South Portland, Maine Logo Design

Virtually every new South Portland venture realizes that they require a logo, yet few entrepreneurs entirely recognize the essential role their company logo will take in their becoming successful, or why one logo functions more effectively than another. A logo design has an immediate and lasting impact on the prosperity of a company, select the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the life of a company.

The logos presented in the ImageCo portfolio help South Portland, Maine companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be enduring and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a South Portland, Maine coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an older part of the area and wished to cast a vintage vibe without coming across as stodgy or low energy. I achieved both of these tasks by developing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscope slide and also bacteria created for South Portland, Maine clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, especially the branch of healthcare which deals with the clinical assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and much more meaningful.

logo design with a leaping green frog designed for a family members fun center in South Portland, Maine.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - created for South Portland, Maine travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but rather project emotional journeys through the images they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon initial glance, which I think is representative of most professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  South Portland logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 South Portland logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and family members as well as with individuals that they don’t actually know so as to get unprejudiced viewpoints on the benefit of a concept. Fortunately, he shared it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to create their business logo comprehend how vital a logo design is for their organization so they are way more vested in the outcome. Every logo design project has it’s portion of obstacles, however the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for South Portland, Maine publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most important part of a printed book due to the fact that it is ordinarily the initial thing a person views in the book store. Regarding a publishing company, it’s the optimal opportunity that they will likely ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many instances one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was surely a victory.

 South Portland logo layout utilized for marketing and also a label design for Vintage Case includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be vintage cases. For this brand design I tried to come up with a logo that had a fluid old-fashioned feel to it and could be used for every thing from a website to an insignia on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in South Portland, Maine, layout include an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo jobs considering that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo includes 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo layout developed for a hair layout workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that related a spirit of tranquility and elegance for their new hair studio. I created a design which did not go the obvious direction of designing simply a stylized orchid but rather created a business logo which implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is generally the incorrect path and in this case, the design ended up not being about the flower but instead placed the importance on the emotion that they really wanted to transmit to their clients.

Arabian equine logo design created for an equine cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logo design fashioned to epitomize the unique physical traits of the Arabian breed of horses. With a different head form and higher tail carriage, the Arabian is one of the most quite easily recognizable equine breeds in the whole world.

Las Cafe logo design a little restaurant, style consists of a customized script font which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, design includes a changed manuscript typeface which hovers above a group of luxuriant lines and dots.

Logo style for a software program developer the style features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the meaning behind a company logo is equally as important as how it serves the enterprise it represents.

Progress logo layout developed for a South Portland, Maine indoor developer, design feature a collection of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Portland, Maine interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site inspections, programming, study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have actually been changed to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular South Portland, Maine logo design job was undertaken for a management expert that enables business leaders to become more efficient at managing people, expectations, and profitability.
A logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a location to market their used goods to other sports enthusiasts. I created their South Portland logo dsign along with an illustration which seizes the interest of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really produced for an South Portland, Maine area farm it was really created for a products broker, and this particular company was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop an identity that projected assurance, success, and wealth.

 South Portland Logo design for a not-for-profit, Turning Point Solutions - the logo style attribute for ostensibly encountering arrowhead and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the very first try.

Logo design designed for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to produce a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.