Maryland Logo Design

Virtually every new Maryland  organization understands that they need a logo, however few new business owners entirely realize the crucial role their logo design will play in their success, or exactly why one business logo performs far better than another. A business logo has an immediate and long-term effect on the growth of a company, go with the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Maryland companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo needs to be enduring and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle created for a Maryland coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an old section of town and wished to visualize a retro atmosphere without appearing as uninteresting or low energy. I fulfilled both of these jobs by creating a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide and germs created for Maryland clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, mainly the field of healthcare which works with the clinical examination of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and even more meaningful.

logo style with a jumping environment-friendly frog designed for a family members fun center in Maryland.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - made for Maryland traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional experiences by means of the pictures they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I attempted to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Maryland  logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

Maryland logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, while he liked the concept, didn’t care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family as well as with people that they don’t actually know so as to get objective opinions on the benefit of a concept. Fortunately, he shared it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that have a tendency to hire a professional to design their business logo comprehend how essential a logo design is for their company so they are much more vested in the result. Every logo design project has it’s share of challenges, but the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Maryland book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most crucial part of a published book because it is ordinarily the first thing a person sees in the book shop. Regarding a publishing company, it’s the absolute best opportunity they will ever have to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many instances one of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to confering a spirit of air travel and it was surely a victory.

Maryland logo layout made use of for advertising and a tag design for Vintage Instance features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be older cases. For this logo concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Maryland, style consist of an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design jobs considering that it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the very same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo includes 4 personalities staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how people should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the likelihood to be understood.

Logo design produced for a hair layout studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected a spirit of contentment and elegance for their new hair studio. I came up with a concept which did not go the obvious course of making just a stylized orchid but alternatively crafted a company logo that suggested a flower in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo design is in most cases the wrong direction and in this case, the design ended up not being about the flower but alternately put the focus on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo design developed for a steed ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique organization logo design styled to embody the unique physical traits of the Arabian breed of horses. By having an unique head shape and very high tail carriage, the Arabian is one of the very most easily recognizable horse breeds in the whole world.

Las Coffee shop logo style a little restaurant, design includes a modified manuscript font which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style consists of a modified script font which hovers over a team of elaborate lines and dots.

Logo style for a software application developer the style attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in many cases the substance supporting a logo is equally as important as how it brands the enterprise it stands for.

Advance logo layout produced for a Maryland interior designer, style function a series of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Maryland  interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have been modified to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Maryland logo design job was completed for a management guide that assists business leaders to become more effective at overseeing people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a spot to market their pre-owned items to other sports enthusiasts.

I tailored their Maryland logo design with an illustration which captures the attention of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo style MQ ranches, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually produced for an Maryland  farm it was actually devised for an investments broker, and this logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate an identity that projects confidence, effectiveness, and prosperity.

 Maryland  Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for externally facing arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the first try.

Logo design made for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to produce a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.