Portland Logo Design

Every new Portland organization knows they require a logo, but few new business owners entirely are aware of the vital role their logo design will take in their success, or exactly why one business logo functions better than another. A business logo has an immediate and sustaining effect on the growth of a company, select the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Portland businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require consideration, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bike created for a Portland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an old section of the community and really wanted to visualize an old-fashioned tone without coming across as boring or low energy. I accomplished both of these jobs by developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also germs created for Portland medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, mainly the field of medicine which works with the clinical assessment of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and even more meaningful.

logo style with a jumping green frog designed for a family members fun facility in Portland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and also a tree - made for Portland travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional experiences through the pictures they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I attempted to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Portland logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Portland logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family as well as with folks that they don’t actually know so as to get neutral judgements on the worthiness of a concept. Fortunately, he talked about it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo design realize how important a logo design is for their business so they are way more invested in the final result. Every logo project possesses it’s allotment of difficulties, but the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Portland book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it really is the most essential part of a published book due to the fact that it is usually the very first thing a person sees in the bookstore. With respect to a publisher, it’s the optimal opportunity that they will ever have to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many cases one of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was undoubtedly a success.

 Portland logo layout utilized for marketing as well as a tag design for Vintage Case includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be older cases. For this brand design I strove to come up with a logo that offered a fluid vintage feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Portland, design include an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo jobs because it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company branding, if dining establishments approached their advertising in the same way dental practitioners do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design includes 4 personalities surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people should think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the chance to be comprehended.

Logo design developed for a hair layout workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that conveyed a spirit of serenity and elegance for their new hair salon. I came up with a design which didn’t go the obvious course of making merely a stylized orchid but rather delivered a logo design which suggested a flower in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo is usually the incorrect course and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they wanted to project to their patrons.

Arabian horse logo style created for a horse ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique custom logo concept styled to illustrate the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and very high tail carriage, the Arabian is one of the most immediately recognizable equine breeds in the entire world.

Las Coffee shop logo style a little restaurant, design includes a changed script typeface which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design contains a modified script font style which hovers over a group of elaborate lines and dots.

Logo design for a software program developer the layout features and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the meaning behind a business logo is just as important as how it brands the organization it stands for.

Evolve logo style created for a Portland interior designer, layout attribute a series of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location assessments, programming, study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have actually been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Portland logo design assignment was done for a leadership specialist that enables business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell off their secondhand items to other sports enthusiasts. I created their Portland logo design dsign with an image which captures the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually created for an Portland regional farm it was actually developed for an investments broker, and this company logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projected self-assurance, success, and wealth.
Logo designed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to design a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.