Newport Logo Design

Every new Newport organization realizes that they require a logo, but few new business owners fully understand the essential role their company logo will make in their success, or exactly why one logo works far better than another. A logo design has an instant and sustaining effect on the financial success of a company, go with the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Newport companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at every scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be timeless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bike developed for a Newport coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an older section of the city and really wanted to visualize an old-fashioned vibe without appearing as uninteresting or low energy. I achieved both jobs by developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as germs created for Newport medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and effects of diseases, especially the branch of healthcare that works with the clinical assessment of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a concept and to a point, this specific design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and a lot more memorable.

logo style with a leaping green frog developed for a household fun center in Newport.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, and a tree - made for Newport travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers don’t capture locations or things but instead communicate emotional journeys through the images they capture. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Newport logo but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Newport logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family members as well as with other people that they don’t even know so as to get objective judgements on the benefit of a design concept. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that tend to hire a professional to design their logo design comprehend how essential a logo design is for their organization so they are much more vested in the end result. Every logo project possesses it’s portion of hurdles, however the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Newport publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most essential part of a printed book due to the fact that it is usually the initial thing a person views in the bookstore. For a publishing company, it’s the opportunity that they will ever get to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many instances 1 of the traits consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of flight and it was undoubtedly a winner.

 Newport logo layout used for marketing and a label style for Vintage Instance includes an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be much older cases. For this brand concept I attempted to come up with a logo that offered a fluid vintage feel to it and could be utilized for everything from a web site to a label on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Newport, layout consist of an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo jobs considering that it seems that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the exact same way dental practices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design includes 4 personalities surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo style developed for a hair design studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which carried a feeling of relaxation and connection for their new hair salon. I came up with a concept which didn’t go the obvious course of making just a stylized orchid but instead delivered a company logo which implied an orchid in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo is generally the incorrect course and in this case, the design ended up not being about the orchid but instead laid the main focus on the perception that they wanted to project to their clients.

Arabian equine logo style created for an equine ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo concept customized to exemplify the unique physical traits of the Arabian pedigree of horses. By having an unique head form and higher tail carriage, the Arabian is one of the most easily recognizable equine breeds in the whole world.

Las Coffee shop logo design a tiny dining establishment, style includes a customized manuscript font style which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style contains a modified manuscript font style which floats over a team of ornate lines and dots.

Logo layout for a software program developer the style attributes and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the substance supporting a business logo is equally as important as how it brands the organization it stands for.

Progress logo layout produced for a Newport interior designer, layout attribute a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newport interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, location examinations, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word progressed have actually been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Newport logo design assignment was performed for a management guide that assists business professionals to develop into more effective at supervising people, expectations, and productivity.

A logo design including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to sell off their previously owned goods to other sports enthusiasts. I designed their Newport business logo dsign along with an illustration which pulls in the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really produced for an Newport regional farm it was really devised for a commodities broker, and this brand was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make a graphic that projects self-assurance, effectiveness, and luxury.
Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to create a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.