Jeffersontown Logo Design

Virtually every new Jeffersontown business understands that they are in need of a logo, yet few new business owners fully recognize the essential role their organization logo will play in their success, or exactly why one logo design functions far better than another. A logo design has an instant and lasting impact on the success of a business, select the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help Jeffersontown companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not demand consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be timeless and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bicycle developed for a Jeffersontown coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening up in an older section of town and really wanted to project a nostalgic atmosphere without coming across as monotonous or low energy. I fulfilled both tasks by means of creating a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide as well as bacteria made for Jeffersontown clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and outcomes of diseases, especially the field of medicine that works with the laboratory examination of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be overly literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and a lot more meaningful.

logo layout with a leaping green frog designed for a household fun center in Jeffersontown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and also a tree - created for Jeffersontown travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture places or things but instead reveal emotional journeys through the images they record. The idea behind this logo concept was to use negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Jeffersontown logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Jeffersontown logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this particular type of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family as well as with people that they don’t even know so as to get unbiased judgements on the merit of a concept. Fortunately, he talked about it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird creature in the design world given that the people that have a tendency to hire an expert to design their business logo realize how vital a logo is for their business so they are way more vested in the outcome. Every logo design job possesses it’s allotment of challenges, however the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Jeffersontown publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it is the most necessary part of a printed book given that it is ordinarily the very first thing a person views in the bookstore. Concerning a publisher, it’s the optimal opportunity they will likely ever get to publicize their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many cases 1 of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service located in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a good sense of flight and it was surely a success.

 Jeffersontown logo layout used for marketing and also a tag layout for Vintage Situation features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be older cases. For this brand design I tried to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for everything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in Jeffersontown, style include an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo projects considering that it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their advertising in the exact same way dental practitioners do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design includes 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how individuals should think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo design developed for a hair layout workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which carried an atmosphere of serenity and connection for their new hair studio. I came up with a design that did not go the obvious direction of designing just a stylized orchid but rather crafted a logo design which suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in designing a logo design is usually the incorrect direction and in this case, the design ended up not being about the orchid but instead put the main focus on the perception that they wanted to project to their patrons.

Arabian equine logo design developed for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed an original logotype concept customized to manifest the unique physical traits of the Arabian type of horses. With a distinctive head form and higher tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the entire world.

Las Cafe logo design a little restaurant, style contains a customized manuscript font which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design consists of a changed script font style which hovers above a group of luxuriant lines and dots.

Logo layout for a software application designer the style features and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in quite a few cases the substance behind a business logo is just as important as how it brands the enterprise it stands for.

Develop logo design developed for a Jeffersontown interior developer, layout feature a series of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jeffersontown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in center of words advanced have been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Jeffersontown logo design assignment was completed for a management specialist that enables business professionals to become more successful at overseeing people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a place to market their used products to other sports enthusiasts. I tailored their Jeffersontown logo design dsign utilizing an image that pulls in the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really composed for an Jeffersontown area farm it was in reality designed for an investments broker, and this logo design was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a graphic that projects trust, financial success, and opulence.
Logo design designed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to design a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.