Ruston Logo Design

Every new Ruston venture realizes that they require a logo, however few new business owners fully grasp the crucial role their company logo can take in their becoming successful, or exactly why one logo works far better than another. A logo has a critical and long-term impact on the growth of a business, choose the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Ruston companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo should be timeless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bike developed for a Ruston coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening in an older part of town and hoped to project a retro feel without appearing as monotonous or low energy. I achieved each of the tasks via designing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also bacteria created for Ruston clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and effects of diseases, especially the branch of medicine that works with the clinical examination of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and much more memorable.

logo style with a jumping green frog created for a family fun center in Ruston.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and also a tree - developed for Ruston traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional journeys through the pictures they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Ruston logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Ruston logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and colleagues and family members as well as with people that they don’t actually know so as to get unbiased opinions on the worthiness of a concept. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo recognize how crucial a logo design is for their organization so they are way more vested in the result. Every logo design job possesses it’s share of hurdles, but the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Ruston book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most essential part of a published book given that it is ordinarily the first thing a person sees in the bookstore. For a publishing company, it’s the best opportunity they will likely ever have to promote their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many occurrences one of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of flight and it was certainly a success.

 Ruston logo layout used for advertising and marketing and also a tag style for Vintage Case features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be antique cases. For this custom logo concept I tried to come up with a logo that had a fluid old style feel to it and could be utilized for everything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo created for an orthodontist in Ruston, style consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo design projects because it appears that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the exact same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design features 4 personalities surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to describe how people should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be understood.

Logo layout created for a hair layout workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried a spirit of ease and elegance for their new hair salon. I came up with a concept that did not go the obvious route of designing just a stylized orchid but alternatively crafted a logo design which suggested a flower in the formation of a swirl blended in to the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a company logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but instead put the focus on the emotion that they wanted to forecast to their clients.

Arabian equine logo style developed for a horse ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique custom logo design tailored to illustrate the unique physical traits of the Arabian kind of equines. With a distinctive head shape and very high tail carriage, the Arabian is one of the most immediately recognizable equine breeds in the whole world.

Las Cafe logo style a little dining establishment, layout contains a modified script font style which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout consists of a customized script font style which floats above a team of ornate lines and dots.

Logo design for a software developer the style attributes and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the substance behind a logo design is just as important as how it brands the company it stands for.

Develop logo design created for a Ruston interior developer, layout attribute a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ruston interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, space planning, site examinations, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have been modified to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ruston logo design assignment was completed for a management advisor that assists business leaders to develop into more successful at overseeing people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their secondhand products to other sports enthusiasts. I created their Ruston logo dsign with an image that captures the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually developed for an Ruston area farm it was in reality developed for a products broker, and this company logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce an identity that projected assurance, financial success, and affluence.
Logo design developed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the owner to develop a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.