Portland, Maine Logo Design

Virtually every new Portland company understands that they are in need of a logo, yet few new business owners fully comprehend the essential role their business logo can take in their becoming successful, or precisely why one business logo performs more effectively than another. A logo has an instant and sustaining influence on the financial success of a company, go with the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help Portland, Maine companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo should be ageless and should feel as relevant today, tomorrow, and forty years from now.
Retro logo layout of a bike created for a Portland, Maine coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually launching in an older part of the town and wished to visualize an old-fashioned vibe without coming across as boring or low energy. I achieved both of these tasks by means of creating a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and bacteria created for Portland, Maine clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and effects of diseases, mainly the branch of medicine which deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and more memorable.

logo design with a leaping eco-friendly frog developed for a household enjoyable center in Portland, Maine.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, and a tree - designed for Portland, Maine traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional journeys by means of the images they record. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Portland logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Portland logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, while he loved the concept, didn’t care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this specific variety of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and colleagues and family as well as with individuals that they don’t even know so as to get impartial judgements on the benefit of a design. Fortunately, he talked about it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that have a tendency to hire an expert to create their logo understand how vital a logo design is for their organization so they are way more invested in the result. Every logo design project has it’s allotment of challenges, however the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Portland, Maine book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it is the most important part of a printed book because it is ordinarily the primary thing a person views in the book shop. Regarding a publishing company, it’s the optimal opportunity that they will ever have to publicize their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances one of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was surely a winner.

 Portland logo design utilized for advertising and a label design for Vintage Instance features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be antique cases. For this custom logo concept I strove to come up with a logo that had a fluid old-fashioned feel to it and could be used for everything from a website to a label on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in Portland, Maine, style include an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo jobs due to the fact that it seems that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the exact same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design features 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe specifically how people ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be comprehended.

Logo layout produced for a hair style studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried a feeling of peace and class for their new hair studio. I came up with a concept which did not go the obvious route of crafting just a stylized orchid but instead crafted a logo that suggested an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo is generally the wrong route and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they really wanted to forecast to their clients.

Arabian horse logo layout created for a steed cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique logo design customized to illustrate the unique physical traits of the Arabian pedigree of equines. By having an unique head form and very high tail carriage, the Arabian is one of the very most immediately recognizable horse lineages in the entire world.

Las Cafe logo style a tiny restaurant, style includes a changed manuscript font which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style consists of a customized manuscript font style which floats above a group of luxuriant lines and dots.

Logo style for a software programmer the style functions as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in many cases the meaning supporting a logo is equally as important as how it brands the enterprise it stands for.

Develop logo design developed for a Portland, Maine interior developer, layout attribute a series of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portland, Maine interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, location inspections, programming, investigation, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words advanced have actually been changed to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Portland, Maine logo design assignment was performed for a leadership coach that assists business professionals to develop into more efficient at supervising people, expectations, and productivity.
A logo design including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell their previously owned goods to other sports enthusiasts. I tailored their Portland logo design dsign using an illustration that pulls in the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really designed for an Portland, Maine regional farm it was actually designed for a products broker, and this particular trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a graphic that projected esteem, effectiveness, and prosperity.

 Portland Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for ostensibly dealing with arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the 1st go.

Logo design created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the owner to produce a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.