Auburn, Maine Logo Design

Every new Auburn business person understands that they need a logo, yet few entrepreneurs thoroughly realize the vital role their business logo can take in their becoming successful, or the reason that one logo performs better than another. A logo has a critical and long-term impact on the viability of a business, choose the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Auburn, Maine companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo should be lasting and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bike produced for a Auburn, Maine coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an older part of the city and really wanted to project a vintage tone without appearing as boring or low energy. I accomplished each of the tasks by means of designing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo design with a microscope slide and germs made for Auburn, Maine medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and outcomes of diseases, mainly the branch of healthcare that deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and much more unforgettable.

logo design with a jumping green frog made for a family members enjoyable center in Auburn, Maine.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, as well as a tree - created for Auburn, Maine travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot places or things but rather convey emotional journeys through the images they capture. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of almost all good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Auburn logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Auburn logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, even though he liked the concept, didn’t care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific kind of sea bird.

When I turn a design over to a client I urge them to share it with friends and family as well as with people that they don’t even know so as to get unprejudiced point of views on the value of a design. Fortunately, he discussed it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that tend to hire an expert to design their business logo realize how important a logo is for their organization so they are much more invested in the outcome. Every logo design project possesses it’s allotment of difficulties, however the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Auburn, Maine book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most crucial part of a printed book given that it is often the primary thing a person sees in the book shop. Regarding a publisher, it’s the optimal opportunity that they will ever have to promote their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases one of the traits people usually tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was definitely a success.

 Auburn logo design made use of for advertising and marketing and also a label layout for Vintage Case includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be vintage cases. For this brand design I attempted to come up with a logo that provided a fluid old style feel to it and could be used for anything from a web site to a label on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Auburn, Maine, layout consist of an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo jobs because it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo features 4 personalities startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself will never have the chance to be understood.

Logo style created for a hair layout studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected an atmosphere of serenity and class for their new hair studio. I created a concept that did not go the obvious direction of crafting just a stylized orchid but instead designed a company logo that implied an orchid in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is frequently the wrong path and in this case, the design ended up not being about the orchid but alternately put the attention on the perception that they really wanted to project to their clients.

Arabian horse logo style created for a horse cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo design tailored to embody the unique physical traits of the Arabian pedigree of horses. By having an identifiable head shape and very high tail carriage, the Arabian is one of the most immediately recognizable equine types in the world.

Las Cafe logo style a little dining establishment, style includes a modified script font style which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design contains a changed script font which floats over a team of ornate lines as well as dots.

Logo style for a software designer the design attributes and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the meaning behind a logo design is equally as important as how it serves the organization it represents.

Evolve logo style produced for a Auburn, Maine indoor developer, style function a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Auburn, Maine interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have actually been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Auburn, Maine logo design job was carried out for a management specialist that assists business leaders to develop into more effective at handling people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell their used items to other sports enthusiasts. I tailored their Auburn logo dsign with a graphic that seizes the interest of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually developed for an Auburn, Maine regional farm it was really created for a commodities broker, and this particular trademark was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a graphic that projected trust, financial success, and luxury.

 Auburn Logo design for a nonprofit, Transforming Factor Solutions - the logo style function for outwardly encountering arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Luckily, in this particular case, I struck a bullseye with the very first try.

Logo created for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the business owner to produce a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.