Acute Care 360 ImageCo, Waterville, Maine, ME,

ImageCo, Waterville, Maine, ME,

Evolv Design logo designed by ImageCo, Waterville, Maine, ME,

Red Panda Publishers logo designed by ImageCo, Waterville, Maine, ME,

Waterville, Maine, ME,

ImageCo, Waterville, Maine, ME,
ImageCo, Waterville, Maine, ME,

Mid Valley Pathology logo designed by ImageCo, Waterville, Maine, ME,

FSA OK logo designed by ImageCo, Waterville, Maine, ME,

Emerald Heights logo designed by ImageCo, Waterville, Maine, ME,

Club Sapphire logo designed by ImageCo, Waterville, Maine, ME,

Downtown Dogs logo designed by ImageCo, Waterville, Maine, ME,

School board logo designed by ImageCo, Waterville, Maine, ME,

Ferry Street Coffee Company logo designed by ImageCo, Waterville, Maine, ME,

Stoney Forensic logo designed by ImageCo, Waterville, Maine, ME,

Smart kernels logo designed by ImageCo, Waterville, Maine, ME,

TIPS ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to keep in mind that they simply cannot reimburse the time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be evaluated by the quality of their portfolio, if the work in their design portfolio doesn’t feature actual samples chances are they won’t be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s purpose is to reflect your personal vision for your company. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Waterville LOGO DESIGN​

For over 20 years ImageCo has been helping business owners establish memorable brands. We have done brand identity design work for farmers, educational institutions, diamond miners, wedding singers, restaurants, retail stores, and just about every other kind of business concern you can envision. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be used as an electrical sign. As a result of our sign first method our logo designs can, and have been employed in everything from garment labels to billboards. Our sign first technique guarantees that our logos are just as reliable whether they are used in television commercials or web headers, they are consistently identifiable, understood, and always remembered irrespective of size or use.

American Made ★ Design

Something that truly sets ImageCo apart from other design companies that you might have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to do, we do in-house. Regardless of the kind of design project we accept, business logo, business website, trade show exhibition, or electric sign, we do not, and never will job out our client’s projects to organizations based outside the US. When you call us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the price of your project and determines the terms of how my customers and I conduct business.

ASPECTS OF A GOOD LOGO DESIGN

Every new Waterville entrepreneur understands that they need a logo, however few start ups thoroughly comprehend the pivotal role their logo design will make in their success, or precisely why one logo performs better than another. A business logo has a critical and sustaining effect on the growth of a business, select the correct one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life of a business. The logos included in the ImageCo portfolio help Waterville businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in just a glance.
  2. Scalability: from label to store signs a scalable logo design will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they represent.
  5. Relevance: a logo should be enduring and should feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It is a verb as well as a noun, it’s an identifying mark and the process of denoting something so that it can be distinguished, its origin comes from the mark burned onto animals. Today a brand represents practically anything with an intention, whether it be earnings or government agencies, a brand is an inherent aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are both from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target market, it’s goal is to produce an image that the audience will relate to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When somebody says the brand names Lamborghini or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people want those products. Brand image is why individuals acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the beginning of a lot of branding agencies you’ll find that they are quite often rebranded advertising and marketing firms. When somebody states they are in advertising the majority of people will likely have an idea about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps shape the image of a company, a product or a business organization. Brand identity designers develop logo designs, sign designs, packaging, and collateral material such as business cards, stationery, and also brochures. Some visual designers also develop websites and also user interfaces. The important role of a brand identity designer is to establish the visual cues and a psychological tone with the objective of influencing activities, results and perceptions.

Featured logos & signs

Retro logo design of a bike created for a Waterville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an older part of the town and wished to visualize a retro feel without coming across as stodgy or low energy. I achieved both of these jobs via creating a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide and bacteria made for Waterville medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and consequences of diseases, mainly the field of medicine which deals with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and a lot more memorable.

logo design with a jumping green frog made for a family fun facility in Waterville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - developed for Waterville traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional experiences by means of the pictures they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of almost all good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with just words. I attempted to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Waterville logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Waterville logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get unbiased opinions on the value of a design concept. Fortunately, he discussed it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to create their logo realize how vital a logo is for their organization so they are way more invested in the outcome. Every logo job has it’s portion of difficulties, however the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Waterville book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it really is the most crucial part of a printed book due to the fact that it is ordinarily the very first thing a person sees in the book store. Regarding a publishing company, it’s the opportunity they will ever get to promote their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many occurrences 1 of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was undoubtedly a winner.

 Waterville logo style made use of for marketing as well as a label design for Vintage Case features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be vintage cases. For this logo design I attempted to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a web site to a label on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Waterville, style consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo projects considering that it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the exact same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo layout developed for a Waterville hair design studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that projected an atmosphere of peace and connection for their new hair studio. I created a concept which didn’t go the obvious direction of creating merely a stylized orchid but instead crafted a company logo that suggested an orchid in the formation of a swirl featured in to the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo is generally the wrong course and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the feeling that they really wanted to forecast to their customers.

Arabian steed logo design produced for a steed ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo concept customized to manifest the unique physical traits of the Arabian breed of equines. With a different head form and high tail posture, the Arabian is one of the most immediately recognizable equine breeds in the entire world.

Las Cafe, A Waterville restaurant logo style a tiny restaurant, style consists of a customized manuscript typeface which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design contains a modified manuscript font style which hovers over a group of ornate lines and dots.

Logo design for a software application designer the layout attributes and iconic Waterville element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the significance behind a logo design is just as important as how it serves the enterprise it stands for.

Advance logo style created for a Watervilleinterior designer, layout function a series of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Waterville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Waterville, the characters for letter V and A in center of the word advanced have been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Waterville logo design project was done for a management coach that helps business leaders to develop into more efficient at managing people, expectations, and productivity.

A Waterville business logo layout including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to sell their used equipment to other sports enthusiasts.

I created their Waterville business logo design along with an illustration which captures the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this Waterville company logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really developed for an Waterville regional farm it was actually designed for an investments broker, and this business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create an identity that projected self-confidence, effectiveness, and luxury.

 Waterville Logo design for a not-for-profit, Turning Factor Solutions - the logo style attribute for externally facing arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without knowing where exactly the target is. Luckily, in this instance, I nailed a bullseye with the very first shot.

Logo design created for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a well-known Waterville sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to develop a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,
Electrical sign design for Waterville restaurnat designed by Waterville Sign Shop
Waterville logo design and brand identity design for Waterville companies
Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,

Logo designed by ImageCo, Waterville, Maine, ME,

Logo designed by ImageCo, Waterville, Maine, ME,

Logo designed by ImageCo, Waterville, Maine, ME,

Logo designed by ImageCo, Waterville, Maine, ME,

Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,
Logo designed by ImageCo, Waterville, Maine, ME,