Acute Care 360 ImageCo, Portland, Maine, ME,

ImageCo, Portland, Maine, ME,

Evolv Design logo designed by ImageCo, Portland, Maine, ME,

Red Panda Publishers logo designed by ImageCo, Portland, Maine, ME,

Portland, Maine, ME,

ImageCo, Portland, Maine, ME,

ImageCo, Portland, Maine, ME,
Mid Valley Pathology logo designed by ImageCo, Portland, Maine, ME,

FSA OK logo designed by ImageCo, Portland, Maine, ME,

Emerald Heights logo designed by ImageCo, Portland, Maine, ME,

Club Sapphire logo designed by ImageCo, Portland, Maine, ME,

Downtown Dogs logo designed by ImageCo, Portland, Maine, ME,

WSBA logo designed by ImageCo, Portland, Maine, ME,

Ferry Street Coffee Company logo designed by ImageCo, Portland, Maine, ME,

Stoney Forensic logo designed by ImageCo, Portland, Maine, ME,

Smart kernels logo designed by ImageCo, Portland, Maine, ME,

Memorable Logos That Tell Stories and Connect Emotionally

Developing a brand identity or a business logo that is both unforgettable and expresses the story of who you are or what you do is a significant task. The difficulty is to make a design that is simple enough to be understood at a glance and conveys enough relevant information that it can express who you are. However no logo can genuinely tell your story or summarize your organization, and moving down that road frequently makes for a logo design that accomplishes neither. But, in experienced hands, it is quite possible to strike a balance between both and create a brand identity that both informs and emotes and hitting that sweet spot is what every business should wish for from their logo designer.

ImageCo is one person, Tim Garner, I am an independent branding specialist. For over 20 years I ‘ve been designing memorable logos and brand identity designs that tell stories and resonate with clients. However don’t take my word for it, just check out my brand portfolio and see for yourself. I don’t claim that I am the greatest logo designer in the world, but, I do know what I am actually doing and my customers tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such fervor by people operating in the branding sector, that a person might wonder why so many people in branding firms despise logos as much as they appear to. It is quite true that your logo is not your business’s brand, but what does that mean for a brand that has no logo? One thing is quite certain, it ensures that a brand with no logo will be faceless and easily forgotten.

Without a visual identity, an organization’s brand is nothing more than a fading memory because consumers would have nothing to anchor their brand experiences too.

Some people compare a business’s logo to a smile or a handshake which is slightly true, however it’s actually much more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a business’s brand. A logo serves as an anchor since the entire brand experience is secured to it. It is also a brand’s cornerstone, because a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once it is laid it will be the guiding reference point for every stone that comes after it. A logo works in the same way, it is a foundational element that supports the organization it represents, and it also serves as a reference that guides a brand as it expands.

ImageCo is a brand identity business and our objective is to help our clients lay that cornerstone and drop that anchor. We help organizations look established, more refined, and more professional. This ensures that our clients will always be considered, and are not only worthy of a seat at the table, but look like they should be seated at the head of that table.

Portland LOGO DESIGN​

For over twenty years ImageCo has been helping business owners cultivate unforgettable brands. We have done brand design work for ranchers, colleges, diamond miners, wedding singers, diners, retail stores, and practically every other kind of business you can imagine. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be utilized as an electric sign. As a result of our sign first approach our identity designs can, and have been utilized in everything from clothing labels to billboards. Our sign first method ensures that our logo designs are equally effective whether they are used in television commercials or website apps, they are consistently recognizable, understood, and remembered regardless of size or use.

American Made ★ Design

The one difference which truly sets ImageCo apart from other design agencies that you may have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to do, we perform in-house. Irrespective of the kind of project we accept, logo, web page, trade show banners, or electric sign, we do not, and never will job out our client’s projects to 3rd parties located outside the United States. Whenever you call us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and determines the terms of how we do business.

