Maine Logo Design

Nearly every new Maine company understands that they need a logo, but few entrepreneurs thoroughly grasp the crucial role their logo will make in their financial success, or exactly why one business logo functions far better than another. A logo design has an instant and sustaining impact on the prosperity of a business, go with the correct one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help Maine businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Maine coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company

This start-up coffee roaster and coffeehouse were opening in an old section of the town and hoped to cast a nostalgic feel without coming across as boring or low energy. I accomplished both tasks by means of creating a sign concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide and also bacteria created for Maine clinical facility.

Mid-Valley Pathology | Logo Design Project

Pathology is the scientific discipline that researches the root causes and consequences of diseases, especially the branch of healthcare which works with the laboratory evaluation of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be overly literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and a lot more memorable.

logo design with a jumping eco-friendly frog developed for a family enjoyable facility in Maine.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - made for Maine traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers don’t capture places or things but instead project emotional journeys through the pictures they capture. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of most professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Maine logo but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Maine logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design Project

The bulk of business logo design projects that I take on I honestly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, while he loved the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific variety of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get objective point of views on the worthiness of a design. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird animal in the design world because the people that are inclined to hire an expert to design their logo comprehend how crucial a logo is for their company so they are way more invested in the final result. Every logo design job possesses it’s allotment of obstacles, however the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Maine publication publisher

Red Panda Publishers | Logo Design Project

The book spine is a cramped segment of real estate to work with, however it really is the most essential part of a published book because it is ordinarily the very first thing a person views in the book shop. Regarding a publisher, it’s the best opportunity that they will ever have to publicize their brand and get their logo design in front of the men and women that buy actual books. This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design Project

Airlines arrive and depart but it seems that in many occurrences one of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service located in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was surely a winner.

 Maine logo style utilized for advertising and marketing as well as a tag layout for Vintage Instance features an old-fashioned font style layout.

Vintage Case | Logo Design Project

Vintage case specialized in new cases for musical instruments, which appeared to be older cases. For this business logo concept I sought to come up with a logo that had a fluid retro feel to it and could be used for anything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Maine, style include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design Project

Dental logo designs can easily be one of the most challenging logo jobs due to the fact that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the exact same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry. I really love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on. Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.
William McNally logo created for a family not-for-profit, the logo design features 4 personalities startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design Project

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project. The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be understood.
Logo layout produced for a hair style workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that projected an atmosphere of serenity and connection for their new hair salon. I came up with a design that did not go the obvious path of creating just a stylized orchid but instead designed a company logo that implied an orchid in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is more often than not the wrong route and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they wanted to transmit to their patrons.
Arabian steed logo style developed for a horse ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design Project

ImageCo developed a distinct logotype design fashioned to symbolize the unique physical traits of the Arabian pedigree of equines. By having a different head form and high tail carriage, the Arabian is one of the highly easily identifiable equine lineages in the entire world.
Las Cafe logo layout a tiny dining establishment, style consists of a customized manuscript font which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design Project

Las Coffee shop logo style a little dining establishment, layout contains a changed script typeface which floats above a team of ornate lines and dots.

Logo layout for a software program programmer the style features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in many cases the substance supporting a company logo is just as important as how it serves the company it stands for.

Evolve logo layout developed for a Maine interior developer, layout attribute a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design Project

Evolv Design is a Maine interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, coordinates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in center of the word advanced have actually been modified to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Maine logo design assignment was carried out for a leadership coach that enables business professionals to become more efficient at supervising people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell their previously owned goods to other sports enthusiasts.

I tailored their Maine logo design design with an illustration which captures the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo design MQ ranches, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design

The MQ farms company logo design wasn’t really developed for an Maine area farm it was in reality devised for an investments broker, and this company was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a brand mark that projects esteem, effectiveness, and luxury.

 Maine Logo design for a not-for-profit, Turning Point Solutions - the logo design function for externally facing arrowhead and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st go.

Logo designed for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Branding

I’ve crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to develop a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.