Shelbyville Logo Design

Each and every new Shelbyville venture knows they require a logo, yet few entrepreneurs fully are aware of the crucial role their company logo will take in their becoming successful, or exactly why one logo performs far better than another. A logo design has an immediate and long term impact on the financial success of a company, select the right one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Shelbyville companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bicycle created for a Shelbyville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually launching in an old section of the area and wanted to visualize a nostalgic atmosphere without appearing as boring or low energy. I achieved both of these jobs by creating a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and germs created for Shelbyville medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and consequences of diseases, mainly the field of healthcare that works with the clinical examination of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more attention grabbing and much more meaningful.

logo style with a leaping green frog developed for a family fun center in Shelbyville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to incorporate a few springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - designed for Shelbyville travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences through the pictures they capture. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Shelbyville logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Shelbyville logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my customer, while he loved the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family as well as with other people that they don’t even know so as to get unprejudiced judgements on the worthiness of a design. Fortunately, he shared it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire an expert to design their logo design realize how vital a logo design is for their company so they are way more vested in the outcome. Every logo design job possesses it’s portion of difficulties, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Shelbyville publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most important part of a published book given that it is in most cases the very first thing a person views in the bookstore. For a publishing company, it’s the optimal opportunity they will likely ever get to promote their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances 1 of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was surely a victory.

 Shelbyville logo design made use of for advertising and marketing as well as a label style for Vintage Case features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be older cases. For this custom logo design I tried to come up with a logo that had a fluid old style feel to it and could be utilized for anything from a web site to a label on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Shelbyville, layout consist of an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design projects considering that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo includes 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be comprehended.

Logo design developed for a hair layout workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which conveyed a sense of serenity and connection for their new hair studio. I created a design that did not go the obvious path of crafting just a stylized orchid but alternatively delivered a company logo that implied an orchid in the pattern of a swirl featured into the letter O in the name and by putting attention on the concept with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is frequently the incorrect route and in this case, the design ended up not being about the flower but alternately laid the focus on the emotion that they really wanted to forecast to their patrons.

Arabian steed logo layout created for an equine ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique brand design styled to manifest the unique physical traits of the Arabian breed of equines. With a different head form and high tail carriage, the Arabian is one of the highly immediately recognizable horse breeds in the entire world.

Las Cafe logo design a little dining establishment, style includes a modified manuscript font style which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout contains a changed manuscript font which hovers over a team of ornate lines and dots.

Logo style for a software programmer the design functions as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the symbolism behind a logo is equally as important as how it brands the organization it stands for.

Advance logo design produced for a Shelbyville interior designer, design attribute a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Shelbyville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, site examinations, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have actually been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Shelbyville logo design project was undertaken for a leadership expert that helps business professionals to develop into more efficient at supervising people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a spot to market their previously owned goods to other sports enthusiasts. I tailored their Shelbyville logo design dsign with an illustration that grabs the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually composed for an Shelbyville regional farm it was actually designed for an investments broker, and this particular trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a graphic that projects trust, success, and luxury.
Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to produce a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.