Georgetown Logo Design

Each and every new Georgetown business knows they need a logo, however few entrepreneurs entirely comprehend the vital role their business logo will take in their becoming successful, or why one logo design functions far better than another. A logo design has an immediate and sustaining impact on the success of a company, choose the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Georgetown businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bicycle created for a Georgetown coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening up in an old section of the town and really wanted to visualize an old-fashioned feel without appearing as uninteresting or low energy. I fulfilled both of these tasks by designing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide and also bacteria made for Georgetown clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and consequences of diseases, especially the branch of medicine that works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall where I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and a lot more unforgettable.

logo style with a leaping green frog designed for a household fun facility in Georgetown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - created for Georgetown traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but instead project emotional journeys by means of the images they record. The thought behind this logo design was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I attempted to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Georgetown logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Georgetown logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he liked the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family members as well as with individuals that they don’t actually know so as to get neutral opinions on the value of a design concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to design their logo recognize how important a logo design is for their company so they are way more invested in the end result. Every logo job has it’s share of hurdles, however the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Georgetown publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most vital part of a published book due to the fact that it is often the first thing a person views in the bookstore. With respect to a publishing company, it’s the best opportunity that they will ever get to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases one of the items individuals usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was undoubtedly a success.

 Georgetown logo layout utilized for advertising and a label design for Vintage Case includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which appeared to be antique cases. For this custom logo design I sought to come up with a logo that had a fluid retro feel to it and could be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Georgetown, layout include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo jobs because it seems that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design includes 4 characters startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself won’t have the opportunity to be understood.

Logo style produced for a hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which carried a sense of simplicity and class for their new hair salon. I created a concept that didn’t go the obvious path of making just a stylized orchid but rather crafted a business logo that implied a flower in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is usually the incorrect path and in this case, the design ended up not being about the flower but alternately put the attention on the emotion that they really wanted to project to their patrons.

Arabian steed logo style created for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique organization logo concept fashioned to symbolize the unique physical traits of the Arabian breed of horses. By having an unique head shape and very high tail carriage, the Arabian is one of the highly immediately recognizable horse types in the whole world.

Las Cafe logo design a little dining establishment, design consists of a modified script font style which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, style includes a customized manuscript font style which floats above a group of luxuriant lines and also dots.

Logo design for a software program programmer the design features as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the significance supporting a business logo is equally as important as how it serves the company it represents.

Evolve logo design created for a Georgetown interior developer, design feature a series of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Georgetown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, site assessments, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in center of the word progressed have been modified to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Georgetown logo design project was completed for a management guide that helps business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a place to sell their previously owned items to other sports enthusiasts. I tailored their Georgetown business logo dsign utilizing a graphic which garners the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually produced for an Georgetown regional farm it was in reality designed for a commodities broker, and this company logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make a image that projected assurance, financial success, and wealth.
Logo design developed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to design a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.