Owensboro Logo Design

Each and every new Owensboro venture understands that they are in need of a logo, but few entrepreneurs entirely understand the crucial role their company logo will take in their financial success, or the reason that one logo design performs better than another. A business logo has a critical and long-term influence on the prosperity of a business, choose the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Owensboro businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo should be ageless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike created for a Owensboro coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening in an old section of the community and hoped to project a retro feel without appearing as uninteresting or low energy. I achieved both tasks via developing a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and germs made for Owensboro medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and effects of diseases, mainly the branch of healthcare that works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and a lot more memorable.

logo design with a jumping eco-friendly frog designed for a household fun facility in Owensboro.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - developed for Owensboro traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality because travel photographers tend not to shoot places or things but instead project emotional experiences by means of the photos they record. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something very similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Owensboro logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Owensboro logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, even though he liked the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get objective opinions on the value of a design. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that have a tendency to hire a professional to create their logo design realize how essential a logo design is for their company so they are much more invested in the final result. Every logo design job possesses it’s portion of challenges, however the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Owensboro book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most crucial part of a printed book because it is in most cases the initial thing a person views in the book store. With respect to a publisher, it’s the best opportunity they will ever get to promote their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many instances one of the items consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was undoubtedly a success.

 Owensboro logo layout made use of for advertising as well as a tag design for Vintage Case features an archaic font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be antique cases. For this custom logo concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could be used for every thing from a website to a label on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in Owensboro, layout include an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design projects due to the fact that it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the exact same way dentists do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo includes 4 characters surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo layout created for a hair style studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected a feeling of serenity and connection for their new hair studio. I created a concept which didn’t go the obvious route of creating merely a stylized orchid but rather created a logo that implied an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird floating above the logo itself. The obvious path in creating a business logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they wanted to forecast to their customers.

Arabian steed logo style produced for a steed ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand design customized to display the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and high tail carriage, the Arabian is one of the highly easily recognizable horse lineages in the world.

Las Coffee shop logo design a small dining establishment, layout includes a modified script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design consists of a customized script font which floats over a team of elaborate lines and dots.

Logo layout for a software designer the layout features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the substance behind a logo design is equally as important as how it brands the enterprise it represents.

Progress logo style produced for a Owensboro indoor developer, layout function a series of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Owensboro interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have been modified to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Owensboro logo design assignment was carried out for a management advisor that helps business leaders to develop into more efficient at supervising people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their used equipment to other sports enthusiasts. I created their Owensboro logo design dsign utilizing a graphic which garners the interest of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually designed for an Owensboro area farm it was actually created for a products broker, and this creative logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a brand mark that projected trust, success, and opulence.
Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to produce a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.