Lewiston, Maine Logo Design

Each and every new Lewiston company understands that they require a logo, however few new business owners fully grasp the pivotal role their logo will take in their success, or the reason that one logo design functions better than another. A business logo has a critical and lasting influence on the prosperity of a business, go with the correct one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help Lewiston, Maine companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at every size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Lewiston, Maine coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an older part of the community and wished to cast a nostalgic feel without coming across as uninteresting or low energy. I accomplished both of these tasks by designing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscope slide as well as bacteria created for Lewiston, Maine clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, especially the branch of medicine which works with the laboratory examination of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Usually I try not to be overly literal with a concept and to a point, this design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and even more memorable.

logo design with a jumping environment-friendly frog designed for a family members enjoyable facility in Lewiston, Maine.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a route, a stream, and also a tree - created for Lewiston, Maine traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture locations or things but instead convey emotional journeys by means of the images they record. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first view, which I think is representative of most professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lewiston logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Lewiston logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with people that they don’t even know so as to get unprejudiced viewpoints on the merit of a design concept. Fortunately, he discussed it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their logo realize how crucial a logo is for their company so they are way more invested in the result. Every logo job has it’s allotment of hurdles, however the largest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Lewiston, Maine publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most necessary part of a printed book since it is in most cases the very first thing a person sees in the bookstore. With respect to a publishing company, it’s the absolute best opportunity they will likely ever get to publicize their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases one of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was undoubtedly a success.

 Lewiston logo design utilized for advertising as well as a label style for Vintage Case includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be vintage cases. For this business logo design I tried to come up with a logo that had a fluid nostalgic feel to it and could be utilized for everything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Lewiston, Maine, design consist of an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design jobs considering that it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design includes 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the chance to be comprehended.

Logo style developed for a hair style workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which conveyed a feeling of tranquility and connection for their new hair salon. I created a concept which didn’t go the obvious route of crafting simply a stylized orchid but alternatively delivered a logo design which implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a business logo is in most cases the wrong path and in this case, the design ended up not being about the orchid but alternately put the attention on the perception that they really wanted to forecast to their customers.

Arabian steed logo layout produced for a steed cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo design styled to manifest the unique physical traits of the Arabian breed of horses. By having an unique head shape and high tail carriage, the Arabian is one of the most easily recognizable equine breeds in the entire world.

Las Cafe logo layout a tiny dining establishment, style includes a customized script font which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, style consists of a changed manuscript font which hovers over a group of elaborate lines as well as dots.

Logo layout for a software program programmer the design attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in many cases the significance supporting a company logo is equally as important as how it serves the enterprise it represents.

Progress logo design developed for a Lewiston, Maine indoor designer, layout attribute a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lewiston, Maine interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have actually been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lewiston, Maine logo design assignment was undertaken for a management specialist that enables business professionals to develop into more efficient at managing people, expectations, and productivity.
A logo design including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned items to other sports enthusiasts. I designed their Lewiston logo design dsign along with an image that grabs the attention of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually composed for an Lewiston, Maine area farm it was actually designed for a commodities broker, and this company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a graphic that projected self-assurance, success, and opulence.

 Lewiston Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for externally dealing with arrowhead and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the very first try.

Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the business owner to produce a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.