Acute Care 360 ImageCo, Shelbyville, Kentucky, KY,

ImageCo, Shelbyville, Kentucky, KY,

Evolv Design logo designed by ImageCo, Shelbyville, Kentucky, KY,

Red Panda Publishers logo designed by ImageCo, Shelbyville, Kentucky, KY,

Shelbyville, Kentucky, KY,

ImageCo, Shelbyville, Kentucky, KY,
ImageCo, Shelbyville, Kentucky, KY,

Mid Valley Pathology logo designed by ImageCo, Shelbyville, Kentucky, KY,

FSA OK logo designed by ImageCo, Shelbyville, Kentucky, KY,

Emerald Heights logo designed by ImageCo, Shelbyville, Kentucky, KY,

Club Sapphire logo designed by ImageCo, Shelbyville, Kentucky, KY,

Downtown Dogs logo designed by ImageCo, Shelbyville, Kentucky, KY,

School board logo designed by ImageCo, Shelbyville, Kentucky, KY,

Ferry Street Coffee Company logo designed by ImageCo, Shelbyville, Kentucky, KY,

Stoney Forensic logo designed by ImageCo, Shelbyville, Kentucky, KY,

Smart kernels logo designed by ImageCo, Shelbyville, Kentucky, KY,

POINTERS ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design firm presents a money back guarantee try to remember that they can not refund the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a designer can only be judged by the quality of their design work, if the work in their portfolio doesn’t contain actual samples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s objective is to mirror your unique vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how soon they can get paid.

Shelbyville LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs grow notable brands. We have performed brand design work for farmers, universities, diamond miners, wedding singers, restaurants, retail stores, and practically every other kind of business concern you can think of. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be utilized as an electrical sign. As a result of our sign first approach our logo designs can, and have been utilized in everything from clothing labels to billboards. Our sign first technique guarantees that our logos are just as effective whether they are used in television commercials or website applications, they are consistently identifiable, comprehended, and always remembered no matter of scale or application.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design firms that you might have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we perform ourselves. No matter the kind of design project we accept, logo, website design, trade show exhibit, or electrical sign, we do not, and never will contract out our client’s projects to 3rd parties based outside the USA. Whenever you contact us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and determines the terms of how we conduct business.

QUALITIES OF A GOOD LOGO DESIGN

Virtually every new Shelbyville business understands that they require a logo, however few start ups fully realize the pivotal role their company logo will make in their success, or precisely why one logo design functions better than another. A company logo has an instant and long-term effect on the growth of a company, select the right one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Shelbyville businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from clothing labels to posters a scalable business logo will stay legible and equally emotive at every scale.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a company logo must be lasting and will feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It’s both a verb as well as a noun, it’s an identifying mark and also the process of denoting something so that it can be identified, its origin comes from the mark branded onto animals. Nowadays a brand symbolizes practically anything with an intention, whether it be revenue or government agencies, a brand is an innate aspect of defining the value of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a specific audience, it’s objective is to produce an image that the target market can relate to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody says the names Porsche or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and that is what makes people want those brands. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the origin of many branding agencies you’ll find that they are often rebranded advertising and marketing companies. When someone claims they are in advertising many people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design that helps shape the public image of a firm, a product or a business organization. Brand identity designers create logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, and pamphlets. Some identity designers also build websites as well as user interfaces. The crucial function of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of affecting activities, outcomes as well as perceptions.

select logos & signs

Retro logo design of a bike developed for a Shelbyville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an old section of the town and really wanted to visualize a vintage feel without appearing as monotonous or low energy. I accomplished the two jobs by means of designing a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as bacteria designed for Shelbyville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and outcomes of diseases, especially the branch of medicine which works with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and more meaningful.

logo style with a jumping environment-friendly frog developed for a family members fun center in Shelbyville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - created for Shelbyville travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot places or things but rather project emotional experiences by means of the pictures they record. The idea behind this logo design was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of most professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Shelbyville logo but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Shelbyville logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get impartial point of views on the merit of a concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo design comprehend how vital a logo is for their organization so they are much more vested in the outcome. Every logo project has it’s allotment of difficulties, however the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Shelbyville publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most crucial part of a printed book given that it is in most cases the primary thing a person sees in the bookstore. With regard to a publishing company, it’s the optimal opportunity that they will likely ever have to publicize their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences one of the items folks often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was undoubtedly a victory.

 Shelbyville logo style utilized for advertising as well as a tag layout for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which looked to be much older cases. For this brand design I tried to come up with a logo that provided a fluid retro feel to it and could be used for anything from a web page to a label on brand new cases that appeared like they were from another era.

Logo created for an orthodontist in Shelbyville, layout consist of an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design jobs due to the fact that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the exact same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo features 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how people ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo style produced for a Shelbyville hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which carried an atmosphere of simplicity and connection for their new hair studio. I came up with a concept which did not go the obvious direction of designing just a stylized orchid but alternatively crafted a logo design which implied a flower in the formation of a swirl integrated in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they really wanted to project to their clients.

Arabian equine logo style produced for a steed ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind custom logo concept fashioned to manifest the unique physical traits of the Arabian kind of horses. By having an unique head form and higher tail posture, the Arabian is one of the very most quite easily recognizable equine lineages in the whole world.

Las Cafe, A Shelbyville restaurant logo style a tiny restaurant, layout contains a changed script font style which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout consists of a changed script font which floats over a group of ornate lines and dots.

Logo layout for a software program programmer the layout functions as well as famous Shelbyville aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in quite a few cases the meaning supporting a business logo is equally as important as how it serves the business it represents.

Develop logo design created for a Shelbyvilleindoor developer, layout feature a series of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Shelbyville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, collaborates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location evaluations, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions in Shelbyville, the characters for letter V and A in middle of words advanced have actually been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Shelbyville logo design project was done for a leadership coach that aids business leaders to become more successful at overseeing people, expectations, and profitability.

A Shelbyville business logo design featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a place to sell their secondhand items to other sports enthusiasts.

I tailored their Shelbyville logo design design using a graphic that garners the interest of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this Shelbyville company logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an Shelbyville regional farm it was in reality developed for a commodities broker, and this logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a graphic that projected self-confidence, success, and prosperity.

 Shelbyville Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for externally facing arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this case, I hit a bullseye with the first shot.

Logo developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular Shelbyville sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the proprietor to create a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Electrical sign design for Shelbyville restaurnat designed by Shelbyville Sign Shop
Shelbyville logo design and brand identity design for Shelbyville businesses
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,

Logo designed by ImageCo, Shelbyville, Kentucky, KY,

Logo designed by ImageCo, Shelbyville, Kentucky, KY,

Logo designed by ImageCo, Shelbyville, Kentucky, KY,

Logo designed by ImageCo, Shelbyville, Kentucky, KY,

Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,
Logo designed by ImageCo, Shelbyville, Kentucky, KY,