Augusta Logo Design

Every new Augusta business realizes that they need a logo, yet few new business owners fully grasp the vital role their company logo can play in their becoming successful, or exactly why one business logo works far better than another. A logo has an immediate and long-term influence on the success of a company, select the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Augusta businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a business logo needs to be lasting and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bike developed for a Augusta coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an old section of the community and really wanted to project a vintage atmosphere without appearing as stodgy or low energy. I accomplished both tasks via designing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide as well as bacteria created for Augusta medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and effects of diseases, mainly the branch of medicine which works with the laboratory assessment of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and a lot more memorable.

logo style with a leaping environment-friendly frog made for a family members enjoyable center in Augusta.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - designed for Augusta travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but instead project emotional journeys through the photos they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with just words. I attempted to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Augusta logo design but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Augusta logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and family as well as with other people that they don’t actually know so as to get impartial judgements on the worthiness of a concept. Fortunately, he shared it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to design their logo design understand how essential a logo design is for their company so they are much more invested in the final result. Every logo job has it’s portion of difficulties, however the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Augusta book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most critical part of a published book because it is often the first thing a person sees in the bookstore. With regard to a publisher, it’s the optimal opportunity that they will ever have to spotlight their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many instances 1 of the aspects consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was undoubtedly a victory.

 Augusta logo style made use of for advertising and marketing and also a tag style for Vintage Case includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be vintage cases. For this brand concept I strove to come up with a logo that had a fluid retro feel to it and could be used for anything from a website to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Augusta, design consist of an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo design jobs considering that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 characters surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo layout created for a hair layout workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that communicated an atmosphere of simplicity and class for their new hair studio. I came up with a concept which did not go the obvious course of crafting just a stylized orchid but rather created a company logo that suggested a flower in the pattern of a swirl blended in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating above the image itself. The obvious path in creating a business logo is frequently the wrong course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the emotion that they really wanted to transmit to their patrons.

Arabian equine logo design produced for a horse ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logo concept styled to exemplify the unique physical traits of the Arabian type of equines. With a different head shape and high tail carriage, the Arabian is one of the most easily identifiable horse lineages in the world.

Las Cafe logo style a little dining establishment, style includes a modified script font which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, layout consists of a customized manuscript font which floats over a group of ornate lines and dots.

Logo style for a software program programmer the design features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the substance behind a logo is equally as important as how it brands the enterprise it stands for.

Evolve logo style produced for a Augusta interior developer, design feature a collection of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Augusta interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, research, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Augusta logo design project was undertaken for a management guide that aids business professionals to develop into more effective at handling people, expectations, and profitability.

A logo style featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to market their pre-owned items to other sports enthusiasts. I designed their Augusta logo design dsign utilizing a graphic that garners the attention of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually designed for an Augusta regional farm it was in reality designed for a products broker, and this particular logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projects confidence, effectiveness, and opulence.
Logo design created for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to design a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.