Acute Care 360 ImageCo, Richmond, Kentucky, KY,

ImageCo, Richmond, Kentucky, KY,

Evolv Design logo designed by ImageCo, Richmond, Kentucky, KY,

Red Panda Publishers logo designed by ImageCo, Richmond, Kentucky, KY,

Richmond, Kentucky, KY,

ImageCo, Richmond, Kentucky, KY,
ImageCo, Richmond, Kentucky, KY,

Mid Valley Pathology logo designed by ImageCo, Richmond, Kentucky, KY,

FSA OK logo designed by ImageCo, Richmond, Kentucky, KY,

Emerald Heights logo designed by ImageCo, Richmond, Kentucky, KY,

Club Sapphire logo designed by ImageCo, Richmond, Kentucky, KY,

Downtown Dogs logo designed by ImageCo, Richmond, Kentucky, KY,

School board logo designed by ImageCo, Richmond, Kentucky, KY,

Ferry Street Coffee Company logo designed by ImageCo, Richmond, Kentucky, KY,

Stoney Forensic logo designed by ImageCo, Richmond, Kentucky, KY,

Smart kernels logo designed by ImageCo, Richmond, Kentucky, KY,

TIPS FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to bear in mind that they simply cannot refund the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a designer can only be determined by the quality of their design work, if the work in their portfolio doesn’t contain real life samples odds are they will never be able to deliver a quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s purpose is to mirror your personal vision for your company. If a designer is not focused on realizing your vision, the thing they are actually focused on is how quickly they will get paid.

Richmond LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners develop unforgettable brands. We’ve performed logo design work for farmers, universities, diamond miners, wedding singers, diners, retail stores, and practically every other kind of business you can imagine. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be used as an electric sign. Because of our sign first approach our logo designs can, and have been used in everything from garment labels to electrical signs. Our sign first method guarantees that our logo designs are equally reliable whether they are used in television commercials or web applications, they are consistently identifiable, understood, and always remembered no matter of size or function.

American Made ★ Design

Something that seriously sets ImageCo apart from other design companies that you may have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to do, we perform ourselves. Irrespective of the kind of design project we undertake, logo, web page, trade show banners, or electrical sign, we do not, and never will contract out our customer’s work to contractors based outside the USA. When you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a broker that marks up the price of your project and determines the terms of how my customers and I conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Every new Richmond organization understands that they need a logo, however few start ups fully understand the key role their business logo can play in their financial success, or why one logo performs far better than another. A logo has an instant and lasting impact on the prosperity of a company, select the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Richmond businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a look.
  2. Scalability: from clothing labels to posters a scalable logo design will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they brand.
  5. Relevance: a logo must be ageless and should feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It is both a verb as well as a noun, it’s an identifying mark and also the process of marking something so that it can be recognized, its genesis comes from the mark branded onto animals. Nowadays a brand signifies virtually anything with an intention, regardless of whether it be earnings or government agencies, a brand is an intrinsic aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are each from the very same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target market, it’s goal is to produce a mental image that the audience will connect to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When someone states the names Lamborghini or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes people want those products. Brand image is why individuals get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the beginning of most branding agencies you’ll discover that they are often re-branded advertising agencies. When someone states they are in advertising many people will likely have a preconceived notion about what they do. Yet when a person states “I am in branding”… it simply sounds much more impressive, maybe it’s due to the fact that most individuals don’t fully understand what it indicates to be in branding so it comes off as more mysterious and even attractive.

Brand Identity – Is an inclusive term that explains the visual elements of a product or company that influence understandings. This mainly includes the name, the logo, the packaging, the different colors utilized yet can also consist of audio, lights, texture, signs, actually anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design that helps form the image of a company, a product or a company. Brand identity designers produce logo designs, sign designs, product packaging, and also collateral products such as business cards, stationery, and brochures. Some identity designers also develop sites and also user interfaces. The necessary function of a brand identity designer is to create the visual cues and a psychological tone with the goal of affecting actions, results and assumptions.

select signs/logos

Retro logo style of a bicycle produced for a Richmond coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an old part of the community and really wanted to visualize an old-fashioned atmosphere without coming across as monotonous or low energy. I accomplished both of these jobs by creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and bacteria developed for Richmond clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and consequences of diseases, mainly the field of medicine which deals with the laboratory evaluation of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and more meaningful.

logo design with a leaping eco-friendly frog designed for a family members fun center in Richmond.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, and also a tree - developed for Richmond traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers tend not to capture places or things but instead project emotional journeys through the images they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I attempted to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Richmond logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Richmond logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with people that they don’t even know so as to get impartial judgements on the value of a design concept. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that tend to hire an expert to design their logo understand how important a logo is for their business so they are much more vested in the end result. Every logo job possesses it’s share of challenges, but the biggest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Richmond book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most crucial part of a published book due to the fact that it is in most cases the very first thing a person views in the bookstore. With regard to a publishing company, it’s the opportunity they will ever get to publicize their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many instances 1 of the traits folks often tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was undoubtedly a victory.

 Richmond logo layout made use of for advertising and also a tag style for Vintage Case features an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be older cases. For this custom logo concept I attempted to come up with a logo that had a fluid old style feel to it and could be used for every thing from a web page to a label on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Richmond, style consist of an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo jobs considering that it appears that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the exact same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 personalities staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how individuals should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the opportunity to be understood.

Logo layout developed for a Richmond hair layout workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a spirit of simplicity and connection for their new hair salon. I created a concept which did not go the obvious route of making merely a stylized orchid but alternatively crafted a logo which implied a flower in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is usually the wrong path and in this case, the design ended up not being about the orchid but instead laid the attention on the perception that they wanted to project to their patrons.

Arabian equine logo design created for a steed cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design tailored to exemplify the unique physical traits of the Arabian pedigree of horses. By having a different head shape and high tail carriage, the Arabian is one of the highly easily recognizable equine breeds in the entire world.

Las Cafe, A Richmond Coffee shop logo style a little dining establishment, layout includes a customized manuscript typeface which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout includes a modified manuscript font which hovers over a group of ornate lines as well as dots.

Logo style for a software developer the design attributes and also iconic Richmond aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the significance behind a logo is just as important as how it serves the organization it stands for.

Develop logo layout created for a Richmondinterior developer, style attribute a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richmond interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, location inspections, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Richmond, the personalities for letter V as well as A in middle of words progressed have been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Richmond logo design project was completed for a leadership expert that helps business professionals to become more efficient at managing people, expectations, and productivity.

A Richmond business logo layout featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a spot to sell off their used items to other sports enthusiasts.

I tailored their Richmond business logo design using a graphic which garners the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Richmond company logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually developed for an Richmond area farm it was really devised for a commodities broker, and this particular business logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a brand mark that projected self-assurance, success, and luxury.

 Richmond Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for ostensibly encountering arrow as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this instance, I struck a bullseye with the very first try.

Logo design developed for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a famous Richmond sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the proprietor to develop a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,
Electrical sign design for Richmond restaurnat designed by Richmond Sign Company
Richmond logo design and brand identity design for Richmond retailers
Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,

Logo designed by ImageCo, Richmond, Kentucky, KY,

Logo designed by ImageCo, Richmond, Kentucky, KY,

Logo designed by ImageCo, Richmond, Kentucky, KY,

Logo designed by ImageCo, Richmond, Kentucky, KY,

Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,
Logo designed by ImageCo, Richmond, Kentucky, KY,