Lewiston Logo Design

Every new Lewiston venture realizes that they need a logo, however few entrepreneurs entirely grasp the crucial role their business logo will perform in their financial success, or precisely why one logo design functions far better than another. A logo design has an instant and long-term influence on the financial success of a company, choose the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the life of a business. The logos included in the ImageCo portfolio help Lewiston businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be enduring and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike created for a Lewiston coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an older section of the city and wished to project a nostalgic vibe without coming across as boring or low energy. I achieved each of the jobs by creating a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide as well as germs designed for Lewiston clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and consequences of diseases, especially the branch of healthcare which works with the clinical examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more interest grabbing and more memorable.

logo design with a jumping eco-friendly frog created for a family fun center in Lewiston.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and a tree - designed for Lewiston travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers don’t capture locations or things but rather communicate emotional journeys by means of the photos they capture. The thought behind this logo design was to use negative space to project more than what was visible upon first view, which I think is representative of most good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I attempted to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lewiston logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Lewiston logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, while he loved the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular type of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t even know so as to get objective judgements on the benefit of a design. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their logo design recognize how important a logo design is for their company so they are much more invested in the end result. Every logo project has it’s portion of obstacles, however the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Lewiston book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it really is the most vital part of a published book given that it is in most cases the first thing a person views in the bookstore. Concerning a publishing company, it’s the absolute best opportunity that they will likely ever get to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many instances one of the things people tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of air travel and it was certainly a victory.

 Lewiston logo design utilized for advertising and marketing and also a label layout for Vintage Instance features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be much older cases. For this custom logo design I strove to come up with a logo that possessed a fluid vintage feel to it and could be used for everything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Lewiston, design include an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo jobs considering that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the exact same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 personalities surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how individuals should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself will never have the opportunity to be comprehended.

Logo layout developed for a hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed a spirit of calmness and class for their new hair studio. I came up with a design that did not go the obvious path of creating just a stylized orchid but alternatively created a logo design that implied a flower in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is usually the wrong course and in this case, the design ended up not being about the orchid but alternately laid the focus on the perception that they wanted to forecast to their customers.

Arabian horse logo style developed for an equine cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo concept customized to epitomize the unique physical traits of the Arabian breed of horses. By having a different head shape and higher tail carriage, the Arabian is one of the most immediately identifiable horse breeds in the entire world.

Las Cafe logo style a little dining establishment, design contains a customized script font style which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style includes a modified script typeface which hovers over a team of ornate lines as well as dots.

Logo style for a software programmer the design functions and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the significance supporting a logo is equally as important as how it brands the company it stands for.

Develop logo style created for a Lewiston interior developer, layout function a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lewiston interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, site evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lewiston logo design assignment was carried out for a leadership consultant that enables business leaders to become more successful at managing people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their used products to other sports enthusiasts. I tailored their Lewiston logo dsign with an illustration which garners the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really designed for an Lewiston regional farm it was really developed for a products broker, and this brand was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a graphic that projects confidence, financial success, and affluence.
Logo created for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to develop a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.