed a spirit of relaxation and connection for their new hair studio. I created a design that did not go the obvious course of making merely a stylized orchid but instead crafted a company logo which implied a flower in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo design is more often than not the wrong route and in this case, the design ended up not being about the flower but instead placed the focus on the emotion that they wanted to project to their customers.

Arabian equine logo design produced for a horse ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique company logo design customized to manifest the unique physical traits of the Arabian type of equines. With a different head shape and high tail carriage, the Arabian is one of the most easily recognizable equine lineages in the entire world.

Las Cafe logo design a little dining establishment, layout contains a modified script typeface which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout consists of a modified script typeface which floats over a group of luxuriant lines and also dots.

Logo style for a software application developer the layout attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the substance behind a company logo is equally as important as how it serves the company it represents.

Evolve logo design produced for a Frankfort interior developer, style attribute a collection of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Frankfort interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, location assessments, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Frankfort logo design job was completed for a leadership consultant that assists business professionals to develop into more successful at handling people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell their previously owned goods to other sports enthusiasts. I designed their Frankfort business logo dsign utilizing a graphic which garners the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually designed for an Frankfort area farm it was actually devised for a commodities broker, and this company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a brand mark that projected trust, effectiveness, and prosperity.
Logo created for the use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to design a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.