Richmond Logo Design

Virtually every new Richmond business understands that they are in need of a logo, but few entrepreneurs entirely are aware of the vital role their organization logo will play in their success, or precisely why one logo design performs far better than another. A company logo has an immediate and lasting effect on the growth of a business, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Richmond companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike developed for a Richmond coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening up in an old part of the town and wanted to cast a retro vibe without coming across as stodgy or low energy. I fulfilled both of these jobs via designing a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide as well as germs designed for Richmond medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and consequences of diseases, mainly the field of healthcare which deals with the laboratory assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and even more unforgettable.

logo layout with a leaping environment-friendly frog created for a family fun facility in Richmond.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to integrate a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, and a tree - created for Richmond traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather convey emotional journeys through the images they capture. The thought behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with just words. I tried to do something similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Richmond logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Richmond logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, even though he loved the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and family members as well as with individuals that they don’t actually know so as to get unprejudiced viewpoints on the value of a concept. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that tend to hire a professional to create their business logo understand how vital a logo design is for their company so they are way more vested in the end result. Every logo job has it’s share of obstacles, however the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Richmond publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it is the most important part of a published book due to the fact that it is often the first thing a person sees in the book store. With respect to a publishing company, it’s the opportunity they will ever have to advertise their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many occurrences one of the items individuals often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was definitely a winner.

 Richmond logo design used for advertising as well as a label style for Vintage Instance features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this custom logo concept I attempted to come up with a logo that provided a fluid retro feel to it and could be used for anything from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Richmond, style consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design projects due to the fact that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the very same way dental offices do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo includes 4 personalities staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be understood.

Logo layout produced for a hair design workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected a sense of tranquility and connection for their new hair studio. I created a concept that did not go the obvious course of designing just a stylized orchid but alternatively designed a company logo which suggested an orchid in the formation of a swirl incorporated into the letter O in the title and by placing attention on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo is more often than not the wrong course and in this case, the design ended up not being about the flower but alternately placed the focus on the perception that they really wanted to forecast to their clients.

Arabian steed logo design created for a horse ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct creative logo design styled to manifest the unique physical traits of the Arabian type of horses. By having a distinctive head form and higher tail carriage, the Arabian is one of the highly immediately identifiable equine breeds in the world.

Las Coffee shop logo layout a little dining establishment, style consists of a customized script font style which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout consists of a customized script typeface which hovers above a group of ornate lines and also dots.

Logo design for a software application developer the design features as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the significance behind a business logo is just as important as how it serves the company it stands for.

Develop logo design produced for a Richmond interior developer, design feature a collection of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Richmond interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in middle of the word progressed have been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Richmond logo design project was performed for a leadership consultant that helps business leaders to develop into more successful at handling people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to market their pre-owned goods to other sports enthusiasts. I designed their Richmond logo dsign using an illustration which grabs the attention of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really developed for an Richmond area farm it was really designed for a commodities broker, and this particular logo design was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a image that projected self-assurance, effectiveness, and prosperity.
Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to create a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.