Maine Logo Design

Every new Maine organization realizes that they require a logo, however few new business owners fully grasp the key role their business logo will make in their financial success, or exactly why one logo functions better than another. A business logo has an instant and long term impact on the success of a business, select the correct one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the life span of a business.

The logos presented in the ImageCo portfolio help Maine  businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a glance.
  2. Scalability: from labels to movie screens a scalable business logo will stay legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo must be ageless and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo style of a bicycle developed for a Maine, Maine coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an older section of the community and really wanted to project a vintage feel without coming across as stodgy or low energy. I fulfilled the two tasks by means of developing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and germs designed for Maine, Maine clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and outcomes of diseases, especially the branch of healthcare which works with the laboratory examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and more unforgettable.

logo style with a jumping green frog designed for a family members enjoyable facility in Maine, Maine.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, and a tree - made for Maine, Maine travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot locations or things but instead project emotional experiences by means of the pictures they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Maine logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Maine logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this particular kind of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family members as well as with people that they don’t even know so as to get unbiased viewpoints on the worthiness of a concept. Fortunately, he discussed it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to create their business logo realize how essential a logo design is for their business so they are much more vested in the outcome. Every logo project possesses it’s portion of obstacles, but the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Maine, Maine book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it is the most necessary part of a published book given that it is often the first thing a person views in the book shop. With respect to a publisher, it’s the optimal opportunity that they will likely ever get to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many instances one of the aspects folks often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was surely a success.

 Maine logo style used for advertising and marketing as well as a label design for Vintage Situation features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be older cases. For this custom logo concept I sought to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Maine, Maine, design consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo projects due to the fact that it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to company marketing, if dining establishments approached their branding in the exact same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo includes 4 personalities surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo design produced for a hair layout studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which conveyed a spirit of contentment and elegance for their new hair salon. I created a design that did not go the obvious path of making merely a stylized orchid but rather created a logo design that implied an orchid in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo design is in most cases the wrong path and in this case, the design ended up not being about the flower but alternately laid the attention on the perception that they wanted to transmit to their customers.

Arabian horse logo style created for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original logotype concept fashioned to symbolize the unique physical traits of the Arabian type of horses. With a different head shape and higher tail carriage, the Arabian is one of the most immediately identifiable equine breeds in the whole world.

Las Cafe logo style a little restaurant, design consists of a customized script font style which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design includes a customized script font which hovers above a group of ornate lines as well as dots.

Logo style for a software program designer the layout attributes as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in quite a few cases the meaning supporting a logo design is equally as important as how it brands the company it stands for.

Progress logo layout created for a Maine, Maine indoor designer, design function a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Maine, Maine interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Maine, Maine logo design project was completed for a leadership coach that enables business professionals to become more effective at handling people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was ready for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to sell off their used goods to other sports enthusiasts. I created their Maine logo design dsign along with an image that garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really created for an Maine, Maine regional farm it was really developed for an investments broker, and this brand was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make an identity that projects trust, success, and affluence.

 Maine Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for ostensibly dealing with arrow as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular instance, I nailed a bullseye with the 1st try.

Logo design developed for using an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to develop a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.