South Portland Logo Design

Each and every new South Portland organization understands that they are in need of a logo, however few new business owners fully recognize the crucial role their logo can make in their becoming successful, or the reason that one business logo works better than another. A logo has a critical and sustaining effect on the growth of a company, select the correct one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help South Portland companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle produced for a South Portland coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an older section of the community and really wanted to visualize a nostalgic tone without coming across as monotonous or low energy. I fulfilled the two tasks via developing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscope slide and also bacteria designed for South Portland clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and effects of diseases, mainly the branch of healthcare which works with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and more memorable.

logo style with a leaping environment-friendly frog developed for a family enjoyable center in South Portland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - created for South Portland traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences by means of the pictures they record. The idea behind this logo concept was to use negative space to project more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  South Portland logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 South Portland logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this specific type of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with other people that they don’t even know so as to get neutral assessments on the merit of a concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to create their business logo realize how important a logo is for their business so they are much more vested in the result. Every logo design job has it’s portion of obstacles, but the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for South Portland book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it is the most crucial part of a published book because it is ordinarily the initial thing a person sees in the book shop. Regarding a publisher, it’s the best opportunity they will ever have to spotlight their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances 1 of the traits consumers tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was surely a success.

 South Portland logo style made use of for advertising and marketing and a label style for Vintage Instance includes an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which appeared to be vintage cases. For this logo design I tried to come up with a logo that offered a fluid old style feel to it and could be used for everything from a web page to a label on brand new cases that looked like they were from another point in time.

Logo design developed for an orthodontist in South Portland, layout consist of an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo projects because it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo includes 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be understood.

Logo style developed for a hair design studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that related a sense of peace and elegance for their new hair studio. I came up with a concept that did not go the obvious direction of making merely a stylized orchid but alternatively delivered a business logo which suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo is oftentimes the incorrect course and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they really wanted to forecast to their patrons.

Arabian steed logo layout produced for a steed cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo design fashioned to illustrate the unique physical traits of the Arabian kind of horses. With a distinctive head form and high tail posture, the Arabian is one of the highly easily identifiable equine types in the world.

Las Coffee shop logo layout a tiny dining establishment, layout contains a changed manuscript font which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, layout includes a changed manuscript font which floats over a team of elaborate lines and dots.

Logo style for a software application programmer the design attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in quite a few cases the meaning supporting a business logo is equally as important as how it serves the company it represents.

Advance logo layout developed for a South Portland interior developer, style function a collection of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Portland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site examinations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have actually been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular South Portland logo design assignment was done for a leadership guide that enables business leaders to become more efficient at managing people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a place to sell their used equipment to other sports enthusiasts. I designed their South Portland business logo dsign along with an image which seizes the interest of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually designed for an South Portland regional farm it was in reality devised for a products broker, and this particular business logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a brand mark that projected confidence, success, and affluence.
Logo developed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to develop a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.