Alexandria Logo Design

Nearly every new Alexandria venture knows they are in need of a logo, however few entrepreneurs thoroughly recognize the crucial role their business logo will make in their becoming successful, or why one logo performs far better than another. A business logo has an immediate and long term influence on the financial success of a company, choose the right one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Alexandria businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and just as emotive at any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bike developed for a Alexandria coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an older section of town and hoped to cast an old-fashioned feel without coming across as stodgy or low energy. I accomplished the two jobs by creating a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscope slide as well as germs made for Alexandria clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and consequences of diseases, mainly the field of medicine which works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and a lot more memorable.

logo design with a leaping eco-friendly frog designed for a family members fun facility in Alexandria.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, and also a tree - developed for Alexandria travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot places or things but rather convey emotional experiences by means of the photos they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of most good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Alexandria logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Alexandria logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, while he loved the concept, didn’t care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and family members as well as with individuals that they don’t actually know so as to get neutral judgements on the benefit of a concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to create their logo recognize how crucial a logo design is for their company so they are much more vested in the end result. Every logo project possesses it’s allotment of challenges, but the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Alexandria publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it really is the most necessary part of a published book considering that it is usually the first thing a person views in the book shop. With regard to a publishing company, it’s the optimal opportunity they will ever have to publicize their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many instances one of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was certainly a winner.

 Alexandria logo style utilized for marketing and a label layout for Vintage Instance includes an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be antique cases. For this brand design I tried to come up with a logo that offered a fluid old style feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Alexandria, layout consist of an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design jobs considering that it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo features 4 personalities surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo layout developed for a hair design studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed a sense of serenity and class for their new hair studio. I created a design that didn’t go the obvious path of making merely a stylized orchid but alternatively crafted a logo that suggested a flower in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the logo design using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is generally the wrong course and in this case, the design ended up not being about the orchid but instead placed the attention on the perception that they really wanted to transmit to their clients.

Arabian equine logo style developed for a steed cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original organization logo concept tailored to display the unique physical traits of the Arabian kind of equines. With an identifiable head form and very high tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the whole world.

Las Coffee shop logo layout a tiny restaurant, style contains a customized manuscript font style which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design contains a changed manuscript font which hovers over a group of elaborate lines and dots.

Logo layout for a software application designer the design features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the symbolism behind a company logo is equally as important as how it serves the organization it represents.

Advance logo design developed for a Alexandria indoor designer, style feature a collection of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Alexandria interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location evaluations, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in center of the word advanced have been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Alexandria logo design job was carried out for a management consultant that aids business professionals to develop into more effective at handling people, expectations, and profitability.

A logo style featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to market their pre-owned goods to other sports enthusiasts. I created their Alexandria logo dsign with an illustration that garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really designed for an Alexandria area farm it was actually created for a commodities broker, and this particular logo design was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a brand mark that projects esteem, effectiveness, and opulence.
Logo created for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to produce a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.