Baton Rouge Logo Design

Each and every new Baton Rouge business realizes that they require a logo, however few entrepreneurs thoroughly are aware of the key role their business logo can play in their success, or precisely why one business logo performs better than another. A company logo has an instant and long term influence on the growth of a business, pick the correct one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Baton Rouge companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not require consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be enduring and will feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bike developed for a Baton Rouge coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an old section of the area and really wanted to cast a retro vibe without coming across as stodgy or low energy. I fulfilled both of these tasks by designing a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscope slide and bacteria designed for Baton Rouge clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and effects of diseases, mainly the field of medicine which works with the clinical examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and even more meaningful.

logo layout with a leaping eco-friendly frog developed for a family members fun facility in Baton Rouge.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - created for Baton Rouge travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers don’t capture places or things but instead project emotional experiences through the pictures they capture. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I tried to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Baton Rouge logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Baton Rouge logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family members as well as with individuals that they don’t even know so as to get unprejudiced opinions on the worthiness of a design concept. Fortunately, he shared it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo design understand how important a logo design is for their organization so they are much more vested in the final result. Every logo project has it’s portion of hurdles, but the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Baton Rouge book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most crucial part of a published book due to the fact that it is in most cases the first thing a person sees in the bookstore. Regarding a publisher, it’s the best opportunity that they will ever have to advertise their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances 1 of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was certainly a success.

 Baton Rouge logo style made use of for marketing and a label layout for Vintage Case includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be older cases. For this brand design I tried to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Baton Rouge, style include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo design projects because it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the same way dental practices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo features 4 characters staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be understood.

Logo style developed for a hair style workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that related a spirit of relaxation and class for their new hair studio. I created a design which did not go the obvious path of crafting simply a stylized orchid but instead delivered a logo that suggested a flower in the formation of a swirl incorporated into the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the focus on the emotion that they wanted to project to their patrons.

Arabian equine logo design developed for a steed ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original creative logo concept customized to symbolize the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and higher tail posture, the Arabian is one of the most easily recognizable equine breeds in the whole world.

Las Cafe logo layout a small restaurant, layout includes a modified script font style which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, design includes a modified manuscript font style which hovers over a team of elaborate lines and dots.

Logo layout for a software program developer the style attributes and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in quite a few cases the meaning behind a company logo is just as important as how it serves the company it stands for.

Advance logo design produced for a Baton Rouge indoor developer, design feature a collection of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Baton Rouge interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site inspections, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word progressed have been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Baton Rouge logo design project was performed for a management guide that aids business leaders to develop into more successful at overseeing people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a location to sell off their pre-owned items to other sports enthusiasts. I created their Baton Rouge logo dsign using a graphic which seizes the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Baton Rouge regional farm it was actually devised for a products broker, and this particular company was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate an identity that projected self-assurance, effectiveness, and luxury.
Logo made for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the owner to develop a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.