Maryland Logo Design

Virtually every new Maryland organization realizes that they are in need of a logo, yet few new business owners entirely recognize the essential role their logo will perform in their financial success, or exactly why one logo design performs better than another. A logo design has an instant and long term impact on the prosperity of a company, pick the right one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Maryland companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos don’t require consideration, they can be realized in just a look.
  2. Scalability: from business cards to signboards a scalable logo will be legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be timeless and should feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a Maryland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company

This startup coffee roaster and cafe were actually opening up in an older section of the city and hoped to cast a retro feel without appearing as boring or low energy. I accomplished both of these jobs via developing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscope slide as well as germs created for Maryland clinical clinic.

Mid-Valley Pathology | Logo Design Project

Pathology is the science that examines the causes and effects of diseases, especially the branch of healthcare which works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and even more memorable.

logo style with a jumping green frog made for a household fun facility in Maryland.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to include a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - developed for Maryland traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead project emotional experiences through the pictures they capture. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I attempted to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Maryland logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Maryland logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design Project

The lion’s share of logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I urge them to share it with colleagues and family members as well as with folks that they don’t actually know so as to get objective assessments on the merit of a design. Fortunately, he discussed it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo understand how crucial a logo is for their business so they are way more vested in the end result. Every logo design project possesses it’s share of challenges, but the greatest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Maryland book author

Red Panda Publishers | Logo Design Project

The book spine is a cramped slice of real estate to work with, however it is the most critical part of a published book given that it is often the primary thing a person sees in the book store. Concerning a publisher, it’s the absolute best opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the men and women that shop for actual books. This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design Project

Airlines arrive and depart nevertheless it seems that in many cases one of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to confering a feeling of flight and it was surely a winner.

 Maryland logo style used for advertising as well as a tag layout for Vintage Instance features an archaic font style layout.

Vintage Case | Logo Design Project

Vintage case specialized in new cases for musical instruments, that appeared to be antique cases. For this business logo design I strove to come up with a logo that had a fluid old style feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from a different point in time.

Logo created for an orthodontist in Maryland, layout consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design Project

Dentistry logo designs can easily be one of the most challenging logo design projects considering that it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the very same way dental practices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry. I actually enjoy doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on. Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.
William McNally logo developed for a family members not-for-profit, the logo design features 4 personalities surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design Project

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to project. The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself won’t have the chance to be understood.
Logo style created for a hair layout studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected a feeling of calmness and class for their new hair studio. I came up with a design which didn’t go the obvious direction of creating just a stylized orchid but instead delivered a logo design which suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is more often than not the wrong route and in this case, the design ended up not being about the orchid but instead laid the emphasis on the perception that they really wanted to transmit to their patrons.
Arabian steed logo style created for an equine cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design Project

ImageCo developed a one-of-a-kind organization logo concept customized to epitomize the unique physical traits of the Arabian type of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the most easily identifiable equine types in the entire world.
Las Coffee shop logo style a tiny dining establishment, design includes a modified script typeface which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design Project

Las Coffee shop logo style a small restaurant, layout contains a changed manuscript typeface which floats over a group of ornate lines as well as dots.

Logo style for a software program developer the style features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the meaning behind a logo is equally as important as how it serves the organization it represents.

Develop logo layout developed for a Maryland interior developer, design function a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design Project

Evolv Design is a Maryland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, location inspections, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Maryland logo design assignment was performed for a management consultant that aids business leaders to become more effective at supervising people, expectations, and productivity.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a place to sell off their pre-owned equipment to other sports enthusiasts.

I created their Maryland logo design using an illustration which pulls in the interest of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design

The MQ farms emblem idea wasn’t actually produced for an Maryland regional farm it was actually devised for a products broker, and this particular creative logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop an identity that projects self-assurance, success, and affluence.

 Maryland Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for ostensibly encountering arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this instance, I struck a bullseye with the 1st shot.

Logo designed for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to create a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.