Louisville Logo Design

Nearly every new Louisville business realizes that they are in need of a logo, however few entrepreneurs entirely understand the essential role their logo will play in their success, or precisely why one business logo performs far better than another. A company logo has an immediate and sustaining impact on the growth of a business, pick the correct one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Louisville companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo should be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bicycle produced for a Louisville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an old part of town and wanted to cast an old-fashioned vibe without appearing as boring or low energy. I achieved both of these jobs by means of developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and also bacteria created for Louisville medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and outcomes of diseases, mainly the branch of healthcare which deals with the laboratory examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and even more meaningful.

logo style with a jumping green frog created for a family members fun facility in Louisville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - developed for Louisville traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field because travel photographers don’t capture places or things but instead project emotional experiences by means of the images they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is representative of most professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Louisville logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Louisville logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and family as well as with people that they don’t actually know so as to get unprejudiced judgements on the benefit of a concept. Fortunately, he talked about it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world because the people that are inclined to hire an expert to create their logo design realize how vital a logo design is for their company so they are much more invested in the outcome. Every logo design project has it’s share of hurdles, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Louisville book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most necessary part of a published book given that it is usually the primary thing a person views in the book store. For a publishing company, it’s the opportunity that they will likely ever get to promote their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances one of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline located in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was certainly a victory.

 Louisville logo layout used for advertising and marketing and also a tag layout for Vintage Instance includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be much older cases. For this logo design I tried to come up with a logo that had a fluid nostalgic feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Louisville, design consist of an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design jobs considering that it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design includes 4 characters staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how people should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo design created for a hair design workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated a sense of contentment and connection for their new hair salon. I created a design which did not go the obvious course of creating just a stylized orchid but alternatively crafted a business logo which implied a flower in the formation of a swirl integrated in to the letter O in the name and by putting attention on the concept using the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo design is frequently the incorrect path and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they wanted to transmit to their customers.

Arabian horse logo design created for an equine cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo concept tailored to manifest the unique physical traits of the Arabian breed of equines. With an unique head shape and very high tail posture, the Arabian is one of the very most quite easily identifiable horse types in the world.

Las Coffee shop logo design a small dining establishment, design includes a modified manuscript font style which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout consists of a modified manuscript font style which hovers over a group of elaborate lines and also dots.

Logo design for a software program programmer the style features and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in many cases the substance behind a company logo is equally as important as how it brands the organization it represents.

Evolve logo style developed for a Louisville interior developer, style attribute a series of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Louisville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, site assessments, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have actually been changed to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Louisville logo design project was completed for a leadership expert that aids business leaders to become more successful at supervising people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to sell their used items to other sports enthusiasts. I designed their Louisville business logo dsign with an illustration that seizes the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really composed for an Louisville regional farm it was in reality devised for a commodities broker, and this company was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a image that projected self-confidence, success, and affluence.
Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an ornate script font that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the business owner to create a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.