Winchester Logo Design

Nearly every new Winchester business knows they require a logo, yet few new business owners fully recognize the vital role their logo design can take in their becoming successful, or the reason that one logo functions more effectively than another. A business logo has an instant and long-term influence on the growth of a business, choose the right one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Winchester businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require consideration, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at every size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle produced for a Winchester coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening in an old part of the area and really wanted to project a vintage feel without appearing as boring or low energy. I fulfilled both jobs by means of developing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo design with a microscope slide as well as germs developed for Winchester clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and outcomes of diseases, mainly the branch of healthcare that works with the laboratory assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be overly literal with a design and to a point, this design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more attention grabbing and even more meaningful.

logo style with a jumping eco-friendly frog made for a family enjoyable facility in Winchester.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a few springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and a tree - developed for Winchester travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but rather communicate emotional journeys by means of the pictures they record. The idea behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Winchester logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Winchester logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, while he liked the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get objective judgements on the value of a design concept. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world given that the people that tend to hire an expert to design their logo design realize how essential a logo is for their organization so they are much more vested in the final result. Every logo design project has it’s allotment of difficulties, however the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Winchester publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it is the most important part of a published book considering that it is usually the very first thing a person sees in the book store. With respect to a publisher, it’s the opportunity they will ever get to publicize their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many occurrences one of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was undoubtedly a success.

 Winchester logo design made use of for marketing and also a tag style for Vintage Situation features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be vintage cases. For this logo design I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Winchester, design include an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design projects considering that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the very same way dentists do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo design includes 4 personalities surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the opportunity to be understood.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that conveyed a feeling of contentment and elegance for their new hair studio. I created a design which did not go the obvious direction of making simply a stylized orchid but alternatively crafted a business logo that implied an orchid in the formation of a swirl blended into the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a company logo is generally the wrong direction and in this case, the design ended up not being about the flower but instead put the importance on the perception that they wanted to project to their clients.

Arabian equine logo layout created for an equine cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logo design styled to exemplify the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and higher tail posture, the Arabian is one of the most easily recognizable equine breeds in the entire world.

Las Coffee shop logo layout a tiny dining establishment, style includes a customized manuscript font style which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, design includes a modified script font style which floats above a group of elaborate lines and dots.

Logo style for a software developer the design features and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in many cases the meaning supporting a company logo is equally as important as how it brands the company it represents.

Develop logo style developed for a Winchester interior developer, style function a collection of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Winchester interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Winchester logo design job was completed for a management coach that assists business leaders to become more effective at handling people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to market their previously owned equipment to other sports enthusiasts. I tailored their Winchester business logo dsign utilizing a graphic which pulls in the attention of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually created for an Winchester regional farm it was in reality devised for an investments broker, and this particular company was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create an identity that projected trust, effectiveness, and wealth.
Logo created for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to produce a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.