Saco, Maine Logo Design

Each and every new Saco organization realizes that they are in need of a logo, however few entrepreneurs fully recognize the key role their logo will perform in their financial success, or the reason that one logo functions far better than another. A company logo has an immediate and long term influence on the viability of a business, choose the right one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the life of a business.

The logos presented in the ImageCo portfolio help Saco, Maine businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from labels to billboards a scalable logo design will remain legible and equally emotive at any scale.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be lasting and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bike developed for a Saco, Maine coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an old part of the community and wanted to visualize a nostalgic feel without coming across as monotonous or low energy. I achieved each of the tasks via creating a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and bacteria designed for Saco, Maine clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and effects of diseases, especially the branch of medicine which deals with the clinical assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and a lot more meaningful.

logo style with a leaping green frog created for a household fun center in Saco, Maine.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and also a tree - designed for Saco, Maine traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers don’t capture locations or things but rather communicate emotional journeys by means of the images they record. The idea behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Saco logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Saco logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, even though he loved the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family as well as with other people that they don’t even know so as to get honest viewpoints on the benefit of a concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo design recognize how important a logo design is for their organization so they are much more vested in the outcome. Every logo job possesses it’s allotment of difficulties, however the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Saco, Maine publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it is the most crucial part of a published book because it is usually the initial thing a person sees in the book shop. Concerning a publisher, it’s the opportunity they will ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many occurrences one of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was certainly a success.

 Saco logo design made use of for advertising and marketing and a tag design for Vintage Situation includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be much older cases. For this brand concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for anything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Saco, Maine, layout include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo projects because it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the very same way dental offices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo includes 4 characters surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself will never have the likelihood to be understood.

Logo design produced for a hair design studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that conveyed a spirit of serenity and connection for their new hair studio. I created a concept that didn’t go the obvious path of making just a stylized orchid but instead delivered a logo that implied an orchid in the pattern of a swirl featured in to the letter O in the title and by placing attention on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is frequently the wrong path and in this case, the design ended up not being about the flower but instead put the importance on the emotion that they wanted to project to their patrons.

Arabian horse logo design developed for a steed cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo design customized to epitomize the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and high tail carriage, the Arabian is one of the most quite easily recognizable horse lineages in the whole world.

Las Cafe logo style a little dining establishment, layout includes a customized manuscript font style which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout includes a modified manuscript font style which floats over a group of elaborate lines as well as dots.

Logo design for a software program designer the design features as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the substance behind a logo design is just as important as how it brands the company it represents.

Progress logo style developed for a Saco, Maine interior developer, layout feature a series of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Saco, Maine interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site assessments, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Saco, Maine logo design job was done for a management expert that aids business professionals to become more efficient at handling people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a place to market their secondhand equipment to other sports enthusiasts. I tailored their Saco logo design dsign using an image which pulls in the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually developed for an Saco, Maine area farm it was in reality designed for a products broker, and this creative logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a graphic that projects self-confidence, financial success, and wealth.

 Saco Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for externally facing arrowhead and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the first shot.

Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to design a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.