Hopkinsville Logo Design

Every new Hopkinsville venture realizes that they are in need of a logo, but few new business owners fully understand the pivotal role their logo will perform in their success, or the reason that one logo design functions better than another. A company logo has an immediate and sustaining impact on the prosperity of a business, pick the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Hopkinsville companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle developed for a Hopkinsville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an older section of the town and wished to cast a retro vibe without coming across as monotonous or low energy. I achieved the two tasks via creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscopic lense slide and germs made for Hopkinsville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and consequences of diseases, especially the branch of medicine which works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and even more meaningful.

logo design with a jumping green frog made for a family enjoyable facility in Hopkinsville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and also a tree - created for Hopkinsville travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but rather project emotional experiences by means of the photos they capture. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be communicated with just words. I tried to do something comparable to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Hopkinsville logo but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Hopkinsville logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unbiased viewpoints on the value of a design. Fortunately, he talked about it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to design their business logo realize how important a logo design is for their business so they are way more vested in the outcome. Every logo design job has it’s portion of difficulties, but the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Hopkinsville publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most necessary part of a printed book considering that it is often the primary thing a person sees in the book store. Regarding a publisher, it’s the most ideal opportunity that they will ever have to advertise their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many instances 1 of the things consumers usually tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was undoubtedly a success.

 Hopkinsville logo layout made use of for advertising and marketing and also a tag style for Vintage Situation features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be much older cases. For this business logo concept I tried to come up with a logo that provided a fluid vintage feel to it and could be utilized for every thing from a web page to a label on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Hopkinsville, style consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs considering that it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo features 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself won’t have the opportunity to be comprehended.

Logo style developed for a hair layout studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried a feeling of peace and elegance for their new hair salon. I came up with a concept which did not go the obvious course of creating just a stylized orchid but alternatively created a business logo that suggested a flower in the pattern of a swirl featured into the letter O in the name and by putting attention on the concept with the figure of a hummingbird hovering over the image itself. The obvious path in creating a business logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but instead put the main focus on the feeling that they really wanted to transmit to their clients.

Arabian steed logo style developed for a horse ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct creative logo concept styled to epitomize the unique physical traits of the Arabian kind of equines. By having a different head form and high tail posture, the Arabian is one of the most immediately identifiable equine lineages in the world.

Las Cafe logo style a tiny restaurant, style consists of a modified script typeface which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design includes a customized script font style which hovers above a group of elaborate lines and dots.

Logo layout for a software application designer the layout functions and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in quite a few cases the meaning supporting a logo is just as important as how it serves the enterprise it represents.

Develop logo style produced for a Hopkinsville indoor designer, layout attribute a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hopkinsville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have been modified to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hopkinsville logo design project was undertaken for a management coach that enables business leaders to become more successful at supervising people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell off their used items to other sports enthusiasts. I created their Hopkinsville business logo dsign using a graphic that garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an Hopkinsville area farm it was really created for a products broker, and this logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a graphic that projects esteem, success, and luxury.
Logo designed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the proprietor to create a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.