QUALITIES OF A GOOD LOGO DESIGN

Nearly every new Portland organization understands that they require a logo, however few new business owners thoroughly recognize the crucial role their business logo can perform in their becoming successful, or precisely why one business logo works more effectively than another. A logo design has an instant and long-term influence on the success of a business, choose the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help Portland businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in just a glance.
  2. Scalability: from label to store signs a scalable logo design will stay legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they brand.
  5. Relevance: a logo design should be lasting and should feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It is both a verb and a noun, it is an identifying mark as well as the act of denoting something to make sure that it could be recognized, its genesis comes from the mark burned onto animals. Nowadays a brand indicates practically anything with an intention, regardless if it be revenue or government agencies, a brand is an inherent aspect of defining the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are all from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target market, it’s goal is to develop a mental image that the audience can connect to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody states the names Ferrari or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals buy those products. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the beginning of the majority of branding firms you’ll find that they are frequently re-branded advertising and marketing companies. When somebody claims they are in advertising and marketing most individuals will likely have an idea about what they do. However when someone states “I am in branding”… it simply seems much more attractive, maybe it’s because most individuals do not recognize what it indicates to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that describes the visual components of a product or company that influence perceptions. This primarily includes the name, the logo, the product packaging, the different colors used yet can also include sound, lights, texture, signs, really anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps form the perception of a firm, a product or a company. Brand identity designers produce logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, and brochures. Some visual designers also design web sites as well as software interfaces. The important function of a brand identity designer is to establish the visual cues and also an emotional tone with the goal of influencing actions, outcomes as well as understandings.

select logos & signs

Retro logo design of a bike produced for a Portland coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an older part of the community and really wanted to project a vintage vibe without appearing as uninteresting or low energy. I accomplished the two tasks via developing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide and also bacteria designed for Portland clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and consequences of diseases, mainly the branch of medicine which deals with the laboratory assessment of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and a lot more unforgettable.

logo layout with a leaping environment-friendly frog made for a family members fun center in Portland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - designed for Portland travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but instead reveal emotional experiences through the photos they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with just words. I tried to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Portland logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Portland logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, even though he liked the concept, didn’t care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family members as well as with folks that they don’t even know so as to get impartial assessments on the worthiness of a design concept. Fortunately, he talked about it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world because the people that are inclined to hire a professional to design their business logo comprehend how vital a logo design is for their company so they are much more invested in the outcome. Every logo project possesses it’s allotment of obstacles, but the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Portland publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it is the most necessary part of a published book considering that it is ordinarily the very first thing a person sees in the book store. With regard to a publishing company, it’s the best opportunity they will ever get to advertise their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many cases one of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of air travel and it was surely a success.

 Portland logo style utilized for marketing and a tag layout for Vintage Instance includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that looked to be antique cases. For this custom logo concept I attempted to come up with a logo that provided a fluid vintage feel to it and could be used for every thing from a web page to a label on brand new cases that looked like they were from another point in time.

Logo produced for an orthodontist in Portland, design consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo features 4 characters startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to describe precisely how individuals ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be understood.

Logo design produced for a Portland hair layout workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that communicated a spirit of simplicity and elegance for their new hair salon. I created a concept that did not go the obvious course of crafting merely a stylized orchid but rather designed a logo which suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo design is oftentimes the wrong route and in this case, the design ended up not being about the orchid but instead put the focus on the feeling that they wanted to project to their clients.

Arabian horse logo layout produced for a steed cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo concept fashioned to symbolize the unique physical traits of the Arabian pedigree of equines. By having an unique head form and very high tail carriage, the Arabian is one of the very most easily recognizable equine lineages in the entire world.

Las Cafe, A Portland restaurant logo layout a little restaurant, design consists of a customized script font style which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout contains a modified manuscript typeface which floats above a group of ornate lines as well as dots.

Logo design for a software application designer the design attributes and also renowned Portland aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in quite a few cases the significance supporting a company logo is just as important as how it serves the business it stands for.

Progress logo layout produced for a Portlandinterior designer, design function a series of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, location inspections, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Portland, the personalities for letter V and A in middle of the word progressed have actually been modified to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Portland logo design project was completed for a leadership advisor that enables business leaders to develop into more effective at managing people, expectations, and profitability.

A Portland business logo design including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to sell their previously owned items to other sports enthusiasts.

I tailored their Portland logo design along with an illustration that garners the interest of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Portland company logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really designed for an Portland regional farm it was actually developed for a products broker, and this trademark was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a graphic that projected self-confidence, financial success, and opulence.

 Portland Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for outwardly facing arrowhead and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the first go.

Logo developed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a renowned Portland sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to develop a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.