Harvey Logo Design

Every new Harvey company understands that they require a logo, however few entrepreneurs entirely grasp the crucial role their business logo will make in their financial success, or the reason that one logo functions better than another. A logo design has a critical and lasting influence on the success of a business, go with the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Harvey companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not demand consideration, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle developed for a Harvey coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an old section of the community and wished to project a nostalgic tone without coming across as boring or low energy. I fulfilled the two tasks via developing a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and also bacteria created for Harvey clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and outcomes of diseases, mainly the branch of medicine which deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and even more memorable.

logo layout with a jumping eco-friendly frog made for a household fun facility in Harvey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - designed for Harvey travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but instead communicate emotional journeys by means of the pictures they record. The idea behind this logo concept was to use negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Harvey logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Harvey logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unbiased assessments on the worthiness of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to design their business logo recognize how essential a logo is for their company so they are much more vested in the final result. Every logo design job has it’s portion of difficulties, but the greatest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Harvey book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most essential part of a printed book considering that it is often the primary thing a person views in the book shop. Concerning a publisher, it’s the opportunity they will likely ever get to publicize their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many cases 1 of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline located in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was surely a success.

 Harvey logo design utilized for marketing as well as a label style for Vintage Instance includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be antique cases. For this business logo design I strove to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Harvey, style include an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs because it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the very same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design features 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how individuals should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself won’t have the chance to be understood.

Logo design developed for a hair layout studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that conveyed an atmosphere of serenity and class for their new hair studio. I came up with a concept that did not go the obvious course of creating just a stylized orchid but alternatively created a business logo which implied a flower in the formation of a swirl featured in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo design is frequently the wrong route and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they really wanted to project to their patrons.

Arabian horse logo style produced for a steed ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo concept tailored to display the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and high tail carriage, the Arabian is one of the most quite easily identifiable equine lineages in the whole world.

Las Cafe logo layout a little restaurant, style contains a changed manuscript font which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, layout contains a modified manuscript typeface which floats over a group of elaborate lines as well as dots.

Logo style for a software program programmer the style functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in many cases the symbolism behind a business logo is equally as important as how it serves the company it represents.

Advance logo style developed for a Harvey interior developer, style function a series of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Harvey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, site inspections, programming, study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have actually been customized to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Harvey logo design assignment was undertaken for a leadership guide that assists business leaders to become more successful at supervising people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned items to other sports enthusiasts. I tailored their Harvey logo dsign using a graphic which grabs the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really composed for an Harvey regional farm it was actually created for a products broker, and this company was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design an identity that projected esteem, effectiveness, and opulence.
Logo made for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to produce a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.