Acute Care 360 ImageCo, Winchester, Kentucky, KY,

ImageCo, Winchester, Kentucky, KY,

Evolv Design logo designed by ImageCo, Winchester, Kentucky, KY,

Red Panda Publishers logo designed by ImageCo, Winchester, Kentucky, KY,

Winchester, Kentucky, KY,

ImageCo, Winchester, Kentucky, KY,
ImageCo, Winchester, Kentucky, KY,

Mid Valley Pathology logo designed by ImageCo, Winchester, Kentucky, KY,

FSA OK logo designed by ImageCo, Winchester, Kentucky, KY,

Emerald Heights logo designed by ImageCo, Winchester, Kentucky, KY,

Club Sapphire logo designed by ImageCo, Winchester, Kentucky, KY,

Downtown Dogs logo designed by ImageCo, Winchester, Kentucky, KY,

School board logo designed by ImageCo, Winchester, Kentucky, KY,

Ferry Street Coffee Company logo designed by ImageCo, Winchester, Kentucky, KY,

Stoney Forensic logo designed by ImageCo, Winchester, Kentucky, KY,

Smart kernels logo designed by ImageCo, Winchester, Kentucky, KY,

STRATEGIES ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to remember that they simply cannot reimburse the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design firm can only be determined from the quality of their design work, if the work in their portfolio doesn’t contain actual samples chances are they will not be able to deliver a quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s purpose is to reflect your unique vision for your business. If a logo designer is not focused on fulfilling your vision, the thing they are actually focused on is how fast they will get paid.

Winchester LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds develop notable brands. We have undertaken brand identity design work for ranchers, universities, diamond miners, wedding singers, bistros, retailers, and virtually every other kind of business you can envision. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be employed as an electrical sign. As a result of our sign first strategy our brand identity designs can, and have been used in everything from garment labels to electrical signs. Our sign first technique ensures that our logos are just as successful whether they are used in television commercials or web headers, they are consistently recognizable, comprehended, and remembered regardless of scale or application.

American Made ★ Design

Something which seriously sets ImageCo apart from other design companies that you might have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are hired to do, we perform ourselves. Irrespective of the kind of project we accept, logo design, website, trade show display, or commercial sign, we do not, and never will farm out our customer’s projects to 3rd parties located outside the United States. When you contact us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a middleman that increases the cost of your project and determines the conditions of how my customers and I do business.

ASPECTS OF A GREAT LOGO DESIGN

Nearly every new Winchester entrepreneur realizes that they require a logo, but few new business owners thoroughly grasp the crucial role their business logo can make in their financial success, or the reason that one logo performs better than another. A logo design has a critical and sustaining effect on the success of a business, pick the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Winchester businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from clothing labels to posters a scalable business logo will be legible and equally emotive at any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
  5. Relevance: a business logo needs to be timeless and should feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It is a verb and also a noun, it’s an identifying mark and also the process of marking something so that it could be distinguished, its foundation comes from the brand branded onto livestock. Today a brand indicates practically anything with a motive, regardless of whether it be earnings or politics, a brand is an inherent aspect of defining the value of something in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are all from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest targeted at a specific audience, it’s goal is to create an image that the audience can relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody says the names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and that is what makes people purchase those products. Brand image is why individuals buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the origin of many branding companies you’ll find that they are quite often rebranded advertising firms. When someone states they are in advertising and marketing lots of people will likely have an idea about the type of work they do anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a kind of visual design which helps shape the perception of a company, a product or an institution. Brand identity designers produce logo designs, sign designs, product packaging, and collateral products such as business cards, stationery, as well as sales brochures. Some identity designers also build sites as well as user interfaces. The crucial duty of a brand identity designer is to establish the visual cues and an emotional tone with the goal of influencing activities, end results and assumptions.

select signs/logos

Retro logo style of a bicycle created for a Winchester coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an older part of the town and wanted to cast a retro feel without coming across as monotonous or low energy. I accomplished both of these jobs via developing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscope slide and also germs designed for Winchester clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and outcomes of diseases, mainly the field of healthcare which works with the clinical assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and a lot more unforgettable.

logo layout with a jumping eco-friendly frog developed for a family members fun center in Winchester.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and a tree - created for Winchester traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture locations or things but instead convey emotional experiences by means of the photos they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Winchester logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Winchester logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, even though he liked the concept, really did not care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a client I urge them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get impartial viewpoints on the worthiness of a design concept. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that are inclined to hire an expert to design their logo design understand how vital a logo design is for their company so they are much more vested in the final result. Every logo design project has it’s portion of difficulties, but the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Winchester book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it really is the most necessary part of a printed book due to the fact that it is often the first thing a person sees in the book store. Concerning a publishing company, it’s the most ideal opportunity that they will likely ever have to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases 1 of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline located in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was certainly a winner.

 Winchester logo style used for marketing as well as a label design for Vintage Situation features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be older cases. For this logo concept I sought to come up with a logo that had a fluid retro feel to it and could easily be utilized for anything from a website to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Winchester, design consist of an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design jobs considering that it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the very same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design features 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how people should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be understood.

Logo layout produced for a Winchester hair design studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated a sense of contentment and elegance for their new hair studio. I came up with a design which did not go the obvious course of making simply a stylized orchid but instead delivered a logo which implied a flower in the formation of a swirl blended in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo design is usually the incorrect course and in this case, the design ended up not being about the flower but alternately placed the importance on the emotion that they wanted to transmit to their customers.

Arabian steed logo design developed for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct company logo concept styled to exemplify the unique physical traits of the Arabian kind of equines. With an identifiable head shape and high tail posture, the Arabian is one of the very most immediately identifiable equine breeds in the whole world.

Las Cafe, A Winchester Coffee shop logo layout a little restaurant, design includes a customized manuscript typeface which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style contains a customized manuscript typeface which hovers above a group of luxuriant lines and also dots.

Logo design for a software program designer the style attributes and also legendary Winchester element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the symbolism behind a company logo is just as important as how it brands the business it represents.

Develop logo style produced for a Winchesterinterior designer, style function a collection of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Winchester interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Winchester, the personalities for letter V as well as A in center of the word progressed have been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Winchester logo design job was carried out for a management coach that aids business leaders to become more efficient at supervising people, expectations, and profitability.

A Winchester business logo style featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a location to market their used equipment to other sports enthusiasts.

I tailored their Winchester logo design using a graphic which garners the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this Winchester company logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually composed for an Winchester regional farm it was in reality developed for a commodities broker, and this particular logo design was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make an identity that projected trust, effectiveness, and opulence.

 Winchester Logo design for a nonprofit, Turning Point Solutions - the logo design function for outwardly facing arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the 1st try.

Logo made for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a well-known Winchester sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to create a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,
Electrical sign design for Winchester restaurnat designed by Winchester Sign Company
Winchester logo design and brand identity design for Winchester businesses
Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,

Logo designed by ImageCo, Winchester, Kentucky, KY,

Logo designed by ImageCo, Winchester, Kentucky, KY,

Logo designed by ImageCo, Winchester, Kentucky, KY,

Logo designed by ImageCo, Winchester, Kentucky, KY,

Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,
Logo designed by ImageCo, Winchester, Kentucky, KY,