Maine Logo Design

Virtually every new Maine  venture realizes that they need a logo, however few entrepreneurs fully are aware of the crucial role their logo can perform in their success, or the reason that one business logo functions more effectively than another. A logo has an instant and lasting impact on the growth of a company, select the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Maine businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos do not require contemplation, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo should be timeless and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a Maine coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an older section of the town and wished to visualize an old-fashioned tone without appearing as boring or low energy. I achieved both of these jobs via designing a sign design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscope slide as well as bacteria developed for Maine clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, especially the branch of medicine which deals with the laboratory assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and more unforgettable.

logo style with a jumping green frog made for a family fun center in Maine.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, as well as a tree - designed for Maine traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector because travel photographers don’t capture places or things but instead project emotional journeys through the images they capture. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of most professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I attempted to do something comparable to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Maine  logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

Maine logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, really did not care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I urge them to share it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced opinions on the worthiness of a design concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their logo recognize how crucial a logo is for their organization so they are much more invested in the end result. Every logo design project possesses it’s allotment of hurdles, but the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Maine book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most necessary part of a published book considering that it is often the initial thing a person views in the bookstore. With regard to a publisher, it’s the most ideal opportunity that they will likely ever get to spotlight their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many occurrences one of the things people often tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a spirit of airline flight and it was certainly a success.

Maine logo style used for advertising as well as a label design for Vintage Case includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be much older cases. For this business logo design I sought to come up with a logo that offered a fluid vintage feel to it and could easily be used for every thing from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in Maine, style include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo projects due to the fact that it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the exact same way dentists do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design includes 4 personalities surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo design created for a hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed a sense of simplicity and connection for their new hair studio. I came up with a concept which did not go the obvious course of making just a stylized orchid but rather delivered a business logo which suggested an orchid in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo design is in most cases the incorrect course and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they really wanted to forecast to their customers.

Arabian horse logo layout produced for a horse cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo concept customized to illustrate the unique physical traits of the Arabian breed of horses. With an unique head shape and very high tail posture, the Arabian is one of the most easily recognizable horse types in the world.

Las Cafe logo layout a small dining establishment, layout consists of a customized script font style which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design contains a changed manuscript font which hovers over a team of elaborate lines and also dots.

Logo layout for a software application programmer the layout functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in quite a few cases the substance behind a business logo is equally as important as how it brands the organization it stands for.

Evolve logo design created for a Maine interior developer, layout feature a collection of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Maine  interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, coordinates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location evaluations, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Maine logo design job was done for a management advisor that enables business leaders to become more efficient at overseeing people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a place to market their previously owned items to other sports enthusiasts.

I tailored their Maine logo design using an illustration that seizes the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo style MQ ranches, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually designed for an Maine  farm it was really designed for an investments broker, and this particular logo design was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop a graphic that projected assurance, effectiveness, and luxury.

 Maine  Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for ostensibly dealing with arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the first go.

Logo designed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to produce a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.