Waterville Logo Design

Nearly every new Waterville venture understands that they are in need of a logo, but few new business owners entirely realize the pivotal role their business logo can make in their financial success, or the reason that one logo performs more effectively than another. A logo design has an immediate and lasting influence on the success of a business, pick the right one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the life of a business. The logos included in the ImageCo portfolio help Waterville businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be timeless and will feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bike produced for a Waterville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an older part of the community and wanted to visualize a nostalgic atmosphere without appearing as uninteresting or low energy. I achieved both tasks via creating a sign design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscope slide and germs developed for Waterville clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and consequences of diseases, especially the branch of medicine which works with the clinical assessment of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and more unforgettable.

logo design with a jumping eco-friendly frog created for a family members enjoyable facility in Waterville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - made for Waterville travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot places or things but instead convey emotional experiences by means of the images they record. The thought behind this logo composition was to make use of negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Waterville logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Waterville logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get neutral assessments on the merit of a design concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo understand how vital a logo is for their organization so they are much more invested in the result. Every logo design project has it’s allotment of challenges, but the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Waterville publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it is the most important part of a published book considering that it is in most cases the initial thing a person sees in the book store. With regard to a publisher, it’s the optimal opportunity that they will likely ever get to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances one of the items consumers often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of flight and it was surely a victory.

 Waterville logo style utilized for marketing and also a tag design for Vintage Situation includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be antique cases. For this logo design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in Waterville, design include an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design projects considering that it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo includes 4 personalities startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo style created for a hair design studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that carried a sense of simplicity and elegance for their new hair salon. I created a design that didn’t go the obvious course of creating simply a stylized orchid but instead crafted a business logo which suggested a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they wanted to transmit to their clients.

Arabian horse logo style created for a horse cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand concept customized to exemplify the unique physical traits of the Arabian breed of horses. By having an identifiable head form and very high tail posture, the Arabian is one of the highly easily identifiable equine types in the whole world.

Las Coffee shop logo layout a little dining establishment, design includes a changed script font style which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout includes a customized script font style which floats above a group of elaborate lines and dots.

Logo layout for a software program designer the design attributes and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the significance behind a company logo is equally as important as how it brands the company it stands for.

Progress logo design developed for a Waterville indoor developer, layout feature a series of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Waterville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, location examinations, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been changed to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Waterville logo design job was carried out for a management advisor that assists business professionals to become more effective at handling people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a spot to market their pre-owned items to other sports enthusiasts. I designed their Waterville logo design dsign utilizing an illustration which captures the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really produced for an Waterville regional farm it was in reality designed for an investments broker, and this business logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce an identity that projected self-confidence, financial success, and prosperity.
Logo made for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the business owner to produce a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.